So Santorum produced an ad depicting Mitt Romney as Rambo?
Correct me if I'm wrong, but isn't the point of political attack ads generally supposed to be making people like your opponent LESS? Of all the ways that you could depict a spineless, gormless tool like Mitt Romney, you're really going to transform him into a machine-gun-toting commando in wingtips, personally hunting down his enemies and dispatching them in a hail of gunfire without ever creasing the starched collar on his shirt? Because call me crazy, but that seems like exactly what any politician looking to capture Republican primary votes would want himself seen as. Hell, just about ANYBODY would love that image--look at the "coolness bump" Obama got after just giving the Marines the go-ahead on that whole pirate-sniping adventure a few years ago.
Here's a hint for the Santorum crowd... a successful ad does not depict you as a cardboard cutout and your main opponent as a one-man-army with sudden death streaking out from his fingertips. And while we're at it, here are other things that you should not depict your opponent as: God, Jesus, Elvis, an ice-cream man, the Dos Equis guy, or a killer cyborg sent from the future. Other things you should not depict yourself as: a puppy, a small child, a mural, a rock, a doormat, or a urinal. Please keep these instructions handy for the future, and refer to them often, since your advertising people apparently have all the common sense of a fencepost. Which is another thing you probably shouldn't depict yourself as.