GOP embraces cosmetic makeover, tweaking tone not principles
After their electoral drubbing last November — their second straight in a presidential contest — Republicans have faced a choice. Do they change their policies or their tone?
For now, many top Republicans in Washington seem to have opted for the latter, deciding that a more articulate re-statement of the party's long-held principles will suffice in their effort to attract new voters to the GOP.
"I wouldn't say shift in policy," pollster Jim McLaughlin said of his advice for fellow Republicans. "Republicans have to make adjustments there, but they have to stick to their principles."