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Mon Feb 4, 2013, 12:30 AM

That Clydesdale ad was so touching that I decided to

become an alcoholic.

Nothing says sincere and lasting love like Budweiser. It brings out what is best in people... and horses, apparently.

I do not think that alcohol should be illegal. By no means. I have strong views on civil liberties and think that a wide range of drugs with horrific downsides in human misery should be legal, including Budweiser.

But what is it with treating alcohol like it is a patriotic American fucking Tradition that brings families together and brings out the best in us all?

The annual national Budweiser "awwwww..." is, to me, about as cute as would be Smith & Wesson running superbowl ads about how every day is Christmas when the gun wagon comes to town.

As of few years ago, I know that the average murderer and the average murder victim were both legally drunk. Don't know if that has changed... but I do know that the state with the highest murder rate relative to its gun rate per capita is Louisiana, where the biggest city sells hard liquor on the street around the clock.

Oh... and that city also happens to have unbelievable rape per capita stats.

It just strikes me as odd that we talk about gun deaths and rape all day without noticing that alcohol is a major factor in both.

I assume this is because everyone knows that prohibition was famously bad public policy, and that many think that if something is bad it should be illegal (a crazy authoritarian view, IMO, but kind of the norm) and since outlawing alcohol is bad public policy then alcohol must not be so bad.

But the world is more complex than that.

Alcohol should, of course, remain legal.

And if anyone doesn't know that alcohol is a major, or in some cases the major, cause of an incredible swath of social ills then they have never looked into real American society much.


One can oppose prohibition while still recognizing that cute ads about how alcohol makes people trustworthy, reliable, kind, wholesome, attractive, loving and grown up are like ads for the dazzling smile one gets from crystal meth.

It's ironic, and in a sick way.


Disclaimer: The majority of Budweisers drinkers do not, after imbibing, crash their car into people, lose their job, beat their spouse, abuse their children, embezzle, frequent street-walkers, get into brawls, shoot people they feel have wronged them or rape their date. But an amazing number of the people who do those things happen to be drinking. And most gun owners don't shoot up a school... but that very true fact doesn't make me think that guns are benign or make the world safer. Human autonomy has a substantial downside... a fact which does not, in itself, justify authoritarianism. The cognitive dissonance that may arise from that is our birth-right. Liberty produces anxiety.

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Reply That Clydesdale ad was so touching that I decided to (Original post)
cthulu2016 Feb 2013 OP
MADem Feb 2013 #1
cthulu2016 Feb 2013 #3
MADem Feb 2013 #6
cynatnite Feb 2013 #2
cthulu2016 Feb 2013 #4
cynatnite Feb 2013 #5
longship Feb 2013 #7

Response to cthulu2016 (Original post)

Mon Feb 4, 2013, 12:40 AM

1. Well...I don't quite share your logical journey, there, sorry.

But then, if I drink a beer, I will drink "a" beer. To me, it's like drinking a loaf of bread. Very filling. I can't relate to people who buy a six or 12 pack and sit down and polish the whole mess off. That's just too much brew.

It was a cute ad. It wasn't designed to make you drink beer, it was designed to make you CHOOSE BUDWEISER if you happened to be a person who liked to drink beer.

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Response to MADem (Reply #1)

Mon Feb 4, 2013, 12:49 AM

3. Didn't mean to call you out

It is a cute ad. I agree.

But if an equally cute ad was for guns we would freak... and fewer gun owners shoot people than Budweiser drinkers drive drunk.

When a product is associated with constant tragedy, day after day, yet remains as cute as we (as a nation) consider alcohol it speaks to some powerful advertising and myth-making and political clout.

It wasn't so long ago that we had cigarette ads about how it was a healthy habit that made you strong and attractive.

Today we view those ads with a kind of horrified irony.


I support legalizing all drugs, or darn close to all, but I recognize that social ills are attached to them and would be shocked to see them sold as the bonds that keep family together, or whatever.

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Response to cthulu2016 (Reply #3)

Mon Feb 4, 2013, 01:00 AM

6. Social ills are attached to drugs and alcohol when people misuse them.

I grew up in a cultural atmosphere where that didn't happen...where the "norm" was to not drink too much or too often. To stray from the paradigm didn't make one cool, it made one an embarrassment, an asshole.

If you are raised in a "lager lout" or "booze hound" atmosphere, you will take that to be acceptable and desirable. You will be rewarded with backslapping and cheers when you get shitfaced and stupid, and you will find it good.

Children learn what they live.

The social ills come from the social lessons that are taught from a very young age. Monkey see, monkey do....and the same goes for kids and their parents and extended families.

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Response to cthulu2016 (Original post)

Mon Feb 4, 2013, 12:47 AM

2. Nothing says how much you love your horse like selling him to a beer company...

That's what I got out of it.

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Response to cynatnite (Reply #2)

Mon Feb 4, 2013, 12:49 AM

4. Better than a glue company

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Response to cthulu2016 (Reply #4)

Mon Feb 4, 2013, 12:52 AM

5. ...

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Response to cthulu2016 (Original post)

Mon Feb 4, 2013, 01:20 AM

7. First, rice beer isn't real beer.

Second, no matter how many people in the US think rice beer is good, when the advertisements for a national championship sports event become more important than the actual sports event, we're done!

US football is nothing more than a sleazy excuse to promote shitty rice beer. For Christ sakes! There are more commercials than there is play. Why? Because a fucking play lasts at most a minute or so (often less), and what follows is a few minutes, often with yet another commercial.

That's why people who watch the championship match of US football often talk more about the advertisements for the game than the actual game.

I rest my case.

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