Frontier 'enhances service' with new carry-on bag fee
There’s a new front in the battle over space in the overhead bins — and for the hearts and minds of fliers. On Wednesday, Frontier Airlines announced it will begin charging passengers a fee of $25 to $100 for using the overhead bin if they book their tickets anywhere other than the airline’s website.
“Frontier’s most loyal customers have made it very clear that finding overhead bin space for carry-on bags has become unacceptably difficult,” said the airline in a statement. “In response, Frontier will be introducing a charge for carry-on bags for customers buying Basic fares through third party sites.”
Conversely, those who book at FlyFrontier.com will be able to use the overhead bins at no charge, as they always have. How that constitutes a “service enhancement” is unclear. (Bags that fit under the seat will continue to be allowed at no charge, regardless of where tickets are booked.)
“What they’re saying is if you work with us, we’ll work with you,” said Henry Harteveldt, travel industry analyst with Hudson Crossing. That, he says, should help the airline differentiate itself from other low-cost carriers, such as Spirit and Allegiant, both of which charge for bin-bound carry-on bags regardless of where passengers buy their tickets.