HomeLatest ThreadsGreatest ThreadsForums & GroupsMy SubscriptionsMy Posts
DU Home » Latest Threads » Forums & Groups » Main » General Discussion (Forum) » Thought-Provoking New HSB...
Introducing Discussionist: A new forum by the creators of DU

Tue Feb 5, 2013, 12:00 PM

Thought-Provoking New HSBC Ad Campaign Going Viral

From http://alternativebanking.nycga.net/2013/02/05/proposal-for-a-new-hsbc-ad-campaign/

(it's mine, no copyright issue)

If you've been in an airport or subway station the last ten years, you'll probably recall the ad campaign from HSBC, with its message that golly gee, we are all individuals from different cultures and everyone's got a different view of things, so let's not be judgmental.

Here are two samples:



Of course, in its recent $2 billion settlement with the Department of Justice -- a sum that represents six weeks of its 2011 profits -- HSBC admitted to laundering money for the Mexican and Colombian drug cartels and for terrorist organizations. So it's no wonder they take a liberal approach to "values."

Terrorism and the drug trade.

In Pakistan and Yemen, the US president dispatches drones to blow up presumed terrorists, and their families, and their neighbors. In the drug-exporting nations, low-level smugglers and their random acquaintances are being murdered by military death squads. In the US, executives at charities accused of helping to finance terrorism have received multiple life sentences.

At the bank of terror and drug money laundering, HSBC, no one is worrying about drones overhead, or even an indictment on their admitted crimes. The government is afraid to punish them because of the possible impact on the markets, and the domino effect among other big banks, some of whom are doubtless involved in the same business. They are too big to fail. (Also, let's admit it, they're white people, more or less. And British.) Although the DOJ settlement establishes that these crimes were committed for many years, no one at HSBC is supposed to face any criminal charges. No one is being fired. No bonuses or salaries are being cut, although a few bonuses have been deferred. Deferred!



In that spirit, here's a draft for a new HSBC ad campaign. Let's not be judgmental!



Feel free to pass it on. Make your own version. HSBC is very proud of their "thought provoking" ad campaigns, and yet their US profile is relatively low. Let's give them a viral push. Let's make sure everyone knows who they are.

8 replies, 1685 views

Reply to this thread

Back to top Alert abuse

Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 8 replies Author Time Post
Reply Thought-Provoking New HSBC Ad Campaign Going Viral (Original post)
JackRiddler Feb 2013 OP
Angry Dragon Feb 2013 #1
RoccoR5955 Feb 2013 #2
JackRiddler Feb 2013 #6
prairierose Feb 2013 #3
JackRiddler Feb 2013 #5
Orrex Feb 2013 #4
JackRiddler Feb 2013 #7
JackRiddler Feb 2013 #8

Response to JackRiddler (Original post)

Tue Feb 5, 2013, 12:24 PM

1. They belong in prison

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Angry Dragon (Reply #1)

Tue Feb 5, 2013, 12:43 PM

2. All the bankers belong in prison

at least from the bigger banks!

Reply to this post

Back to top Alert abuse Link here Permalink


Response to RoccoR5955 (Reply #2)

Tue Feb 5, 2013, 01:55 PM

6. Yes, this isn't only about HSBC but about "too big to jail."

Reply to this post

Back to top Alert abuse Link here Permalink


Response to JackRiddler (Original post)

Tue Feb 5, 2013, 12:50 PM

3. Someone needs to put a facebook link in the ad...

if I could click on it right now ans post it to facebook, I would. I think that it is a very good ad with a powerful, succinct message.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to prairierose (Reply #3)

Tue Feb 5, 2013, 01:46 PM

5. We're working on general promotion for an event on February 14th...

Valentine's Day card to the big banks. New York City.

http://www.nycga.net/events/valentines-day-message-to-megabanks-time-to-break-up/

This will kick off a series of events intended to expose HSBC as the bank of drugs and terror, and make some motion toward breaking up the big banks generally.

More details soon.

Facebook and such will be included.

I think there's a like button at the blog, however.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to JackRiddler (Original post)

Tue Feb 5, 2013, 12:54 PM

4. I incurred larger fees on my $1,500 default than HSBC incurred for laundering billion$

Proportionately, at least. And the transactions for which I was punished were all legal.

I wish I were too big to fail or jail.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to JackRiddler (Original post)

Tue Feb 5, 2013, 03:53 PM

7. I did another one! And inspired two more!

Honored! Beautiful to see!

I did another one:


http://alternativebanking.nycga.net/2013/02/05/one-more-hsbc-ad-for-today-suckers/

And inspired two more:



Reply to this post

Back to top Alert abuse Link here Permalink


Response to JackRiddler (Reply #7)

Wed Feb 6, 2013, 06:52 PM

8. next day bump

Reply to this post

Back to top Alert abuse Link here Permalink

Reply to this thread