WASHINGTON (AP) - President Barack Obama counted on the support of younger voters four years ago. Now, a new Republican-leaning "super" political committee wants to bring them to the GOP's side.
Crossroads Generation, a new super PAC formed with the help of a handful of established GOP groups, is tapping into the economic frustrations of under-30 voters facing dim job prospects, crippling student loans or the prospect of having to move back home with their parents.
Starting Monday, the PAC is launching a $50,000 social media ad campaign targeting younger voters in eight swing states, including Ohio and Virginia. Their ultimate goal: woo younger Americans to the Republican side, including some who supported Obama in 2008.
"Younger voters aren't looking for a party label," said Kristen Soltis, who advises the new super PAC's communications. "They're looking for someone to present a solution for how things are going to get better."
President Barack Obama poses for a photo after honoring the 2012 National Association of Police Organizations TOP COPS award winners, Saturday, May 12, 2012, during a Rose Garden ceremony at the White House in Washington. (AP Photo/Haraz N. Ghanbari)