HomeLatest ThreadsGreatest ThreadsForums & GroupsMy SubscriptionsMy Posts
DU Home » Latest Threads » Forums & Groups » Main » General Discussion (Forum) » The Watch/ how's this for...

Sat Jun 30, 2012, 08:10 PM

The Watch/ how's this for timing? Now with better link

a group of neighbors who form a suburban neighborhood watch group and use it as a front to get away from their families. However, when they accidentally uncover an alien plot that threatens the world, they are forced into action....
...On March 27, 2012, it was reported that 20th Century Fox had the poster and trailer removed from Florida theaters in response to the increasing controversy concerning the shooting death of Trayvon Martin in Sanford, Florida by neighborhood watch captain George Zimmerman. The trailer featured Hill, imitating a gun with his hand to pretend to shoot at teenagers, while the poster featured a bullet-ridden, alien-themed neighborhood watch sign.

6 replies, 1002 views

Reply to this thread

Back to top Alert abuse

Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 6 replies Author Time Post
Reply The Watch/ how's this for timing? Now with better link (Original post)
arely staircase Jun 2012 OP
Son of Gob Jun 2012 #1
zappaman Jun 2012 #2
Son of Gob Jun 2012 #3
zappaman Jun 2012 #4
Son of Gob Jun 2012 #6
arely staircase Jun 2012 #5

Response to arely staircase (Original post)

Sat Jun 30, 2012, 08:40 PM

1. They had to push back the release date and change the title.

EDIT : They didn't push it back, I thought they had.

The Neighborhood Watch marketing campaign began on February 29, 2012, with the release of a teaser poster, trailer and the unveiling of the film's website, jointhewatch.com. On March 27, 2012, it was reported that 20th Century Fox had the poster and trailer removed from Florida theaters in response to the increasing controversy concerning the shooting death of Trayvon Martin in Sanford, Florida by neighborhood watch captain George Zimmerman. The trailer featured Hill, imitating a gun with his hand to pretend to shoot at teenagers, while the poster featured a bullet-ridden, alien-themed neighborhood watch sign. According to insiders, Fox intended to move into the next phase of the marketing campaign as soon as possible, focusing on the film's science-fiction aspect, while replacing the previous posters with images of the cast. Fox maintained that the July 27, 2012, release date would remain unchanged by the Martin case or the marketing changes.


In a statement about the changes, Fox said: "We are very sensitive to the Trayvon Martin case, but our film is a broad alien-invasion comedy and bears absolutely no relation to the tragic events in Florida… these initial marketing materials were released before this incident ever came to light. The teaser materials were part of an early phase of our marketing and were never planned for long-term use." The new alien-focused campaign began on May 4, 2012, with the release of a new trailer, coinciding with Fox changing the film's name to The Watch, to further distance the film from the Martin case

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Son of Gob (Reply #1)

Sat Jun 30, 2012, 08:41 PM

2. That is true.

When I saw it, the title was NEIGHBORHOOD WATCH.
BTW, it has it's moments, but overall not that good...

Reply to this post

Back to top Alert abuse Link here Permalink


Response to zappaman (Reply #2)

Sat Jun 30, 2012, 08:44 PM

3. You went to a screening?

The cast made me think it had potential but the trailers aren't very good.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Son of Gob (Reply #3)

Sat Jun 30, 2012, 08:46 PM

4. Nah, I make trailers for movies.

And was going to work on that one until it got pulled and I moved on to something else.
If you don't think the trailer is good, then you certainly won't be impressed by the film.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to zappaman (Reply #4)

Sat Jun 30, 2012, 08:53 PM

6. My god, that's probably the coolest job I've ever heard of

I guess I always assumed people on the production team put the trailers together. What have you done recently?

Reply to this post

Back to top Alert abuse Link here Permalink


Response to arely staircase (Original post)

Sat Jun 30, 2012, 08:48 PM

5. now with working link nt

Reply to this post

Back to top Alert abuse Link here Permalink

Reply to this thread