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Wed Feb 13, 2013, 02:01 PM

You and your terrifying orange juice, Mark Morford

Confession! I do not drink much orange juice. I do not ever buy those giant, brightly colored cartoon jugs that look like caricatures of life, those carefully molded plastic things covered in scripty fonts and clip-art trees and pretty, hyper-saturated oranges made to look as if your own exploited Mexican laborer picked them five minutes ago and squeezed them into a drinking glass just for you, and then died.

I imagine if I lived in a different part of the country, had a few unruly kids and cared only for the price/convenience matrix most of the country lives by, I would, like millions of Americans, buy giant tubs of “All Natural” and “Grove Made” and “Sunshine-Licked” and whatever else the misleading label claimed, thinking it fine, good enough, hey the kids like it and who has the time to worry about juice?

I most certainly would not know that something like Simply Orange, which sounds so chaste and humble, is actually a creepy, Frankenstein-ian creation of the Coca-Cola corporation, and the manufacture of Simply Orange is one of the most ginormous, technologically advanced, hyperindustrial processes you can imagine, and that this anything-but-simple process is sort of terrifying and miraculous and sad, all at once. Thanks, BusinessWeek, for enlightening/depressing me all over again. You rock.

This much we know: Few humans on earth fully grasp the scale and scope of America’s dystopian industrial food production systems anymore, much less how those mega-systems are swallowing small, family-owned operations and are bleeding over to the rest of the world and changing not only what and how we eat, but how we think about food – or rather, don’t think about food, as the manufacturers and government bodies surely prefer.

The rest: http://blog.sfgate.com/morford/2013/02/12/you-and-your-terrifying-orange-juice/

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Reply You and your terrifying orange juice, Mark Morford (Original post)
madokie Feb 2013 OP
klook Feb 2013 #1
CaliforniaPeggy Feb 2013 #5
SalviaBlue Feb 2013 #2
malaise Feb 2013 #3
Floyd_Gondolli Feb 2013 #4
Uncle Joe Feb 2013 #6

Response to madokie (Original post)

Wed Feb 13, 2013, 02:14 PM

1. I switched to Uncle Matt's

http://unclematts.com/



It's tasty, organic, and produced by a family-owned business.

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Response to klook (Reply #1)

Wed Feb 13, 2013, 03:03 PM

5. Thanks for the link!

There are stores near me that carry the juice.

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Response to madokie (Original post)

Wed Feb 13, 2013, 02:55 PM

2. Wow.

Mark Morford NAILED it.

"Let’s put it this way: If you don’t think America’s dumber-than-thou fetish for apocalypse porn, zombie doom, hysterical health scares, trash TV, junk food, gun mania, sex scandals, vacuous celebrities, ultraviolence, factory foods and hormone-blasted meat is all tied together in a lethal, self-perpetuating mushball of low-vibrating energy that feeds into and off of itself, you aren’t paying enough attention."

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Response to madokie (Original post)

Wed Feb 13, 2013, 02:59 PM

3. Some years ago they exposed some orange juice brands that were actualy made

in laboratories.
I never buy supermarket orange juice.
We get 100% pure without preservatives twice a week.

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Response to madokie (Original post)

Wed Feb 13, 2013, 03:01 PM

4. Orange juice gives me heartburn

 

So I guess I'm safe as far as OJ goes. I don't eat bacon much for the same reason. It absolutely tears me up.

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Response to madokie (Original post)

Wed Feb 13, 2013, 03:09 PM

6. "Simply Orange" is an improvement

over the previous name of "Soylent Green;" and don't even ask what makes up the pulp in that stuff!

Thanks for the thread, madokie.

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