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Mon Feb 4, 2013, 07:29 PM

Dodge ad to benefit Future Farmers of America

http://www.agri-pulse.com/Farmers-score-big-in-Super-Bowl-advertising-campaign-02042013.asp

<<<New Orleans, LA. Feb. 4, 2013 - In a Super Bowl commercial lasting two minutes, the Ram truck brand and their affiliated partners offered an inspiring tribute to American farmers and ranchers and promises to increase donations to the National FFA Organization.

Social media lit up after the ad was played, with hundreds of posts on both Facebook and Twitter noting appreciation for a company willing to highlight the important role that farmers and ranchers play in feeding consumers in the U.S. and around the globe.

For every view, download or share of the two-minute “So God Made a Farmer” spot located on the brand’s website, Ram will make a donation to the National FFA Organization with the intent of generating $1 million.<<


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Sorry, but I can't join the pile-on about this ad. It was beautifully done. The kids who are in FFA deserve every dime that is raised from this commercial. By the way, "So God Made A Farmer" was delivered by Paul Harvey at a FFA convention in 1978.




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Reply Dodge ad to benefit Future Farmers of America (Original post)
AngryOldDem Feb 2013 OP
nolabear Feb 2013 #1
AngryOldDem Feb 2013 #4
nolabear Feb 2013 #5
upaloopa Feb 2013 #2
Lugnut Feb 2013 #6
frylock Feb 2013 #3

Response to AngryOldDem (Original post)

Mon Feb 4, 2013, 07:32 PM

1. Yeah, I was at the bottom of one of those piles. I thought it was lovely.

I don't see a problem with making an appealing ad and aiming it at an audience who will respond and buy your product. The Audi ad was aimed at young men who want to be studly, the GoDaddy at nerds who want to get the girl, the Budweiser ad at people who...well, I don't think those help sales all that much but they do enhance the reputation of the company.

It SO easy to stand outside of everything and throw stones.

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Response to nolabear (Reply #1)

Mon Feb 4, 2013, 07:44 PM

4. The product wasn't the focus of the message.

And I've given up trying to decipher the thought processes here at times.

The family farm may be a dying breed -- all the more reason to honor it, IMO. If it made people stop, and maybe think about what farming entails, for just one minute, it was a success.

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Response to AngryOldDem (Reply #4)

Mon Feb 4, 2013, 08:27 PM

5. I owe my sanity as a child in part to farming relatives.

They were down to earth in all the ways my world was just nuts. Work was hard, kids were trusted, and I had more freedom there than anywhere on earth. I will always be grateful.

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Response to AngryOldDem (Original post)

Mon Feb 4, 2013, 07:36 PM

2. Today farmers are corporate managers.

I live in the a state that produces much of the vegetables consumed in this country and you couldn't find Paul Harvey's kind of farmer anywhere around.
The ones who do all the work today are farm laborers who can't afford a Dodge truck on what they are paid.
That ad is an American fantasy.

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Response to upaloopa (Reply #2)

Tue Feb 5, 2013, 01:58 AM

6. That depends.

All the farmers in my area are family farmers. They are the same kind of farmers who were heralded in the Dodge commercial. Their kids belong to 4-H and are actively doing chores that farm kids normally do.

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Response to AngryOldDem (Original post)

Mon Feb 4, 2013, 07:36 PM

3. there was an eerie silence at the bar where i was watching the game..

when this ad played. it had everyone's attention.

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