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Fri Mar 23, 2012, 03:43 PM

Belvedere Vodka Unveils Horrific Ad Acting Out Rape Scene



Is this the most offensive ad in your recent memory? Questions like that rarely serve much purpose, but I’m genuinely asking — because this is the most awful piece of promotional material I’ve seen published in the last several months, if not years.

The ad I’m referring to, which Jezebel first spotted, was unveiled and then quickly recalled by Belvedere vodka. The ad, as you can see, reads, “Unlike some people, Belvedere always goes down smoothly.” Hah, see, because vodka sometimes doesn’t “go down smoothly!” Just like this woman here… who looks like she’s being sexually assaulted.

http://www.thejanedough.com/belvedere-rape-ad/


The War on Women goes Commercial.

104 replies, 18451 views

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Reply Belvedere Vodka Unveils Horrific Ad Acting Out Rape Scene (Original post)
MrScorpio Mar 2012 OP
Dawson Leery Mar 2012 #1
Walk away Mar 2012 #2
usrname Mar 2012 #85
seabeyond Mar 2012 #3
Taverner Mar 2012 #4
PoliticAverse Mar 2012 #5
dixiegrrrrl Mar 2012 #32
DefenseLawyer Mar 2012 #40
dixiegrrrrl Mar 2012 #50
PoliticAverse Mar 2012 #51
Skittles Mar 2012 #84
Redneck Democrat Mar 2012 #99
dipsydoodle Mar 2012 #6
enlightenment Mar 2012 #14
dipsydoodle Mar 2012 #17
enlightenment Mar 2012 #23
Snake Alchemist Mar 2012 #48
moriah Mar 2012 #21
AlbertCat Mar 2012 #63
dipsydoodle Mar 2012 #70
usrname Mar 2012 #90
Gemini Cat Mar 2012 #7
Uncle Joe Mar 2012 #8
Blue_Tires Mar 2012 #9
Snake Alchemist Mar 2012 #10
dipsydoodle Mar 2012 #20
Enrique Mar 2012 #11
Goblinmonger Mar 2012 #77
DefenseLawyer Mar 2012 #12
Blue Owl Mar 2012 #13
The Doctor. Mar 2012 #15
petronius Mar 2012 #81
Brickbat Mar 2012 #16
Chuck Bobuck Mar 2012 #18
Brickbat Mar 2012 #19
Chuck Bobuck Mar 2012 #24
Brickbat Mar 2012 #27
Chuck Bobuck Mar 2012 #33
Beaverhausen Mar 2012 #38
Brickbat Mar 2012 #42
DefenseLawyer Mar 2012 #54
malthaussen Mar 2012 #97
SomethingFishy Mar 2012 #45
A Simple Game Mar 2012 #60
SomethingFishy Mar 2012 #93
A Simple Game Mar 2012 #94
unionworks Mar 2012 #26
Brickbat Mar 2012 #29
unionworks Mar 2012 #46
Brickbat Mar 2012 #47
Snake Alchemist Mar 2012 #49
DefenseLawyer Mar 2012 #22
Chuck Bobuck Mar 2012 #25
countingbluecars Mar 2012 #28
unionworks Mar 2012 #34
redqueen Mar 2012 #36
countingbluecars Mar 2012 #43
unionworks Mar 2012 #30
DefenseLawyer Mar 2012 #31
PoliticAverse Mar 2012 #53
Avalux Mar 2012 #61
texastoast Mar 2012 #73
progressoid Mar 2012 #79
redqueen Mar 2012 #35
WilliamPitt Mar 2012 #37
Brickbat Mar 2012 #41
WilliamPitt Mar 2012 #44
Justice wanted Mar 2012 #39
nolabear Mar 2012 #52
Snake Alchemist Mar 2012 #55
LadyHawkAZ Mar 2012 #64
Snake Alchemist Mar 2012 #75
LadyHawkAZ Mar 2012 #91
BlueIris Mar 2012 #56
KamaAina Mar 2012 #57
Poll_Blind Mar 2012 #58
BlancheSplanchnik Mar 2012 #82
closeupready Mar 2012 #59
backscatter712 Mar 2012 #62
LadyHawkAZ Mar 2012 #66
backscatter712 Mar 2012 #69
LadyHawkAZ Mar 2012 #71
Goblinmonger Mar 2012 #78
tammywammy Mar 2012 #96
DisgustipatedinCA Mar 2012 #65
ecstatic Mar 2012 #67
MrScorpio Mar 2012 #68
ecstatic Mar 2012 #74
MrScorpio Mar 2012 #80
DLevine Mar 2012 #83
MrScorpio Mar 2012 #87
redqueen Mar 2012 #92
Lars39 Mar 2012 #101
myrna minx Mar 2012 #72
Dont call me Shirley Mar 2012 #76
marshall gaines Mar 2012 #86
DesertRat Mar 2012 #88
LynneSin Mar 2012 #89
Broderick Mar 2012 #95
malthaussen Mar 2012 #98
Gold Metal Flake Mar 2012 #100
yardwork Mar 2012 #102
ibegurpard Mar 2012 #103
alphafemale Mar 2012 #104

Response to MrScorpio (Original post)

Fri Mar 23, 2012, 03:45 PM

1. Santorum inspired?

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 03:46 PM

2. Maybe her doctor should talk to her about her marriage! nt

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Response to Walk away (Reply #2)

Fri Mar 23, 2012, 06:45 PM

85. No, her representative

 

or senator or governor should be the first to discuss her lady parts and sex during marriage. If she's not married, there's really no reason to discuss sex at all. Amirite?

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 03:46 PM

3. it has been, for over a decade, all been feeding into each other.

people have been resisting having to consider behaviors that are allowing all this ugliness to women being allowed today. fight fight fight having to consider, the possibility of consistent and continual disrespect for women actually manifesting into disrespect for women.

huge ass... go figure, there. really.

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 03:47 PM

4. What the fuck?

 

Seriously - I can't believe that's for real

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 03:50 PM

5. Belevedere issues apology:

"We apologize to any of our fans who were offended by our recent tweet. We continue to be an advocate of safe and responsible drinking."

https://twitter.com/#!/belvederevodka/status/183259133926064130

http://jezebel.com/5895931/the-rapey-belvedere-vodka-ad-that-just-got-pulled

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Response to PoliticAverse (Reply #5)

Fri Mar 23, 2012, 04:31 PM

32. That "apology" is crap, too.

Putting the "offense" onto the viewer instead of the originator.

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Response to dixiegrrrrl (Reply #32)

Fri Mar 23, 2012, 04:38 PM

40. I have to disagree a little bit

They say they are sorry to the people they offended. The classic non-apology says "we're sorry that you were offended". It could still be stronger "We messed up and the ad was very, very wrong", but at least they apologized for offending people.

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Response to DefenseLawyer (Reply #40)

Fri Mar 23, 2012, 05:00 PM

50. Thank you for your polite way of disagreeing. Very refreshing here.

I see your point, and agree it could have ( I think really should have) been stronger.

There is a definite " attack women movement" being created,
I believe that STRONG pushback is always called for in the face of attempted bullying.

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Response to DefenseLawyer (Reply #40)

Fri Mar 23, 2012, 05:07 PM

51. Yeah there seem to be an awful lot of "I'm sorry people were offended" non-apologies made these days



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Response to DefenseLawyer (Reply #40)

Fri Mar 23, 2012, 06:32 PM

84. CORRECT

a true apology can really come only from someone who realizes they were wrong and is truly sorry!

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Response to PoliticAverse (Reply #5)

Sat Mar 24, 2012, 06:19 AM

99. That's the kind of apology Bill Maher is talking about

 

Disgusting!

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 03:52 PM

6. Do you normally draw conclusions from single still shots. ?

.

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Response to dipsydoodle (Reply #6)

Fri Mar 23, 2012, 04:04 PM

14. You are normally not quite so

disingenuous, dipsydoodle. Given the caption that went along with the photo, what conclusion would you have drawn?

Without the caption, the image is ambiguous. With it - not so much. Belvedere chose the graceless, tacky, and loaded with sexual innuendo route in their advertising several years ago. This was a test to see how far they could go. They found out - issued a non-apology - and withdrew the test. They'll find something equally tasteless to try out soon, I'm sure.

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Response to enlightenment (Reply #14)

Fri Mar 23, 2012, 04:12 PM

17. I wasn't aware of Belvedere's background

but most of us over here are aware of this ad which the Guardian ran on tv and which teaches to us look at the wider picture.

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Response to dipsydoodle (Reply #17)

Fri Mar 23, 2012, 04:21 PM

23. Interesting and I appreciate that you shared it,

as it puts your statement in perspective.

Belvedere does, however, have a history or rather outrageous adverts. Here's one from 2009 (I think it was '09):




It's hard to mistake the innuendo in that one.

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Response to dipsydoodle (Reply #17)

Fri Mar 23, 2012, 04:55 PM

48. Can't see at my office, but will check when I get home late tonight. nt

 

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Response to dipsydoodle (Reply #6)

Fri Mar 23, 2012, 04:18 PM

21. The facial expressions on that one shout to me.

The girl does not look happy. She doesn't look to have just been making whisky-face either. She looked flat terrified.

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Response to dipsydoodle (Reply #6)

Fri Mar 23, 2012, 05:24 PM

63. Do you normally draw conclusions from single still shots. ?

Don't be stupid. This is advertising. It is not a single shot... it has context and copy. It has blatant sexual innuendo.... or are you 12 and missed that?

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Response to AlbertCat (Reply #63)

Fri Mar 23, 2012, 05:33 PM

70. Her facial expression

could equally be pleasant surprise if off camera she was looking over a balcony at a Ferrari he'd given her for her birthday.

Fact is you don't know what's occuring - your mind is reaching a conclusion based of insufficient evidence.

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Response to dipsydoodle (Reply #70)

Fri Mar 23, 2012, 06:57 PM

90. Read the copy

 

"Unlike Some People, Belvedere Always Goes Down Smoothly"

What does that mean? It means that this person, the guy, does NOT go down smoothly. He's a bore, a pawing, arrogant tool. He's not smooth. He's not a playah.

The implied scenario is that this guy is an incompetent pick-up artist and is doing it coarsely.

They are not standing on a balcony and she is not about to fall over.

She is not looking at that brand new BMW he gave her as a gift. If so, the copy might say, "Drinking Belvedere is like getting a BMW as a present: unexpectedly refined. But please don't drink and drive."

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 03:53 PM

7. Disgusting. nt

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 03:55 PM

8. That is a disgusting ad, which will do nothing except promote more misogyny.

Thanks for the thread, MrScorpio.

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 03:56 PM

9. New that's the new gop-mandated OB/GYN exam

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 03:59 PM

10. I'm not sure what is going on here, but rape is not my 1st thought.

 

What is going on with her hands?

I think she is supposed to be falling.

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Response to Snake Alchemist (Reply #10)

Fri Mar 23, 2012, 04:16 PM

20. See #17 above re. drawing false conclusions

.

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 04:00 PM

11. ive never heard of that brand

im guessing this ad is aimed at men, is Belvedere supposed to be a macho vodka?

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Response to Enrique (Reply #11)

Fri Mar 23, 2012, 05:59 PM

77. It's quadruple distilled.

I don't drink it because it is made from rye. I'm a potato vodka guy (which is increasingly hard to find).

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 04:02 PM

12. As someone who has been known to call others hypersensitive about such things at times

That's pretty fucked up right there.

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 04:02 PM

13. Is James O'Keefe in the ad industry now that Breitbart's gone?

n/t

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 04:11 PM

15. Yet we'd all be laughing if their positions were reversed.

 

Either way, it's classless and stupid.

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Response to The Doctor. (Reply #15)

Fri Mar 23, 2012, 06:16 PM

81. You think if it was a man being assaulted "we'd all be laughing"? Who is we?

(And feel free to count me out of that group.) No matter the victim, using sexual violence as a punchline is despicable.

But of course, it isn't reversed - it never is (or at most very rarely). It's always woman as target, victim, object, body part, display stand, etc - and that's a far bigger societal problem than any hypothetical difference in the hypothetical response of a hypothetical "we" to your hypothetical reversal...

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 04:11 PM

16. Oh God. That just makes me sad.

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 04:13 PM

18. "Rape scene?"

 

WTF kind of sicko goggles do you have to have on to see the pic above as "a rape scene?"



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Response to Chuck Bobuck (Reply #18)

Fri Mar 23, 2012, 04:15 PM

19. You're new here! Welcome! I'll spell it out for you.

She's terrified. He's holding her as she struggles to get away. The ad mentions "going down," which is a euphemism for oral sex. She's not putting out and looks scared. He's holding her until she "goes down smooth."

ETA: What do YOU see when you look at that ad?

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Response to Brickbat (Reply #19)


Response to Chuck Bobuck (Reply #24)

Fri Mar 23, 2012, 04:25 PM

27. People generally don't look terrified when falling off the couch, and falling off the couch is not

referred to as "going down."

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Response to Brickbat (Reply #27)

Fri Mar 23, 2012, 04:33 PM

33. Falling is generally referred to as 'going down,' and

 

what couch are you seeing? These people appear to be standing.

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Response to Chuck Bobuck (Reply #33)

Fri Mar 23, 2012, 04:36 PM

38. read the caption, look at their faces and get a clue

jerk

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Response to Chuck Bobuck (Reply #33)

Fri Mar 23, 2012, 04:39 PM

42. I see the couch...that they're sitting on.

The top of which is behind the guy's right shoulder, and at the final E in Belvedere.

And yeah, I forgot that people often say "I went down the stairs" when what actually happened was "I fell down the stairs."

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Response to Brickbat (Reply #42)

Fri Mar 23, 2012, 05:12 PM

54. I'm thinking Muhammad Ali and Joe Frazier would have been a better shot

if they were actually wishing to convey someone who didn't fall down smoothly.

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Response to DefenseLawyer (Reply #54)

Sat Mar 24, 2012, 04:32 AM

97. That would have been a good ad!

AND it would have the virtue of being witty!

-- Mal

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Response to Chuck Bobuck (Reply #24)

Fri Mar 23, 2012, 04:41 PM

45. ROFLMFAO... Sometimes a cigar is just a cigar

Not in a fucking Vodka advertisement it isn't. I did a paper on subliminals in liquor ads and if you knew anything at all about it you'd know what this ad was trying to say. This ad and your response to it is perfect, you have been played masterfully.


Welcome to DU.

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Response to SomethingFishy (Reply #45)

Fri Mar 23, 2012, 05:21 PM

60. If you saw someone getting molested and Chuck Bobuck

saw someone trying to help another person, Who got played?

Me thinks you didn't get a good grade on your paper.

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Response to A Simple Game (Reply #60)

Fri Mar 23, 2012, 09:31 PM

93. He did.

He thinks the ad is innocent so he's more likely than I to buy the vodka. Get it? They are trying to sell vodka, and I'm not buying. So tell me again, Who got played?

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Response to SomethingFishy (Reply #93)

Fri Mar 23, 2012, 09:43 PM

94. The one that thinks it is about sex.

Which one is that?

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Response to Brickbat (Reply #19)

Fri Mar 23, 2012, 04:23 PM

26. I'm not new here

 

...let me spell it out for you. In my opinion it is the man in the ad who is "not going down smoothly". That's what I got from it.

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Response to unionworks (Reply #26)

Fri Mar 23, 2012, 04:27 PM

29. I'm sorry, it's not clear to me what you're saying. Can you clarify?

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Response to Brickbat (Reply #29)

Fri Mar 23, 2012, 04:41 PM

46. there was a series of ads for Keystone beer

 

That had the theme "smooth like Keith Stone". The guy in this ad, instead of being "smooth" grabs the woman in an unsmooth manner. We have no information to make a firm conclusion. If my wife is making dinner in the kitchen and I suprise her with a hug from behind and she jumps, is that a "horrible rape scene"? I actually don't give a shit about this ad and have wasted too much time on this thread as it is.

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Response to unionworks (Reply #46)

Fri Mar 23, 2012, 04:47 PM

47. I remember those ads, and they cracked me up.

They were old-time sexist, of course, but weren't full of rape imagery.

You can do better than the rhetorical question about your wife, of course.

We agree about spending too much time on this thread. I always tell myself I'm not going to get involved...

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Response to unionworks (Reply #46)

Fri Mar 23, 2012, 04:56 PM

49. I never saw him grab a woman. I remember him with the biggest slim jim I've ever seen though. nt

 

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Response to Chuck Bobuck (Reply #18)

Fri Mar 23, 2012, 04:20 PM

22. "Unlike some people, Belvedere always goes down smoothly"

Given that "going down" is a euphemism for performing oral sex, when they say that "unlike some people" (the lady in the picture) the vodka goes down smoothly, the implication of the photo of a woman with a scared look trying to get away from a guy who's grabbing her is that she wasn't "going down" easily and perhaps not voluntarily. Not only is that the reasonable conclusion to be drawn from the ad, I'd say that was exactly what they intended to convey.

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Response to DefenseLawyer (Reply #22)


Response to Chuck Bobuck (Reply #25)

Fri Mar 23, 2012, 04:25 PM

28. Or maybe

your agenda is right wing wacko material.

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Response to countingbluecars (Reply #28)

Fri Mar 23, 2012, 04:34 PM

34. Why not let him

 

...speak for mimself. If someone ddoesn't agree with your completely subjective interpretation of an ambiguous ad they are a right winger? Nonsense.

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Response to unionworks (Reply #34)

Fri Mar 23, 2012, 04:36 PM

36. I agree.

I mean come on, it's not like the model hired to take the picture was actually being raped, right? So what's the harm?

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Response to unionworks (Reply #34)

Fri Mar 23, 2012, 04:39 PM

43. I was responding to his words-

"Maybe if you view it with a certain agenda in mind. But that agenda is definitely lunatic fringe material."

Nonsense, right?

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Response to Chuck Bobuck (Reply #25)

Fri Mar 23, 2012, 04:28 PM

30. Let it go Chuck.

 

Advice to newbie- read my sig line. Don't let yourself be baited.

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Response to Chuck Bobuck (Reply #25)

Fri Mar 23, 2012, 04:30 PM

31. What agenda would that be?

I'd say that the "lunatic fringe" position about the meaning of the ad is shared by about 99% of the people who see it. I have a feeling you are simply taking a contrarian position for the fun of it.

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Response to DefenseLawyer (Reply #22)

Fri Mar 23, 2012, 05:11 PM

53. That pretty much describes my thoughts about the ad. n/t

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Response to Chuck Bobuck (Reply #18)

Fri Mar 23, 2012, 05:23 PM

61. Do you think it would be if they were naked?

The girl is obviously trying to get away from the guy; she looks horrified while he's smiling...and HOLDING ONTO HER, making it difficult to get away. It may not be an all out XXX rated pic of forcible penetration, but as a woman, I've been in situations like this and it's awful.

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Response to Chuck Bobuck (Reply #18)

Fri Mar 23, 2012, 05:41 PM

73. No glasses needed

Uh, Chuck.

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Response to Chuck Bobuck (Reply #18)

Fri Mar 23, 2012, 06:15 PM

79. buh bye

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 04:34 PM

35. OMG the pornification of society has *consequences*?!

Who knew?!

It's called rape culture. Everyone making money off of it is really, really sorry (that anyone finds it offensive).

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 04:36 PM

37. Wasn't there a recent booze ad with a passed-out girl?

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Response to WilliamPitt (Reply #37)

Fri Mar 23, 2012, 04:38 PM

41. No, that was the ill-advised anti-rape campaign that looked like a liquor ad.

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Response to Brickbat (Reply #41)

Fri Mar 23, 2012, 04:39 PM

44. Ah

Thank you.

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 04:37 PM

39. just sick.

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 05:08 PM

52. Well what else could the caption mean?

What other connotation could "Unlike some people Belvedere goes down smoothly" have? How does a person "go down" other than to perform oral sex? If it's not going smoothly then it must be going roughly. Combined with the photo I don't see how anyone can think anything other than she's not a willing participant.

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Response to nolabear (Reply #52)

Fri Mar 23, 2012, 05:14 PM

55. When you hear "the big man is going down!!!!" what do you think of? nt

 

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Response to Snake Alchemist (Reply #55)

Fri Mar 23, 2012, 05:25 PM

64. When you hear "the woman is going down with a guy on a couch!!!"

-which is more accurate to the photo in the ad- what do you think of?

C'mon guys, I'm dying to hear all the myriad other things that would never have sprung to anyone's mind before Scorpio posted this but that at least 5 men will be hurriedly inventing now to make this ad about anything other than rape.

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Response to LadyHawkAZ (Reply #64)

Fri Mar 23, 2012, 05:44 PM

75. The question was: what else could it mean?

 

I was just pointing out that that phrase has multiple meanings.

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Response to Snake Alchemist (Reply #75)

Fri Mar 23, 2012, 07:17 PM

91. In different scenarios, maybe.

What else could it mean in this one? Pretty much nothing.

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 05:16 PM

56. Horrifying.

How anyone could think "jokes" about rape are either funny, or should be used for sales purposes, is beyond me. The ad makers should be ashamed of themselves.

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 05:16 PM

57. I'll take Misogynistic Vodka Ads for 400, Alex



Amazingly, this was pointed out to me by a staunch repuke!

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 05:16 PM

58. If the ad depicted a Jew being pushed into an oven or a black man being lynched, we'd...

...already know the name of the Ad agency and be reading the press release detailing the dismissal of everyone involved in producing that advert.

My hunch is that will not happen in this case. So far all we've gotten is a weak "apology".

This is a good opportunity to think about how comfortable we are, as a society, with some forms of bigotry as opposed to others.

PB

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Response to Poll_Blind (Reply #58)

Fri Mar 23, 2012, 06:23 PM

82. exactly!! Sex, however is FUNNY, so forcing or pranking women is just

boys being boys.

I'd love to see a study done surveying the reactions of frat boys and jocks to see how they interpret this ad. Follow up information about their behavior, aggressiveness, sexual bullying, etc., from the girls they interact with would be fascinating as well.

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 05:17 PM

59. Highly offensive.

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 05:23 PM

62. Reason #168 to drink Svedka or Stolichnaya n/t

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Response to backscatter712 (Reply #62)

Fri Mar 23, 2012, 05:26 PM

66. I drink Stoli because it tasted better than the rest

What kind of idiot would you have to be to buy liquor based on an ad anyway? I prefer to get stuff that tastes good.

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Response to LadyHawkAZ (Reply #66)

Fri Mar 23, 2012, 05:32 PM

69. Stoli is great stuff!

Though these days, I've been tending to drink Svedka because it's decent, but not as expensive as Stoli.

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Response to backscatter712 (Reply #69)

Fri Mar 23, 2012, 05:35 PM

71. Svedka is also what I get when I'm feeling a lil broke

You have good taste.

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Response to LadyHawkAZ (Reply #66)

Fri Mar 23, 2012, 06:04 PM

78. I really like Chopin.

It's a potato vodka.

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Response to backscatter712 (Reply #62)

Fri Mar 23, 2012, 10:25 PM

96. I drink Tito's

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 05:25 PM

65. They deserve to go out of business for this. N/t

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 05:27 PM

67. My interpretation

If I had to guess what's taking place, based on their line "goes down smoothly..."

The woman just ingested something (hmmm...) that did not go down smoothly and she's about to throw up.

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Response to ecstatic (Reply #67)

Fri Mar 23, 2012, 05:31 PM

68. The ad specifically mentions "People" not other vodkas

It's the woman who is clearly being assaulted which is the subject here.

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Response to MrScorpio (Reply #68)

Fri Mar 23, 2012, 05:42 PM

74. His body language doesn't show aggression

And her expression shows surprise, not fear. Sorry, I'm sure I'll be flamed for disagreeing.

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Response to ecstatic (Reply #74)

Fri Mar 23, 2012, 06:16 PM

80. First, it's terribly naive to think that aggression is the only expression a rapist could have



Especially, someone who's committing an act of rape with the thought that he's having "a bit of fun".



And why wouldn't the woman being raped have an expression of surprise on her face?



Of course, surprise is a suitable reaction as well for a woman being raped, right?



Rape is not some incidence of "misunderstanding"…



It's an act of violence.



By the way, the opposite of "going down easy" is going down hard...



Which is EXACTLY the point of what is happening to that woman in that depiction. (As opposed to the vodka)



She's going down hard.

http://projectunbreakable.tumblr.com/

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Response to MrScorpio (Reply #80)

Fri Mar 23, 2012, 06:25 PM

83. Thank you. n/t

Unfortunately, some people do not get it.

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Response to DLevine (Reply #83)

Fri Mar 23, 2012, 06:48 PM

87. You're welcome

I have a very good reason for being empathetic to the victims of violence… Rape especially.

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Response to MrScorpio (Reply #80)

Fri Mar 23, 2012, 08:32 PM

92. I wanted to make that same point.

I started the post but decided against it.

Thanks for that, very much. You put it much better than I tried to.

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Response to ecstatic (Reply #74)

Sat Mar 24, 2012, 08:52 AM

101. You must not have included his hands in your assessment.

She clearly does not want his hands where they are placed.

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 05:35 PM

72. What agency wrote this nasty copy!? Is Belvedere a new sponsor for Limbaugh?

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 05:52 PM

76. Is that lipstick tube reflecting the size of the guys dick? No doubt!

Referring to the above ad of the vixen with her lipstick and the stud with his belt buckle.

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 06:46 PM

86. UNREAL

 

SHE'LL STILL HAVE TO HAVE AN ULTRASOUND IN SOME STATES.

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Response to marshall gaines (Reply #86)

Fri Mar 23, 2012, 06:51 PM

88. True

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 06:51 PM

89. You have GOT to be FRICKING kidding me

this is AWFUL!!!

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Response to MrScorpio (Original post)

Fri Mar 23, 2012, 09:44 PM

95. That's pretty bad

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Response to MrScorpio (Original post)

Sat Mar 24, 2012, 04:47 AM

98. I'll tell you one thing that went down easily...

... my jaw! My immediate reaction, as apparently for several others, was that this had to be false. It certainly is, for me, as the OP had it, the most offensive advertisement I've seen in a long time.

I'm amazed that even a few people can find a way to interpret this as harmless. And be arrogant about it, also.

-- Mal

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Response to MrScorpio (Original post)

Sat Mar 24, 2012, 08:46 AM

100. Obvious rape fantasy used to sell vodka.

This is our world.

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Response to MrScorpio (Original post)

Sat Mar 24, 2012, 08:53 AM

102. Thank you for posting this.

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Response to MrScorpio (Original post)

Sat Mar 24, 2012, 09:10 AM

103. bizarre

Any inoffensive meaning that they might have thought that they were showing is so obscure as to be incomprehensible...I've been looking at this for a while now and I just can't figure out what else they might have been trying to convey with this. Given the image and the language the only interpretation of this that makes sense to me is that she doesn't want to go down on him and he is trying to keep her from getting away...not funny at all and, yes, very offensively makes light of sexual assault.

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Response to MrScorpio (Original post)

Sat Mar 24, 2012, 09:12 AM

104. I see anal rape.

I think it goes way beyond trying to get her to "go down."

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