HomeLatest ThreadsGreatest ThreadsForums & GroupsMy SubscriptionsMy Posts
DU Home » Latest Threads » Forums & Groups » Main » General Discussion (Forum) » Fox News Ravaged By Free ...

Mon Feb 18, 2013, 10:18 PM

Fox News Ravaged By Free Market As Viewers Flee, Primetime Ratings Dive To Pre-9/11 Lows

found on News Corpse



Continuing a downward spiral that began last September during the Democratic National Convention, Fox News primetime ratings, in the key 25-54 year old demographic, have declined to numbers they haven’t seen since August of 2001. These are numbers that revert Fox back to the George Bush, pre-9/11 era when Fox was struggling for attention.

9/11 was an integral part of the rise of Fox News. It was the catalyst that formed their America-first persona and thrust them into a role as cheerleaders rather than journalists.

These twelve year lows for their best known programs portend trouble for Fox as their audience tires of a schedule that hasn’t changed in more than a decade. Creaky old timers O’Reilly and Hannity have been in their time slots since the network launched in 1996. Worse yet for Fox, their slump is occurring at a time when MSNBC is soaring. For most of the time since last November’s election, MSNBC’s Rachel Maddow and Lawrence O’Donnell have been beating Bill O’Reilly and Sean Hannity in the demo. In addition to those victories, most of MSNBC’s programs are the top performers among 18-34 year olds, which means that they have a significant advantage with the next generation of television news consumers. MSNBC is also number one with African-American viewers, a status they have enjoyed for 36 consecutive months.

The graying Fox News is a phenomenon that is occurring with both their programs and their audience. While many of Fox’s shows held steady in total audience, they plunged in the younger demos. This was true across the board with primetime and all other dayparts, including their three hour morning block, Fox & Friends. Conversely, MSNBC’s audience was up in both the demo and total audience. The ratings story for MSNBC is no longer merely one of faster growth and higher percentage gains. They are now beating their Fox competition head-on in primetime and challenging them respectably in daytime.

For the most part it appears that MSNBC’s gains are coming from new, younger viewers. They certainly are not luring dissatisfied Fox viewers over to their channel. However, Fox now has to worry about a rebuilding CNN. Their new president Jeff Zucker is shaking up the roster with announcements of hirings and firings both in front of and behind the camera. Considering that the previous management at CNN was so inept and oblivious to the news marketplace, it is hard to believe that Zucker won’t produce some improvement. And with Fox viewers abandoning the network that has been lying to them so brazenly, CNN may start to look like a plausible alternative.

13 replies, 1674 views

Reply to this thread

Back to top Alert abuse

Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 13 replies Author Time Post
Reply Fox News Ravaged By Free Market As Viewers Flee, Primetime Ratings Dive To Pre-9/11 Lows (Original post)
trailmonkee Feb 2013 OP
Marie Marie Feb 2013 #1
Gman Feb 2013 #2
Ikonoklast Feb 2013 #3
colsohlibgal Feb 2013 #4
William769 Feb 2013 #5
lindysalsagal Feb 2013 #6
LineLineNew Reply .
trailmonkee Feb 2013 #7
lpbk2713 Feb 2013 #8
ZRT2209 Feb 2013 #9
mick063 Feb 2013 #10
KurtNYC Feb 2013 #11
Puzzledtraveller Feb 2013 #12
narnian60 Feb 2013 #13

Response to trailmonkee (Original post)

Mon Feb 18, 2013, 10:51 PM

1. It's going to get real interesting to watch what extreme tactics they take

to stop the bleeding. More lies? More Fear? Hire Rush to replace Hannity? Who knows but I am sure they they will desperately over-reach and hemorrhage even more sponsors and viewers. Should be fun to watch!

Reply to this post

Back to top Alert abuse Link here Permalink


Response to trailmonkee (Original post)

Mon Feb 18, 2013, 11:09 PM

2. They are also losing the teabagger crowd

who consider them MSM and liberal now. Read FR for details and nasty comments about Fox.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to trailmonkee (Original post)

Mon Feb 18, 2013, 11:57 PM

3. This is where many Fox viewers from two years ago can now be found....




Their viewer demographics spell doom for them.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to trailmonkee (Original post)

Mon Feb 18, 2013, 11:57 PM

4. People Wising Up?

Anyone still buying what they're selling is hard core dense - and even harder core are those who think Fox isn't right wing enough.

What Fox has been doing is not a lot different than what a little dark haired guy named Goebbels did for Adolf - propaganda and misinformation.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to trailmonkee (Original post)

Tue Feb 19, 2013, 12:06 AM

5. Good!

Reply to this post

Back to top Alert abuse Link here Permalink


Response to trailmonkee (Original post)

Tue Feb 19, 2013, 12:45 AM

6. Lots of people still watch Faux news:

1. Some who can hear it, but don't understand the big words.
2. Some who understand the big words, but can't remember what happened as soon as it's over.
3. Some who like buxom blondes .
4. Some who really believe the world is being taken over by outer-space aliens.
5. Some who can't figure out all those buttons on the remote control, and so never change the channel.
6. Some who are literally afraid of people who are not white like them.
7. Some who think Nazi's were socialists, so that makes Obama a Nazi.
8. Some who think we should kill anyone who isn't white, male (or, providing food and sex to a white male), straight, christian, and addicted to the NFL.
9. Some who think it's ok to live with your mother until she dies or goes to the nursing home.
10. Some who couldn't tell it was Gene Hackman in the white wig at the end of la cage au faux, and so don't get the point of the film, at all.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to lindysalsagal (Reply #6)

Tue Feb 19, 2013, 12:53 AM

7. .

Reply to this post

Back to top Alert abuse Link here Permalink


Response to trailmonkee (Original post)

Tue Feb 19, 2013, 01:05 AM

8. Sux to be the propaganda arm of the GOP





Yeah it does.



Reply to this post

Back to top Alert abuse Link here Permalink


Response to trailmonkee (Original post)

Tue Feb 19, 2013, 01:16 AM

9. old men like to watch Fox Newsbunnies in skin tight, low cut dresses

Reply to this post

Back to top Alert abuse Link here Permalink


Response to trailmonkee (Original post)

Tue Feb 19, 2013, 01:34 AM

10. We cannot let up

 

on discrediting Fox News.

This grotesque propaganda must be killed outright.


Think of them as Vampires. They will not die unless you drive a stake through the heart.


Embarrass all those that reference Fox. Force them to provide alternate references. Compare Fox to "The National Enquirer". Expose how Fox argued in court that it was their first ammendment right to blatantly lie to the public. Give people links to comedians that ridicule "Fox and Friends". Send links to "Chaos on Bullshit Mountain." Complain about public waiting rooms that display Fox News. Write sponsors that advertise with Fox.

Let's put our collective feet on the throat of Fox News. Discredit them at every step. Never pass on an opportunity.

This is what I do. This is one way I can make a positive difference for this nation.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to mick063 (Reply #10)

Tue Feb 19, 2013, 08:57 AM

11. Yes we can. If their regular RW viewers can stop watching then so can we.

When you repeat a lie, even to discredit it, you are repeating a lie and accepting an issue frame that favors their position. By obsessing about Fox News we, and Jon Stewart, keep it center stage.

Fox News is watched by less than 1% of the US population; we can let it die now.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to trailmonkee (Original post)

Tue Feb 19, 2013, 09:01 AM

12. I watch Fox for 1 hr, 7-8 because I like Shep Smith

I would follow him to another network so as to say I do not like Fox, I like Shep.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to trailmonkee (Original post)

Tue Feb 19, 2013, 03:02 PM

13. I would like to see

Bashir's and Rev Al's numbers, too.

Reply to this post

Back to top Alert abuse Link here Permalink

Reply to this thread