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Tue Jun 19, 2012, 10:42 PM

'Neighborhood Watch" movie renamed

Not new, but I just saw the new poster at my local theater. Talk about bad timing.

The Neighborhood Watch marketing campaign began on February 29, 2012, with the release of a teaser poster, trailer and the unveiling of the film's website, jointhewatch.com. On March 27, 2012, it was reported that 20th Century Fox had the poster and trailer removed from Florida theaters in response to the increasing controversy concerning the shooting death of Trayvon Martin in Sanford, Florida by neighborhood watch captain George Zimmerman. The trailer featured Hill, imitating a gun with his hand to pretend to shoot at teenagers, while the poster featured a bullet-ridden, alien-themed neighborhood watch sign. According to insiders, Fox intended to move into the next phase of the marketing campaign as soon as possible, focusing on the film's science-fiction aspect, while replacing the previous posters with images of the cast. Fox maintained that the July 27, 2012, release date would remain unchanged by the Martin case or the marketing changes.





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Reply 'Neighborhood Watch" movie renamed (Original post)
Enrique Jun 2012 OP
xfundy Jun 2012 #1

Response to Enrique (Original post)

Tue Jun 19, 2012, 10:57 PM

1. That makes sense.

But it loses meaning in the final title. Guess they were too concerned about keeping the URL. Stupid marketing mistake.

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