Mon Feb 4, 2013, 07:29 PM

Dodge ad to benefit Future Farmers of America

Last edited Mon Feb 4, 2013, 07:29 PM USA/ET - Edit history (1)

http://www.agri-pulse.com/Farmers-score-big-in-Super-Bowl-advertising-campaign-02042013.asp

<<<New Orleans, LA. Feb. 4, 2013 - In a Super Bowl commercial lasting two minutes, the Ram truck brand and their affiliated partners offered an inspiring tribute to American farmers and ranchers and promises to increase donations to the National FFA Organization.

Social media lit up after the ad was played, with hundreds of posts on both Facebook and Twitter noting appreciation for a company willing to highlight the important role that farmers and ranchers play in feeding consumers in the U.S. and around the globe.

For every view, download or share of the two-minute “So God Made a Farmer” spot located on the brand’s website, Ram will make a donation to the National FFA Organization with the intent of generating $1 million.<<

________________________________________________________________________

Sorry, but I can't join the pile-on about this ad. It was beautifully done. The kids who are in FFA deserve every dime that is raised from this commercial. By the way, "So God Made A Farmer" was delivered by Paul Harvey at a FFA convention in 1978.

6 replies, 427 views

Thread info Bookmark this thread Trash this thread

Reply to this thread

Always highlight: 10 newest replies | Replies posted after I mark a forum

Replies to this discussion thread

6 replies	Author	Time	Post
Dodge ad to benefit Future Farmers of America (Original post)	AngryOldDem	Feb 2013	OP
Yeah, I was at the bottom of one of those piles. I thought it was lovely.	nolabear	Feb 2013	#1
The product wasn't the focus of the message.	AngryOldDem	Feb 2013	#4
I owe my sanity as a child in part to farming relatives.	nolabear	Feb 2013	#5
Today farmers are corporate managers.	upaloopa	Feb 2013	#2
That depends.	Lugnut	Feb 2013	#6
there was an eerie silence at the bar where i was watching the game..	frylock	Feb 2013	#3

Response to AngryOldDem (Original post)

Mon Feb 4, 2013, 07:32 PM

nolabear (15,017 posts)

1. Yeah, I was at the bottom of one of those piles. I thought it was lovely.

I don't see a problem with making an appealing ad and aiming it at an audience who will respond and buy your product. The Audi ad was aimed at young men who want to be studly, the GoDaddy at nerds who want to get the girl, the Budweiser ad at people who...well, I don't think those help sales all that much but they do enhance the reputation of the company.

It SO easy to stand outside of everything and throw stones.

Reply to this post

Response to nolabear (Reply #1)

Mon Feb 4, 2013, 07:44 PM

AngryOldDem (8,824 posts)

4. The product wasn't the focus of the message.

And I've given up trying to decipher the thought processes here at times.

The family farm may be a dying breed -- all the more reason to honor it, IMO. If it made people stop, and maybe think about what farming entails, for just one minute, it was a success.

Reply to this post

Response to AngryOldDem (Reply #4)

Mon Feb 4, 2013, 08:27 PM

nolabear (15,017 posts)

5. I owe my sanity as a child in part to farming relatives.

They were down to earth in all the ways my world was just nuts. Work was hard, kids were trusted, and I had more freedom there than anywhere on earth. I will always be grateful.

Reply to this post

Response to AngryOldDem (Original post)

Mon Feb 4, 2013, 07:36 PM

upaloopa (2,145 posts)

2. Today farmers are corporate managers.

Last edited Mon Feb 4, 2013, 07:39 PM USA/ET - Edit history (3)

I live in the a state that produces much of the vegetables consumed in this country and you couldn't find Paul Harvey's kind of farmer anywhere around.
The ones who do all the work today are farm laborers who can't afford a Dodge truck on what they are paid.
That ad is an American fantasy.

Reply to this post

Response to upaloopa (Reply #2)

Tue Feb 5, 2013, 01:58 AM

Lugnut (8,763 posts)

6. That depends.

All the farmers in my area are family farmers. They are the same kind of farmers who were heralded in the Dodge commercial. Their kids belong to 4-H and are actively doing chores that farm kids normally do.

Reply to this post

Response to AngryOldDem (Original post)

Mon Feb 4, 2013, 07:36 PM

frylock (19,382 posts)

3. there was an eerie silence at the bar where i was watching the game..

when this ad played. it had everyone's attention.

Reply to this post

General Discussion (Forum)