Conservative Super Pacs turn to social media and internet to expand reach
FYI -- I consider the day that Citizens United was ruled a day of infamy.
http://www.guardian.co.uk/world/2012/jun/29/conservative-super-pacs-social-media
Sean Harrison, who runs Google's Super PAC operation, is a former Republican campaign manager who used to work for Citizens United, the organisation that leant its name to the controversial supreme court judgment that unleashed a flood of private money into this year's election cycle.
"When you look at online advertising, one of the fastest growth areas is politics, and within politics one of the fastest growth areas are the independent expenditure groups and Super Pacs," Harrison said.
Within Super Pacs, the fastest growing appear to be those on the political right. That's in tune with the overall landscape of the 2012 election in which Republican Super Pacs, backed by a handful of billionaire donors, have managed to raise vastly more money than their Democratic equivalents.
By some calculations, these conservative outliers may amass more than $1bn by election day. Most of that is being spent on traditional negative advertising on television, but a growing proportion is being redirected to online outlets.
