Get ready for a deluge of political ad spending
People who find political advertising annoying are going to have an increasingly difficult time escaping it as the 2016 presidential election draws near.
Total ad spending by political candidates running for anything from president to dog catcher is expected to top $12 billion in 2016, a gain of more than 22 percent from 2012, according to preliminary data from Borrell Associates due to be released later this week.
The majority of the spending -- 55.6 percent -- will go to broadcast TV, a gain of 19 percent over the past four years and equaling $6.5 billion. CBS Corp. (CBS), the parent of CBS MoneyWatch; Tengna (TGNA), the recently spun-off broadcast assets of Gannett; and Graham Holdings (GHC) are among the owners of local TV stations that will reap the benefits of this bonanza.
Cable networks will profit as well, pulling in $1.2 billion, an increase of 39 percent over 2012. Campaigns, though, are shifting some of their ad spending online, which will equal $955 million in 2016, a gain of nearly 500 percent since 2012, according to Borrell.
Signs of the unprecedented level of political advertising abound. Sen. Marco Rubio's presidential campaign surprised political observers recently when it recently decided to buy advertising on local TV stations in key states such as Iowa, New Hampshire and South Carolina that won't be shown until February.
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http://www.cbsnews.com/news/get-ready-for-a-deluge-of-political-ad-spending/
= new reply since forum marked as read
I'll turn that shit off in a heartbeat and watch France24, BBC, Al Jazeera, etc. on Roku with almost no advertising of any kind.
Quite an...um...interesting, yes, "interesting" cartoon. 
