Sat Feb 16, 2013, 10:53 AM
tpsbmam (3,927 posts)
Ann Coulter Has Hundreds Of User-Tracking Devices On Her Website Right Now
Visitors to conservative pundit Ann Coulter's web site should prepare to be aggressively tracked by advertisers, according to a spreadsheet listing the cookies and tracking pixels on her site, which was sent to us by an advertising industry source.
This source requested anonymity and noted that a "reasonable" number of these tracking devices on a mainstream media website is about 10-15. The source reported:
Upon visiting, I have seldom seen as many pixels firing and cookies being set as I did on this site, and some of the names of these pieces of code reveal a little bit about what is going on - "Republican Party Mobilization". It looks like the visitors to her site are being sold out six ways from Sunday, and retargeted, shared, and whatever all over the web so that conservatives can be found and remarketed to ceaselessly. All kinds of swapping of unique user IDs etc. over 57 companies and hundreds of calls.
For comparison, RachelMaddow.com (the site of the liberal MSNBC host) had zero cookies. The New York Times has 10 and Business Insider has 12, on the day our source looked at all four sites.
To be fair to Coulter, her site is doing nothing wrong. There's nothing sinister about offering your inventory to every available network. But it suggests her inventory isn't managed well — everyone is welcome to buy on it, regardless of how low quality the clients or the bids are. (Two current clients are weight loss companies, for instance.) There tends to be an inverse relationship between the quality of a site's audience and the number of pixels and cookies firing from it. Publishers whose content is highly desired limit the number of buyers to only the most high-quality bidders.
Read more: http://www.businessinsider.com/ann-coulters-cookies-and-pixels-2013-2#ixzz2L4sWwUsG
7 replies, 962 views
Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Ann Coulter Has Hundreds Of User-Tracking Devices On Her Website Right Now (Original post)
|Wounded Bear||Feb 2013||#7|
Response to tpsbmam (Original post)
Sat Feb 16, 2013, 11:40 AM
brewens (3,537 posts)
6. Keeping it classy Ann! LOL Of course taking money, any money from anyone, and sticking it to her
fans is no surprise. Maybe she really doesn't care about anything but the money. I wouldn't be surprised to have a live mic moment reveal that she thinks her fans are exactly what they are, a bunch of freakin' tools!