Thu Feb 21, 2013, 10:53 PM
FarCenter (17,316 posts)
People Are Lining Up To Buy Horse Meat In France
On a frosty morning at Richard Lenoir market near Bastille, Palmira Munio, a retired seamstress and cleaner, was trying to keep warm at the back of a long queue at the horse butcher stand. "A nice horse steak, quickly seared on both sides, and served rare: delicious," she said.
Munio, 76, has bought horsemeat here twice a week for more than 20 years. But suddenly this week the queue seemed inordinately long. The reason? Proving once again the axiom that there is no such thing as bad publicity, the European scandal of rogue horsemeat in frozen lasagne has sparked a boom in sales of the flesh at France's traditional horse butchers.
The French industry body for horse butchers, Interbev Equins, estimates there has been rise of up to 15% in horsemeat sales since the scandal broke. With French customers now wary of ready-meals – frozen food sales are down 5% in France, and trade at organic stores has risen – shoppers have been flocking to traditional artisan butchers, particularly to get horse.
"No one is more trustworthy than a good horse butcher," said a retired secretary in her 60s, who had spent less than €5 on her "excellent value" weekly horsemeat purchase
Read more: http://www.businessinsider.com/people-are-lining-up-to-buy-horse-meat-in-france-2013-2
6 replies, 763 views
Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
People Are Lining Up To Buy Horse Meat In France (Original post)