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Wed Dec 4, 2013, 01:01 AM

Man who led crusade for Doritos Locos Tacos dies

Todd Mills, the man many knew as the "mastermind" behind Taco Bell's popular Doritos Locos Tacos, has died of cancer.

Mills, the 41-year-old vice president of media and information technology at the Little Rock Regional Chamber of Commerce, had a brainwave for the chips in 2009, and after three years of lobbying for the new snack, finally saw it become a reality.

He died on Nov. 28 of brain and lung cancer, according to a fundraising site set up to help pay for his medical expenses. "With a heavy heart, we are sad to report that Todd Mills, the creator of this page, and the mastermind behind the Doritos Locos Tacos passed away on the morning of Thanksgiving after a courageous battle with cancer," a statement read on the Facebook page he created to lobby for the creation of the Doritos Loco Taco.


http://www.today.com/food/man-who-led-crusade-doritos-locos-tacos-dies-2D11687785

When I read the headline, my first thought was not that of surprise, but of what did you think would happen, but then reading the story, it is actually very sad.

8 replies, 846 views

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Reply Man who led crusade for Doritos Locos Tacos dies (Original post)
liberal N proud Dec 2013 OP
Paulie Dec 2013 #1
Aerows Dec 2013 #2
JI7 Dec 2013 #3
Live and Learn Dec 2013 #4
SunSeeker Dec 2013 #5
Fumesucker Dec 2013 #7
SunSeeker Dec 2013 #6
Javaman Dec 2013 #8

Response to liberal N proud (Original post)

Wed Dec 4, 2013, 01:04 AM

1. Peace

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Response to liberal N proud (Original post)

Wed Dec 4, 2013, 01:08 AM

2. I don't like Dorito tacos

but I love everything else on the Taco Bell menu. May he rest in peace, I'm sure he brought delicious goodness to many folks

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Response to liberal N proud (Original post)

Wed Dec 4, 2013, 01:10 AM

3. "fundraising site set up to help pay for his medical expenses"

this is what stood out to me. so i'm assuming he didn't get much for the doritos tacos idea ? but taco bell is doing pretty well with those aren't they ?

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Response to JI7 (Reply #3)

Wed Dec 4, 2013, 01:43 AM

4. Same here. I look forward to

the phrase "raising funds for medical expenses" becoming extinct in the future.

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Response to Live and Learn (Reply #4)

Wed Dec 4, 2013, 03:52 AM

5. Amen. nt

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Response to Live and Learn (Reply #4)

Wed Dec 4, 2013, 04:03 AM

7. To be supplanted by "raising funds for copays and deductibles"

lest I

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Response to JI7 (Reply #3)

Wed Dec 4, 2013, 03:58 AM

6. Taco Bell should cover his med bills, since he made them millions.

From the article:
"The hugely successful product line has helped boost Taco Bell sales since its March 2012 introduction. The company has sold more than 600 million Doritos Locos Tacos, which it considers its most successful product launch ever."


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Response to SunSeeker (Reply #6)

Wed Dec 4, 2013, 10:04 AM

8. They should, but they won't and will continue to profit from him.

it's the American corporate way!

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