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Tue Jul 10, 2012, 01:06 PM

US Army pulling out of NASCAR at end of season

CHARLOTTE, N.C. (AP) The U.S. Army will not return to Stewart-Haas Racing next season, citing a reallocation of its marketing budget that does not include a presence in NASCAR. SHR says it is pursuing a new sponsor to partner with the many companies that help fund the race team. The U.S. Army has been a longtime sponsor in NASCAR, and has been with Ryan Newman at SHR since 2009 when the team was formed.

http://www.charter.net/news/read.php?rip_id=%3CD9VU34M84%40news.ap.org%3E&ps=1013

Wow. 80 million dollars for the military to sponsor NASCAR. I agree that sports and war machines should not be in bed together.

19 replies, 1697 views

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Arrow 19 replies Author Time Post
Reply US Army pulling out of NASCAR at end of season (Original post)
Lint Head Jul 2012 OP
Auggie Jul 2012 #1
Arctic Dave Jul 2012 #2
Mike_Valentine Jul 2012 #7
Arctic Dave Jul 2012 #8
Mike_Valentine Jul 2012 #10
Ikonoklast Jul 2012 #11
Mike_Valentine Jul 2012 #16
Ikonoklast Jul 2012 #18
Mike_Valentine Jul 2012 #19
Arctic Dave Jul 2012 #15
nadinbrzezinski Jul 2012 #3
Fumesucker Jul 2012 #9
HooptieWagon Jul 2012 #4
UncleTomsEvilBrother Jul 2012 #5
Lint Head Jul 2012 #6
lpbk2713 Jul 2012 #12
Baclava Jul 2012 #13
spanone Jul 2012 #14
HooptieWagon Jul 2012 #17

Response to Lint Head (Original post)

Tue Jul 10, 2012, 01:18 PM

1. The Army was spending $80 million to market just to NASCAR fans?



Health care for vets, please.

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Response to Lint Head (Original post)

Tue Jul 10, 2012, 01:43 PM

2. The military budget for advertising should be ZERO.

 

Spending that much to sucker kids into joining up is idiotic.

Imagine the savings.

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Response to Arctic Dave (Reply #2)

Tue Jul 10, 2012, 02:21 PM

7. Those poor "suckers"...

 

Good thing there are smart guys like you to keep em straight.

No recruiting = No recruits = No Military = Figure it out...

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Response to Mike_Valentine (Reply #7)

Tue Jul 10, 2012, 03:24 PM

8. Read the post, I said advertising.

 

Like no one would know the military is recruiting if we didn't piss away ungodly amount of money showing glam shots with crappy music in the background. Figure it out.

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Response to Arctic Dave (Reply #8)

Tue Jul 10, 2012, 04:56 PM

10. Got it...

 

Great idea to leave the defense of the nation and advancement of our national interest to word of mouth...

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Response to Mike_Valentine (Reply #10)

Tue Jul 10, 2012, 05:12 PM

11. Yeah. How did we ever do it before television?

Your argument is invalid.

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Response to Ikonoklast (Reply #11)

Wed Jul 11, 2012, 12:42 AM

16. The post was not about television..

 

It was about advertising...

I suspect they used the media of the day...





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Response to Mike_Valentine (Reply #16)

Wed Jul 11, 2012, 09:07 AM

18. Hmmm. Seems that posters used to work just fine.

They must have worked, I recollect people joining the military services before TV ads or the draft compelling them to do so.

It worked on my Dad. He was neither drafted, or even had a TV.


We still have those around, or something just like it, right? I think I saw one outside the local Armed Forces recruiting center in town, just last week.


Looks like the Army wasted $80 million dollars.

Seems they agree.

You never cancel an effective ad campaign, only the losers get the axe.


I concede your point within limits, but only if you agree that television IS advertising.

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Response to Ikonoklast (Reply #18)

Wed Jul 11, 2012, 01:38 PM

19. Of course television is advertising...

 

A NASCAR car is basically a 190 mph poster in any case.

This program may well have been ineffective and thus pulled. I have no problem with that.

My point from the original post... http://www.democraticunderground.com/1002925954#post2 ...

... was that it is silly, at best, to claim that the advertising budget for the military, in all forms, should be 0.

On a personal note, I also disagree with the notion that anyone who joins is being "suckered." It reeks of elitism and snobbery.

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Response to Mike_Valentine (Reply #10)

Tue Jul 10, 2012, 06:07 PM

15. Yeah, because the military is some obscure underground entity that is having trouble

 

getting attention.


Derp ah derp ah derp ah.

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Response to Lint Head (Original post)

Tue Jul 10, 2012, 01:45 PM

3. That is peanuts in marketing budget

that is the truth. Their ROI must suck though... only explanation as to why they are pulling out.

Dissect it for what it means though...

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Response to nadinbrzezinski (Reply #3)

Tue Jul 10, 2012, 03:27 PM

9. Yeah, they spend that kind of money upgrading the golf course on one base..

In terms of the military budget 80 million is chicken feed.

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Response to Lint Head (Original post)

Tue Jul 10, 2012, 01:47 PM

4. $80 million they're not spending on weapons or war. nt

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Response to HooptieWagon (Reply #4)

Tue Jul 10, 2012, 02:00 PM

5. Well....

...I wouldn't be surprised if the Army stopped the advertising because of the harsh treatment the First Lady received at one of the races.

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Response to UncleTomsEvilBrother (Reply #5)

Tue Jul 10, 2012, 02:14 PM

6. Is this conspiracy sarcasm or a joke?

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Response to Lint Head (Original post)

Tue Jul 10, 2012, 05:19 PM

12. Doesn't the military only accept high school grads and above for enlistment now?




Then it stands to reason why they will no longer have a NASCAR presence.


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Response to Lint Head (Original post)

Tue Jul 10, 2012, 05:31 PM

13. I'd rather the Army stayed in NASCAR and pulled out of Afghanistan. That would save a lot more.

maybe that's just me

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Response to Lint Head (Original post)

Tue Jul 10, 2012, 05:37 PM

14. a fucking ridiculous spending of taxpayers money

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Response to spanone (Reply #14)

Wed Jul 11, 2012, 03:46 AM

17. In my opinion, the ridiculous waste of taxpayer money

Is two unwinnable wars against countries that didnt attack us. More nascar, less war.

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