USAA sues car dealer over name

[TexasTowelie]

San Antonio's USAA has sued a California auto dealer, alleging it has infringed on the financial services company's trademark by using the initials USAA in two business names.

Simultaneously with USAA filing suit on Tuesday, a Bexar County District Court judge issued a temporary restraining order that bars USAA Auto Group and USAA Remarketing LLC of Oceanside, Calif., from using USAA either in their business names or on the Internet.

A court hearing on the dispute is scheduled for Feb. 12.

USAA helps its members find, finance and insure vehicles, company spokesman Roger Wildermuth said in an email.

More at http://www.mysanantonio.com/business/article/USAA-sues-car-dealer-over-name-4244361.php .

[JustAnotherGen]

1. I think that's good

It could cause confusion - and their car finding service is awesome! And - I'm a member - I don't want anything hurting my dividend each year . . . it amounts to a months auto and renters insurance.

[OKNancy]

2. the one good thing to come out of Vietnam...

I was able to get USAA insurance.

[oldhippie]

3. Yep. I've had a policy with them continuously ....

..... for 43 years! They do all my insurance, investments, and IRAs.

[JustAnotherGen]

5. I got mine in Korea

About 13 years before I was born.

[LeftInTX]

4. USAA stands for United Services Automobile Association

So yeah, having an auto dealership/auto financing co. with the same acronym is confusing.