Leave it to Rupert via his rag, The Wall Street Journal (WSJ).
From the article;
"While tame prices avoid spooking the Fed, freeing it to consider factors such as unemployment, they may be too subdued. Rising prices boost companies' top lines and, ultimately, profits (Corporate profits are ALREADY AT HISTORIC HIGHS!). That is needed to underpin stock gains. With margins already well above average, corporate revenue must start pulling its weight. As earnings season gets under way in earnest this week, it seems possible, though, that year-over-year revenue will be about flat. This would mark the third-consecutive quarter of ennui."
"The inflation rate may be reassuring for the Fed, but it is cold comfort for stock-market investors (Well isn't that special!)."
Let's hear it for the 1% and their making profit vs. wanting to raise the core inflation rate (to ???).