HomeLatest ThreadsGreatest ThreadsForums & GroupsMy SubscriptionsMy Posts
DU Home » Latest Threads » Forums & Groups » Main » General Discussion (Forum) » Taco Bell Calls Lorena Ga...

Mon Feb 18, 2013, 03:24 PM

Taco Bell Calls Lorena Garcia a 'Master Chef'



aco Bell uploaded a video to YouTube today that calls Lorena Garcia a "master chef." Now Lorena Garcia is the chef/owner of a single airport restaurant and a consultant for Taco Bell who helped the company rip off Chipotle's menu. But just because you were a contestant on Top Chef Masters, it doesn't make you a "master chef."

Anyway, the video is some wildly sad green/health-washing — Garcia goes to a cilantro farm in California to see where the company's cilantro is grown. "This is my biggest and most proudest moment in my relationship with Taco Bell, which is really showing to the world the truth what's happening from the inside out," says Garcia. "Not only from the decision that Taco Bell has made to partner up with me and making this menu, but from the positive impact that we're creating." Future positive impacts apparently include a "Chicken Caesar Burrito."

Writer Regina Schrambling recently asked, "Is there a more abused honorific than Chef?" But leave it to Taco Bell — maker of the "Doritos Locos Tacos Supreme" — to amp it up even further. The only logical end for this is just to call Lorena Garcia the "Doritos Tacos Master Chef Supreme." Here's video:


http://eater.com/archives/2012/10/04/taco-bell-calls-lorena-garcia-a-master-chef.php

40 replies, 5998 views

Reply to this thread

Back to top Alert abuse

Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 40 replies Author Time Post
Reply Taco Bell Calls Lorena Garcia a 'Master Chef' (Original post)
DainBramaged Feb 2013 OP
Duer 157099 Feb 2013 #1
Gorp Feb 2013 #31
WCGreen Feb 2013 #2
white_wolf Feb 2013 #24
WCGreen Feb 2013 #27
Demo_Chris Feb 2013 #39
onehandle Feb 2013 #3
zappaman Feb 2013 #4
ZRT2209 Feb 2013 #5
Earth_First Feb 2013 #6
GoneOffShore Feb 2013 #33
Earth_First Feb 2013 #36
Ikonoklast Feb 2013 #7
Motown_Johnny Feb 2013 #8
Arcanetrance Feb 2013 #12
riderinthestorm Feb 2013 #23
OKNancy Feb 2013 #13
DainBramaged Feb 2013 #17
BainsBane Feb 2013 #25
white_wolf Feb 2013 #26
obamanut2012 Feb 2013 #34
sir pball Feb 2013 #38
AverageJoe90 Feb 2013 #9
kentauros Feb 2013 #10
OKNancy Feb 2013 #11
DainBramaged Feb 2013 #15
redqueen Feb 2013 #18
BainsBane Feb 2013 #28
Incitatus Feb 2013 #30
BainsBane Feb 2013 #37
ProdigalJunkMail Feb 2013 #14
datasuspect Feb 2013 #16
Dirty Socialist Feb 2013 #19
BainsBane Feb 2013 #20
Floyd_Gondolli Feb 2013 #22
obamanut2012 Feb 2013 #35
pinboy3niner Feb 2013 #21
WinkyDink Feb 2013 #29
Raine Feb 2013 #32
DainBramaged Feb 2013 #40

Response to DainBramaged (Original post)

Mon Feb 18, 2013, 03:25 PM

1. Taco Bell knows what cilantro is???

That in itself is a revelation!

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Duer 157099 (Reply #1)

Mon Feb 18, 2013, 06:09 PM

31. Yes, but do they know where corriander comes from?

 

BWAAA HAAA HAAA HAAA!

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 03:29 PM

2. When I stopped drinking and staying out late...

my taste for taco bell somehow disappeared.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to WCGreen (Reply #2)

Mon Feb 18, 2013, 04:56 PM

24. Now that you mention it...

the only time I really want taco bell is when I'm drunk. Maybe that explains their fourth meal.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to white_wolf (Reply #24)

Mon Feb 18, 2013, 05:00 PM

27. You don't see a lot of people in their homes enjoying a taco bell meal with the family...

The whole idea is you gotta eat (to counter the beer n your stomach) and you might as well eat this crap because it comes in easy to munch form.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to WCGreen (Reply #27)

Mon Feb 18, 2013, 08:18 PM

39. I do, but I spend a lot of time peeking in windows...

 

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 03:38 PM

3. Peta has 'applauded' Taco Bell for its nearly beef-less beef (It's only 35% beef)

And are encouraging them to go full vegan, since they are most of the way there.

http://www.mnn.com/health/fitness-well-being/blogs/peta-applauds-taco-bells-almost-veg-meat-recipe

Taco Bell is actually one of the few fast food restaurants where vegetarians and vegans can get actual protein.



Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 03:40 PM

4. Taco Bell?

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 03:42 PM

5. "Doritos Tacos Master Chef Supreme." - lol

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 03:44 PM

6. Pandora runs an advertisement for Taco Bell featuring Garcia

I cringe every time I hear it.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Earth_First (Reply #6)

Mon Feb 18, 2013, 06:14 PM

33. One of the reasons I upgraded to Pandora One.

No cringing now.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to GoneOffShore (Reply #33)

Mon Feb 18, 2013, 06:24 PM

36. I'm close to pulling the subscription trigger myself...

However I think I'm opting for Spotify Premium.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 03:45 PM

7. Why does Taco Bell need a "master chef", let alone a regular chef? Do they sell food now?

When did this start?

Damn the things that happen when you don't pay attention.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 03:45 PM

8. They didn't say "Certified" Master Chef... not that you are wrong

but the term "Chef" is fairly ambiguous. Calling it an abused honorific is one way to look at it. I just think that most people don't understand that there is a certification process for the title.

I have a degree in Culinary Arts and have struggled for decades with people calling me a "Chef". I have been employed as a Chef, but it was just a job title. I do not have the CFA certification. The same is true for the majority of people I have worked with/under. If certified at all most are CWCs and I did work under a couple CECs. I took classes under some CMCs but that is pretty rare. I believe there are only about 60 in the country at this point.


In this context it is a matter of opinion. A bit of a stretch maybe but hardly anything that approaches false advertising.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Motown_Johnny (Reply #8)

Mon Feb 18, 2013, 04:27 PM

12. I know exactly what you mean I was a chef before getting the title officially.

I believe people use the term chef because most don't know the difference. I personally tried that taco bell burrito a couple weeks ago while on a road trip with friends. It's really not bad it's better than most of taco bells menu

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Arcanetrance (Reply #12)

Mon Feb 18, 2013, 04:56 PM

23. Taco Bell's bean burrito is the only fast food I buy. Its pretty good

How do you screw up re-fried beans, cheese and a tortilla?



A belated welcome to DU by the way!


Reply to this post

Back to top Alert abuse Link here Permalink


Response to Motown_Johnny (Reply #8)

Mon Feb 18, 2013, 04:29 PM

13. I checked out her bio

Garcia first embraced a love of food as a child, most bountifully at family gatherings while growing up in Caracas, Venezuela. She earned a law degree from Santa Maria University and immigrated to the U.S., She finished her associate degree and paralegal studies while learning English, but she soon realized her heart wasn’t in it. Garcia left the legal world behind her and enrolled at Johnson & Wales University, graduating with a degree in culinary arts. With a world of choices ahead, she set out on a tour of countries known for great cuisine. In Paris she took her first job as an apprentice at the Ritz-Carlton, subsequently working her way through Italy, Japan, Korea, Thailand and China. Returning to the U.S., she spent three years under acclaimed chef Pascal Oudin at the Grand Bay Hotel. She continued to hone her chops, and helped prepare a few, doing time at Jeffery Chodorow’s China Grill and Red Square.

Rest of it is here: http://www.cheflorenagarcia.com/page/biography

Reply to this post

Back to top Alert abuse Link here Permalink


Response to OKNancy (Reply #13)

Mon Feb 18, 2013, 04:36 PM

17. She blew ANY semblance of credibility associating herself with Taco Smell

I don't care if she was the chef school teacher for Olive Garden or not.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Reply #17)

Mon Feb 18, 2013, 04:58 PM

25. Top Chef is associated with Lean Cusine

and that includes Tom Colicchio and Eric Ripert. Are you asserting they aren't chefs?

Other chefs that appear on Top Chef: Thomas Keller, Wally Dufresne, David Chang,
and of course Lorena Garcia who made it to third place in Top Chef Masters.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Reply #17)

Mon Feb 18, 2013, 04:58 PM

26. I think she lost all credibility by working with Olive Garden.

Worst Italian food ever. There aren't any local Italian places near me, but even by chain standards it sucks. I much prefer Carrabal's.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to OKNancy (Reply #13)

Mon Feb 18, 2013, 06:20 PM

34. If she went to Johnson & Wales, she's a chef

She may be a bad one, or may not be, and she's a sell-out, but she's a chef.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Motown_Johnny (Reply #8)

Mon Feb 18, 2013, 07:23 PM

38. CMC != "Chef"

You can call yourself "chef" once you're >sous, or at least that's what they taught us at The French Culinary Institute, but yeah, "Master Chef" is generally reserved for CMCs which Lorena sure isn't.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 03:53 PM

9. I dunno about "green washing".....

But yeah, this whole thing is obviously not quite what it was cracked up to be. Now, granted, I've had a couple items from the Cantina menu, and they're decent, but you're liable to get better stuff at Chipotle or even Del Taco, IMO.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 03:53 PM

10. She'll next be seen as the Master of Ceremonies

for the (insert corporate sell-out city) "Doritos Tacos Master Chef Supreme Bowl"

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 04:27 PM

11. I loved her on Top Chef Masters

I enjoyed her... but it's always fun to tear down people isn't it?

Reply to this post

Back to top Alert abuse Link here Permalink


Response to OKNancy (Reply #11)

Mon Feb 18, 2013, 04:31 PM

15. Such is life........

Reply to this post

Back to top Alert abuse Link here Permalink


Response to OKNancy (Reply #11)

Mon Feb 18, 2013, 04:42 PM

18. It's an ad campaign for a fast food chain.

I'm having trouble understanding how this shit is supposed to be at all meaningful. To anyone.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to redqueen (Reply #18)

Mon Feb 18, 2013, 05:02 PM

28. I just find it odd

that of all the people who endorse products, the one that raises scorn is a Latina woman.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to BainsBane (Reply #28)

Mon Feb 18, 2013, 06:07 PM

30. It has nothing to do with that.

It's the humor of Taco Bell associating itself with a "master chef" when their food is shit, trying to create the perception that they serve decent food.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Incitatus (Reply #30)

Mon Feb 18, 2013, 07:12 PM

37. yet the posts are about skewering Garcia

more than Taco Bell.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 04:31 PM

14. anything with cilantro i actively avoid...

just cannot stand the flavor. other than that, i am sure she is a fine chef but taco bell cuisine is hardly worthy of a 'chef'...

sP

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 04:31 PM

16. yo quiero taco bell

 

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 04:44 PM

19. I'm Sorry, but

I don't get the runs for the border. :p

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 04:46 PM

20. She was on Top Chef Masters

and got quite far. I have little doubt she could out cook anyone here.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to BainsBane (Reply #20)

Mon Feb 18, 2013, 04:49 PM

22. That's sort of what I was thinking

 

Reply to this post

Back to top Alert abuse Link here Permalink


Response to BainsBane (Reply #20)

Mon Feb 18, 2013, 06:21 PM

35. +1

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 04:46 PM

21. This is too complicated for me to figure out today...

Ask me tamale.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 05:52 PM

29. She's a chef. Time to get off el caballo alto.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 06:13 PM

32. Well she was on Top Chef Masters and is a chef. All those on Chopped are called chef and that show

is lesser than Top Chef Masters. Geesh Taco Bell tries to improve the menu and all they get is flack. I guess no one should ever try to change or improve anything.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DainBramaged (Original post)

Mon Feb 18, 2013, 10:27 PM

40. For those of you wringing your hands over this, Taco Bell is owned by YUM brands

Yum! operates or licenses Taco Bell, KFC, Pizza Hut, and WingStreet restaurants worldwide.


Let that roll off your pursed lips for a minute


Taco Bell, KFC and Pizza Hut


glorious bastions of the culinary arts.


Not.


If you think you're offended because I think this is a bogus campaign by a shitty company trying to make itself whole by using a 'chef' to promote it's fat-inducing swill, I am so so sorry you don't appreciate the irony of this advertising campaign. Maybe you think the 'chefs' at Olive Garden really go to a chef's school in Italy too.


Please enjoy another round of unhealthy crap on me. And have a nice day.

Reply to this post

Back to top Alert abuse Link here Permalink

Reply to this thread