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Sat Mar 10, 2012, 02:03 AM

Rush drags right-wing radio over the cliff in massive sponsor exodus (updated)

Last edited Sat Mar 10, 2012, 12:13 PM - Edit history (1)

Rush drags right-wing radio over the cliff in massive sponsor exodus

by MKSinSA

Ruh-ro!

Ninety-eight major advertisers—including Ford and Geico—will no longer air spots on Premiere Networks’ ‘offensive’ programs. Insiders say the loss will rock right-wing talk radio.

According to John Avlon of The Daily Beast, the entire clown car of rabid rightwing radio firebreathers getting dragged down by Rush Limbaugh goes well beyond His Lumpiness ...

Premiere Networks, which distributes Limbaugh as well as a host of other right-wing talkers, sent an email out to its affiliates early Friday listing 98 large corporations that have requested their ads appear only on “programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).”

From the Premiere Networks' email:

"To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory. More than 350 different advertisers sponsor the programs and services provided to your station on a barter basis. Like advertisers that purchase commercials on your radio station from your sales staff, our sponsors communicate specific rotations, daypart preferences and advertising environments they prefer… They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public."

- more -

http://www.dailykos.com/story/2012/03/10/1072994/-Right-wing-pyramid-comes-crashing-down

Wow! Great news!

Updated to add this from Think Progress:

This helps explain why, on Rush Limbaugh’s flagship station WABC, almost of the commercial breaks were filled with unpaid pubic service announcements. You can check out the list of the 50 advertisers who were known to have dropped Limbaugh before this report here.

http://thinkprogress.org/media/2012/03/10/442048/breaking-98-major-advertisers-dump-rush-limbaugh/





41 replies, 4833 views

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Arrow 41 replies Author Time Post
Reply Rush drags right-wing radio over the cliff in massive sponsor exodus (updated) (Original post)
ProSense Mar 2012 OP
Speck Tater Mar 2012 #1
nenagh Mar 2012 #15
juajen Mar 2012 #2
Tumbulu Mar 2012 #38
1620rock Mar 2012 #3
Kalidurga Mar 2012 #4
tblue Mar 2012 #5
Shannon1981 Mar 2012 #6
roguevalley Mar 2012 #27
xfundy Mar 2012 #7
ladywnch Mar 2012 #24
stevedeshazer Mar 2012 #8
MADem Mar 2012 #10
diane in sf Mar 2012 #11
TBF Mar 2012 #32
diane in sf Mar 2012 #9
Tesha Mar 2012 #12
Shankapotomus Mar 2012 #13
ProSense Mar 2012 #17
tsuki Mar 2012 #14
drm604 Mar 2012 #16
Bluenorthwest Mar 2012 #18
me b zola Mar 2012 #33
Liberal_in_LA Mar 2012 #19
ProSense Mar 2012 #21
Scurrilous Mar 2012 #20
freshwest Mar 2012 #22
Comrade Grumpy Mar 2012 #23
Tarheel_Dem Mar 2012 #25
Life Long Dem Mar 2012 #26
indepat Mar 2012 #28
Quantess Mar 2012 #29
Initech Mar 2012 #30
ProSense Mar 2012 #31
Yavapai Mar 2012 #35
Rhiannon12866 Mar 2012 #34
Initech Mar 2012 #37
certainot Mar 2012 #36
2ndAmForComputers Mar 2012 #39
Initech Mar 2012 #40
Arugula Latte Mar 2012 #41

Response to ProSense (Original post)

Sat Mar 10, 2012, 02:14 AM

1. Boy, talk about being in denial...

 

To quote the letter: "Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public."

I doubt that those sponsors would be running away quite so fast if the response was "from a very small percentage of the listening public."

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Response to Speck Tater (Reply #1)

Sat Mar 10, 2012, 06:59 AM

15. DKos had trouble with this line...but thought it meant...

We will ONLY advertise on shows that will stir negative sentiment from a very small percentage of the listening public.

The DKos comments discuss this... Hope their take is right...note: I didn't go through all the comments.

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Response to ProSense (Original post)

Sat Mar 10, 2012, 02:17 AM

2. This really sounds too good to be true.

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Response to juajen (Reply #2)

Sat Mar 10, 2012, 11:40 PM

38. I know, I am so thrilled

can it be true that at long last these hate shows will fade away?

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Response to ProSense (Original post)

Sat Mar 10, 2012, 02:19 AM

3. Negative Sentiment...

"likely to stir negative sentiment from a very small percentage of the listening public."

WTF..Very small percentage of the listening public my ass.

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Response to 1620rock (Reply #3)

Sat Mar 10, 2012, 02:28 AM

4. Probably means a very small percentage that listens and

sends in emails, letters, makes phone calls, and boycotts and threatens other actions that would be adverse to the companies that advertise on the gas bags show.

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Response to ProSense (Original post)

Sat Mar 10, 2012, 02:29 AM

5. Don't stop now, people! Keep it going!

Keep those cards and letters coming.

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Response to ProSense (Original post)

Sat Mar 10, 2012, 02:31 AM

6. This is awesome.

Get them all of the air.

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Response to Shannon1981 (Reply #6)

Sat Mar 10, 2012, 03:34 PM

27. this is the year that the end times say is the change point for us now. Consider what has

happened: Arab Spring, Wisconsin, Iran and Occupy the World, the fall of the GOP through their exposure as asshats and now this. The Apocolypse is already here. The unveiling, the awakening. Thank god I lived long enough to see this happen.

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Response to ProSense (Original post)

Sat Mar 10, 2012, 02:36 AM

7. "Very small percentage of the American public"?

That is the entire audience of these shows.


Lying to the very end.

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Response to xfundy (Reply #7)

Sat Mar 10, 2012, 02:30 PM

24. I was struck by the same line.

sponsers don't cave to 'a very small percentage o fthe American public'. Hell, 'a very small percentage' wouldn't even register on their collective radars. This was considerably larger than 'a very small percentage' and they HAD to listen. A 'very small percentage' is the million mom march (or whatever the hell they called themselves) who tried to force Penney's to drop Ellen for no reason other than she is an out and proud lesbian.


Very small percentages don't change things. Substantial percentages of unifed public outcry; THAT foces action.

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Response to ProSense (Original post)

Sat Mar 10, 2012, 04:37 AM

8. Only problem here is, it will affect lefty talk, too.

Many of the same advertisers place ads on lefty talk shows, too. If they consider the righties controversial, they'll likely treat the lefties the same way, which could hurt good talkers like Thom Hartmann, Ed Schultz, Randi Rhodes and such.

I hope I'm wrong, but I don't think I am.

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Response to stevedeshazer (Reply #8)

Sat Mar 10, 2012, 04:44 AM

10. What lefty talk? There's so little of it, most of the country doesn't hear it!

Maybe people will actually start to have conversations about issues on the radio--now that would be something! Instead of some blowhard telling people what to think, they'll start asking people what their views are!

That would be a fine paradigm as far as I'm concerned.

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Response to stevedeshazer (Reply #8)

Sat Mar 10, 2012, 04:48 AM

11. I don't think there'll be a true groundswell against lefty talkers like there has been against rush.

Also, the liberal hosts aren't as vicious or untruthful. The million women FB protest against openly gay Ellen Degeneres appearing in ads for Penny's never went anywhere because they never had the numbers behind them. rushbo has even offended large numbers of Republicans and conservatives with his latest sewage.

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Response to stevedeshazer (Reply #8)

Sat Mar 10, 2012, 08:48 PM

32. What lefties?

We truly have nothing comparable. There are a few liberal talk show hosts, yes, but no one who is truly left (socialist, communist). That is why the rise of Ronald Reagan was so easy in the 1980's - the left in this country was decimated in earlier decades. What we are discussing right now is barely left of center vs. radical right views. Thank goodness the pendulum might be starting to swing back a bit.

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Response to ProSense (Original post)

Sat Mar 10, 2012, 04:43 AM

9. I think that a lot of the true listener statistics are finally starting to be made available by new

technologies. And since these right wing radio shows have been inflating their listener numbers for years, the public outrage makes a good excuse for discontinuing advertising on them. I expect the advertisers have been paying inflated rates for sponsoring these wingnut programs.

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Response to ProSense (Original post)


Response to ProSense (Original post)

Sat Mar 10, 2012, 05:30 AM

13. Need we any more proof

that Right Wing Radio is Hate Radio? I don't think so.

Freepers, you are losing. Time to convert.

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Response to Shankapotomus (Reply #13)

Sat Mar 10, 2012, 09:50 AM

17. It's likely

the backlash was tremendous. This is a vile man who is widely disliked.

Harris Poll crowns Rush Limbaugh America's 'least favorite' political pundit
http://www.democraticunderground.com/1002378764

Note: "political pundit"


Rush Hudson Limbaugh III ( /ˈlɪmbɔː/; born January 12, 1951) is an American radio talk show host, conservative political commentator, and an opinion leader in American conservatism.

http://en.wikipedia.org/wiki/Rush_Limbaugh


Santorum is still trying to claim he's an entertainer: http://www.democraticunderground.com/1002405399

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Response to ProSense (Original post)

Sat Mar 10, 2012, 05:30 AM

14. I remember this happening during the Beck controversy.

There was, I know, at least one advertiser that said they would no longer advertise on any 24 hour news cycle network. I wondered at the time, these economic hard times, whether more might pull back.

Sounds like companies are examining their ad placements for bang for the buck, not bang/fizzle, no matter how "small" the fizzle is.

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Response to ProSense (Original post)

Sat Mar 10, 2012, 07:22 AM

16. I think people are misunderstanding that last sentence.

The last part of that paragraph is poorly written but I think that last sentence is defining the shows that the advertisers do want to sponsor; shows that are unlikely to stir negative sentiment in more than a very small percentage of the listening public.
They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public.


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Response to drm604 (Reply #16)

Sat Mar 10, 2012, 09:53 AM

18. I agree with your reading of that language....

nt

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Response to drm604 (Reply #16)

Sat Mar 10, 2012, 08:56 PM

33. That is how I read it

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Response to ProSense (Original post)

Sat Mar 10, 2012, 09:53 AM

19. excellent news

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Response to Liberal_in_LA (Reply #19)

Sat Mar 10, 2012, 12:14 PM

21. Yes it is. n/t

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Response to ProSense (Original post)

Sat Mar 10, 2012, 11:32 AM

20. Good news.

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Response to ProSense (Original post)

Sat Mar 10, 2012, 12:51 PM

22. Apocalypse comes early! Halleujah!

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Response to ProSense (Original post)

Sat Mar 10, 2012, 01:10 PM

23. Good. Kill the hate machine that is right-wing talk radio.

And do it with the power of the free market. How sweetly ironic.

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Response to ProSense (Original post)

Sat Mar 10, 2012, 03:01 PM

25. K&R

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Response to ProSense (Original post)

Sat Mar 10, 2012, 03:09 PM

26. Premiere Networks...

 

Formerly Premiere Radio Networks, or PRN is an American radio network. It is the largest syndication company in the United States based on popularity of programming. It is a wholly owned subsidiary of Clear Channel Communications and it is headed by Julie Talbott, who serves as president, content and affiliate relations.

http://en.wikipedia.org/wiki/Premiere_Networks

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Response to ProSense (Original post)

Sat Mar 10, 2012, 04:13 PM

28. Reap the whirlwind, all you vitrolic

RW purveyors of hate and prejudice.

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Response to ProSense (Original post)

Sat Mar 10, 2012, 05:11 PM

29. The bigger they are they harder they fall.

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Response to ProSense (Original post)

Sat Mar 10, 2012, 05:17 PM

30. I wonder why it took advertisers so long to figure out they were sponsoring hate?

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Response to Initech (Reply #30)

Sat Mar 10, 2012, 08:08 PM

31. Limbaugh

is the most protected blowhard ever. He should have been dropped a long time ago.

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Response to ProSense (Reply #31)

Sat Mar 10, 2012, 09:35 PM

35. "Limbaugh is the most protected blowhard ever."

 

Yesereee, Trojan is going to have to design a 10ply steel Radial to protect this prick in the future!!!

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Response to Initech (Reply #30)

Sat Mar 10, 2012, 09:16 PM

34. The only thing I can figure out is they never bothered to listen...

Now, we're all forced to, since this is all over the news.

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Response to Rhiannon12866 (Reply #34)

Sat Mar 10, 2012, 10:31 PM

37. Jon Stewart does a good job of tearing down their nonsense every night.

But without hate radio - where is he going to get his material from?

Oh wait - the Fox Ministry Of Propaganda gives him plenty of material every day.

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Response to Initech (Reply #30)

Sat Mar 10, 2012, 09:46 PM

36. no one but haters and a few 'lost-causers' were listening to it. the perfect weapon- invisible

to those it beat the crap out of every day.

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Response to Initech (Reply #30)

Sun Mar 11, 2012, 01:48 AM

39. They knew it all along. Now they're being shown it might be bad for business.

That's the only difference.

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Response to 2ndAmForComputers (Reply #39)

Sun Mar 11, 2012, 02:18 PM

40. Exactly the reason I refuse to patronize Chik-Fil-A.

Not only do they sponsor hate radio (American Family Association), they embrace it - they give money to known hate groups like the AFA, that's bad for business.

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Response to ProSense (Original post)

Sun Mar 11, 2012, 02:32 PM

41. But ... but ... What about Rush's 18,000 advertisers?

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