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Wed Feb 27, 2013, 05:13 PM

Fox News Could Be Facing Extinction as 29% of Their Younger Viewers Drop Fox

wOOt!!

http://www.politicususa.com/fox-news-facing-extinction-29-younger-viewers-drop-fox.html

Fox News Could Be Facing Extinction as 29% of Their Younger Viewers Drop Fox

By: Jason Easley
Feb. 27th, 2013


snip//


Fox News still continues to post wide overall viewership leads, but those numbers are deceiving. Senior citizens are powering Fox. The network has the oldest audience on all of television. The average age of a Fox News viewer is 66 years old and the decline in younger viewership is the biggest long term threat to the network’s survival.

Younger viewers who don’t watch Fox News are less likely to become older voters who do watch Fox News. February 2013 has been a down month across cable news compared to the same month in 2012, but MSNBC was able to keep their viewers age 25-54. The biggest age 25-54 viewership decline at MSNBC was Lawrence O’Donnell’s 12%. This is less than half of the smallest decline (O’Reilly’s 29%) on Fox.

Younger people aren’t voting Republican and they aren’t watching Fox News.

In the long term Fox execs have to figure out some way to get non-senior citizens to watch or the network’s viewership will literally die off. Fox News either has to attract younger viewers, or hope that advancements in medical science push the average life expectancy to 90.

MSNBC is already the top rated cable news network with African Americans. As the demographics of America change, MSNBC is poised to grow.

It isn’t going to happen today or tomorrow, but Fox News could be facing extinction if they don’t stop the demographic bleeding.

37 replies, 3543 views

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Arrow 37 replies Author Time Post
Reply Fox News Could Be Facing Extinction as 29% of Their Younger Viewers Drop Fox (Original post)
babylonsister Feb 2013 OP
Cali_Democrat Feb 2013 #1
Skittles Feb 2013 #3
dixiegrrrrl Feb 2013 #12
Blue4Texas Feb 2013 #30
Gemini Cat Feb 2013 #34
wickerwoman Feb 2013 #2
snagglepuss Feb 2013 #6
House of Roberts Feb 2013 #4
Raine1967 Feb 2013 #20
joeybee12 Feb 2013 #5
oldandhappy Feb 2013 #7
reformist2 Feb 2013 #8
DollarBillHines Feb 2013 #13
Flashmann Feb 2013 #9
Baitball Blogger Feb 2013 #10
Tarheel_Dem Feb 2013 #11
lpbk2713 Feb 2013 #14
another_liberal Feb 2013 #18
LVdem Feb 2013 #15
ashling Feb 2013 #16
AtheistCrusader Feb 2013 #17
derby378 Feb 2013 #19
Iliyah Feb 2013 #21
The Wizard Feb 2013 #22
Canuckistanian Feb 2013 #23
RKP5637 Feb 2013 #24
mehrrh Feb 2013 #25
pediatricmedic Feb 2013 #26
Notafraidtoo Feb 2013 #32
jeff47 Feb 2013 #36
LadyHawkAZ Feb 2013 #27
LTR Feb 2013 #28
HooptieWagon Feb 2013 #35
Webster Green Feb 2013 #29
Blue4Texas Feb 2013 #31
Raine Feb 2013 #33
Jamaal510 Feb 2013 #37

Response to babylonsister (Original post)

Wed Feb 27, 2013, 05:19 PM

1. Faux Newz is facing the same problem as the GOP in general

An old, white, racist shrinking base.

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Response to Cali_Democrat (Reply #1)

Wed Feb 27, 2013, 05:22 PM

3. CORRECT

excellent observation, Cali_Dem

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Response to Cali_Democrat (Reply #1)

Wed Feb 27, 2013, 06:29 PM

12. and the stupid GOP policies will ensure that old white supporters die off faster!

Good planning, NOT.

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Response to dixiegrrrrl (Reply #12)

Wed Feb 27, 2013, 09:07 PM

30. Constant adrenaline will kill them off too

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Response to dixiegrrrrl (Reply #12)

Wed Feb 27, 2013, 10:14 PM

34. It's amazing how short sighted they are.

That's the end result when they couple greed with stupidity.

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 05:22 PM

2. Fox has never been about the viewership.

It's a means of catapulting the propaganda, not of making money directly.

I always think of David Brock's book Blinded by the Right. He exposes the right wing media for what they actually are.

Just saying... I'm not holding my breathe for Fox's demise. As long as the law allows 1%ers to own their own networks and say whatever they like on them with no accountability of standards for truth or integrity, we'll have something like Fox around.

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Response to wickerwoman (Reply #2)

Wed Feb 27, 2013, 05:27 PM

6. Nail meet hammer.

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 05:25 PM

4. MSNBC deserves to move to the basic cable tier.

Then the ratings would improve even more. Not everyone can afford, or is interested in the 'digital tier', which limits the households that can tune there on a big news story. If that happened, CNN and Fox might lose even more viewers.

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Response to House of Roberts (Reply #4)

Wed Feb 27, 2013, 08:04 PM

20. Agreed. eom.

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 05:26 PM

5. Too bad it can't happen today or tomorrow...the sooner the better!

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 05:38 PM

7. I wish!

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 05:40 PM

8. 66?! OMG

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Response to reformist2 (Reply #8)

Wed Feb 27, 2013, 06:34 PM

13. That was my thought, as well.

I mean, that is Old Folks' Home demographic.

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 05:45 PM

9. Fox execs have to figure out some way to get non-senior citizens to watch

Of course it'll never occur to them to report actual FACTUAL news and deep six the opinions......

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 05:46 PM

10. Good news!

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 06:27 PM

11. K&R. Why watch Fox News? You can catch a complete rehash on MSNBC. Every show, with the.....

possible exception of Rachel Maddow, runs whole chunks of Fox News & Rush Limbaugh. Wouldn't the end come sooner if another major cable outlet would just ignore them? I've pretty much stopped watching MSNBC because of their obsession with Faux Nooz.

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 06:35 PM

14. As each day passes more people discover what a shameless farce Faux truly is.




They see Faux and "news" are polar opposites. And they discover
eventually that Faux is really the propaganda ministry of the GOP.


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Response to lpbk2713 (Reply #14)

Wed Feb 27, 2013, 08:01 PM

18. Not only . . .

Not only are they the, "Propaganda ministry of the GOP," they are also the propaganda ministry for filthy rich old bastards who would rather see millions of children and senior citizens without adequate food, housing and medical care than agree to pay marginally higher taxes on their billions of annual income.

If we were truly a nation which cared about justice and equality for all, we would long ago have put Rupert Murdoch on a plane back to Australia and thoroughly dismantled his horrid radio and television misinformation empire.

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 07:28 PM

15. Boy, that'd be a shame...

BWAAAAAHHHAAAAAAHHHHAAAAA

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 07:29 PM

16. Aww! That made me cry,

I laughed so hard.

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 07:58 PM

17. Inline...

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 08:02 PM

19. "I'm Charles Foster KANE!"

People stopped listening to that guy, too, at some point.

Rosebud.

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 08:05 PM

21. And what the GOPper Justices about to do

will mess them up more.

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 08:06 PM

22. They'll be on the air as long as the GOP

believes they're cost effective. They do a 24/7/365 Republican propaganda operation for relatively little money. They pay big money to a few and the rest are shit heel lackey drones.

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 08:08 PM

23. Once again, demographics prove deadly to RWNJs


And I couldn't be happier!

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 08:08 PM

24. Fox News, the DUH network! n/t

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 08:10 PM

25. Fox

The nation should be so lucky as to not have to deal with the liars and propagandists of Fox.

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 08:11 PM

26. Good laugh, silly article, demographic shift keeps fox on top for the next 30 years at least

It isn't about the color of your skin, it is about the age of the viewer. Guess which age group will be the largest for the next several decades. Guess which age group will have the most power and money to spend.

Another interesting trend is that people become more conservative as they age. Not true of everyone of course, but it is an interesting trend.

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Response to pediatricmedic (Reply #26)

Wed Feb 27, 2013, 09:19 PM

32. I think that is largely due to social issues

I Think that has more to do with people not changing then people becoming more Conservative, you would be considered very liberal 40 years ago by not thinking there is a problem in mix race marriage, But that same person who was a extreme liberal then is now a Conservative cause they never supported or even considered gay marriage.

They are still that 1973 liberal its just times have changed, i would argue some of you will be considered Conservative in the future even though you have the same liberal values of today.

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Response to pediatricmedic (Reply #26)

Wed Feb 27, 2013, 11:31 PM

36. When their average viewer is 96?

Somehow, I don't think a network can survive catering to that market.

Another interesting trend is that people become more conservative as they age.

This conventional wisdom has been shown to be false. Political views are fairly well cemented in the 20s.

People don't become more conservative. The country becomes more liberal. The exact same political position is liberal at 20, centrist at 35 and conservative at 65.

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 08:13 PM

27. HA HA!

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 08:22 PM

28. Their audience dying isn't even their biggest problem

More importantly is that ad agencies and buyers don't really like to depend on retirees. They aren't really considered a highly-prized audience. It's the same reason your local oldies radio station plays more 70s music than 60s or 50s music.

This will kill Fox Noise faster than mortality will.

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Response to LTR (Reply #28)

Wed Feb 27, 2013, 10:37 PM

35. Very true.

The elderly, by and large, aren't a high-spending demographic.

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 08:35 PM

29. Extinction would be perfect.

A step in the right direction for us.

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Response to Webster Green (Reply #29)

Wed Feb 27, 2013, 09:09 PM

31. Dinosaurs :)

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Response to babylonsister (Original post)

Wed Feb 27, 2013, 09:52 PM

33. I've noticed newer sponsors on MSNBC lately, shows they are getting MORE viewers that

are more desirable.

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Response to babylonsister (Original post)

Thu Feb 28, 2013, 12:55 AM

37. Looks like hiring a bunch of leggy blondes

for their viewers to masturbate to isn't enough.

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