Sat Mar 10, 2012, 02:03 AM

ProSense (98,278 posts)

Rush drags right-wing radio over the cliff in massive sponsor exodus (updated)

Last edited Sat Mar 10, 2012, 12:13 PM USA/ET - Edit history (1)

Rush drags right-wing radio over the cliff in massive sponsor exodus

by MKSinSA

Ruh-ro!

Ninety-eight major advertisers—including Ford and Geico—will no longer air spots on Premiere Networks’ ‘offensive’ programs. Insiders say the loss will rock right-wing talk radio.

According to John Avlon of The Daily Beast, the entire clown car of rabid rightwing radio firebreathers getting dragged down by Rush Limbaugh goes well beyond His Lumpiness ...

Premiere Networks, which distributes Limbaugh as well as a host of other right-wing talkers, sent an email out to its affiliates early Friday listing 98 large corporations that have requested their ads appear only on “programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).”

From the Premiere Networks' email:

"To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory. More than 350 different advertisers sponsor the programs and services provided to your station on a barter basis. Like advertisers that purchase commercials on your radio station from your sales staff, our sponsors communicate specific rotations, daypart preferences and advertising environments they prefer… They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public."

- more -

http://www.dailykos.com/story/2012/03/10/1072994/-Right-wing-pyramid-comes-crashing-down

Wow! Great news!

Updated to add this from Think Progress:

This helps explain why, on Rush Limbaugh’s flagship station WABC, almost of the commercial breaks were filled with unpaid pubic service announcements. You can check out the list of the 50 advertisers who were known to have dropped Limbaugh before this report here.

http://thinkprogress.org/media/2012/03/10/442048/breaking-98-major-advertisers-dump-rush-limbaugh/

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41 replies	Author	Time	Post
Rush drags right-wing radio over the cliff in massive sponsor exodus (updated) (Original post)	ProSense	Mar 2012	OP
Boy, talk about being in denial...	Speck Tater	Mar 2012	#1
DKos had trouble with this line...but thought it meant...	nenagh	Mar 2012	#15
This really sounds too good to be true.	juajen	Mar 2012	#2
I know, I am so thrilled	Tumbulu	Mar 2012	#38
Negative Sentiment...	1620rock	Mar 2012	#3
Probably means a very small percentage that listens and	Kalidurga	Mar 2012	#4
Don't stop now, people! Keep it going!	tblue	Mar 2012	#5
This is awesome.	Shannon1981	Mar 2012	#6
this is the year that the end times say is the change point for us now. Consider what has	roguevalley	Mar 2012	#27
"Very small percentage of the American public"?	xfundy	Mar 2012	#7
I was struck by the same line.	ladywnch	Mar 2012	#24
Only problem here is, it will affect lefty talk, too.	stevedeshazer	Mar 2012	#8
What lefty talk? There's so little of it, most of the country doesn't hear it!	MADem	Mar 2012	#10
I don't think there'll be a true groundswell against lefty talkers like there has been against rush.	diane in sf	Mar 2012	#11
What lefties?	TBF	Mar 2012	#32
I think that a lot of the true listener statistics are finally starting to be made available by new	diane in sf	Mar 2012	#9
This message was self-deleted by its author	Tesha	Mar 2012	#12
Need we any more proof	Shankapotomus	Mar 2012	#13
It's likely	ProSense	Mar 2012	#17
I remember this happening during the Beck controversy.	tsuki	Mar 2012	#14
I think people are misunderstanding that last sentence.	drm604	Mar 2012	#16
I agree with your reading of that language....	Bluenorthwest	Mar 2012	#18
That is how I read it	me b zola	Mar 2012	#33
excellent news	Liberal_in_LA	Mar 2012	#19
Yes it is. n/t	ProSense	Mar 2012	#21
Good news.	Scurrilous	Mar 2012	#20
Apocalypse comes early! Halleujah!	freshwest	Mar 2012	#22
Good. Kill the hate machine that is right-wing talk radio.	Comrade Grumpy	Mar 2012	#23
K&R	Tarheel_Dem	Mar 2012	#25
Premiere Networks...	Life Long Dem	Mar 2012	#26
Reap the whirlwind, all you vitrolic	indepat	Mar 2012	#28
The bigger they are they harder they fall.	Quantess	Mar 2012	#29
I wonder why it took advertisers so long to figure out they were sponsoring hate?	Initech	Mar 2012	#30
Limbaugh	ProSense	Mar 2012	#31
"Limbaugh is the most protected blowhard ever."	Yavapai	Mar 2012	#35
The only thing I can figure out is they never bothered to listen...	Rhiannon12866	Mar 2012	#34
Jon Stewart does a good job of tearing down their nonsense every night.	Initech	Mar 2012	#37
no one but haters and a few 'lost-causers' were listening to it. the perfect weapon- invisible	certainot	Mar 2012	#36
They knew it all along. Now they're being shown it might be bad for business.	2ndAmForComputers	Mar 2012	#39
Exactly the reason I refuse to patronize Chik-Fil-A.	Initech	Mar 2012	#40
But ... but ... What about Rush's 18,000 advertisers?	Arugula Latte	Mar 2012	#41

Response to ProSense (Original post)

Sat Mar 10, 2012, 02:14 AM

Speck Tater (10,618 posts)

1. Boy, talk about being in denial...

To quote the letter: "Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public."

I doubt that those sponsors would be running away quite so fast if the response was "from a very small percentage of the listening public."

Rush drags right-wing radio over the cliff in massive sponsor exodus (updated)

1. Boy, talk about being in denial...

15. DKos had trouble with this line...but thought it meant...

2. This really sounds too good to be true.

38. I know, I am so thrilled

3. Negative Sentiment...

4. Probably means a very small percentage that listens and

5. Don't stop now, people! Keep it going!

6. This is awesome.

27. this is the year that the end times say is the change point for us now. Consider what has

7. "Very small percentage of the American public"?

24. I was struck by the same line.

8. Only problem here is, it will affect lefty talk, too.

10. What lefty talk? There's so little of it, most of the country doesn't hear it!

11. I don't think there'll be a true groundswell against lefty talkers like there has been against rush.

32. What lefties?

9. I think that a lot of the true listener statistics are finally starting to be made available by new

13. Need we any more proof

17. It's likely

14. I remember this happening during the Beck controversy.

16. I think people are misunderstanding that last sentence.

18. I agree with your reading of that language....

33. That is how I read it

19. excellent news

21. Yes it is. n/t

20. Good news.

22. Apocalypse comes early! Halleujah!

23. Good. Kill the hate machine that is right-wing talk radio.

25. K&R

26. Premiere Networks...

28. Reap the whirlwind, all you vitrolic

29. The bigger they are they harder they fall.

30. I wonder why it took advertisers so long to figure out they were sponsoring hate?

31. Limbaugh

35. "Limbaugh is the most protected blowhard ever."

34. The only thing I can figure out is they never bothered to listen...

37. Jon Stewart does a good job of tearing down their nonsense every night.

36. no one but haters and a few 'lost-causers' were listening to it. the perfect weapon- invisible

39. They knew it all along. Now they're being shown it might be bad for business.

40. Exactly the reason I refuse to patronize Chik-Fil-A.

41. But ... but ... What about Rush's 18,000 advertisers?