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Mon Feb 4, 2013, 12:06 AM

$3.8 million for 30 seconds.

That's what the superbowl commercials just cost.

I'm gobsmacked. How much of a product do you have to sell to make that affordable?

Honestly, I saw no ads that made me more inclined to purchase anything tonight. Even if I found the ad entertaining.

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Response to Lone_Star_Dem (Original post)

Mon Feb 4, 2013, 12:14 AM

1. Samsung spent over 20 million on theirs.

Long format with three stars. Apple spent zero because they don't have to.

Samsung spends a hundred times what Apple spends on advertising and makes less than a twelfth of the profit.

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Response to onehandle (Reply #1)

Mon Feb 4, 2013, 12:19 AM

2. So true.

This is OLD data but look at the shares of Mobile profit by OS/Brand.

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Response to onehandle (Reply #1)

Mon Feb 4, 2013, 12:27 AM

4. I've read Samsung spends 400% more on their advertising than Apple before.

I don't know if that figure is accurate, or not.





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Response to Lone_Star_Dem (Original post)

Mon Feb 4, 2013, 12:19 AM

3. that advertising actually works on most people is what's really frightening.

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Response to NRaleighLiberal (Reply #3)

Mon Feb 4, 2013, 12:32 AM

5. I guess I'm in the hard sell category?

I have seen marketing before that made me stop and say, "well done." Yet I can't recall ever changing my buying habits due to a superbowl commercial. They usually feel more like they're already targeting the same demographic they already own. Which may be more an issue in my wiring than their advertisements.

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Response to Lone_Star_Dem (Reply #5)

Mon Feb 4, 2013, 12:34 AM

6. same here, but it seems we are in the minority. They spend a fortune on it because it works.

How else does one of the worst beers become the best seller?

And there's the real rub - most of what are in ads are just plain lies or distortion. Yet most people believe it.

Just scary.

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Response to NRaleighLiberal (Reply #6)

Mon Feb 4, 2013, 12:44 AM

8. You make good points. If it didn't work why else would Budweiser so popular?

And if weren't working why would they spend such outrageous amounts of money for a superbowl slot? I supposes it actually is in part about reinforcing their current market. Just because you already hooked them, doesn't mean they may not wander off after then next shiny object. Especially if that wishy-washy type is one of your core purchasers. You'd have to constantly reinforce your brand in their brains to keep their attention from wandering.

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Response to Lone_Star_Dem (Original post)

Mon Feb 4, 2013, 12:38 AM

7. I'll be honest.....I started to crave Doritos

Heck if I lived closer to town, I may have gone to get some at halftime.

Some of the advertisers get alot of free play for their ads. I saw news stories about Go Daddy and Budweiser ahead of time....so they get some bang for their buck.

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Response to wercal (Reply #7)

Mon Feb 4, 2013, 12:50 AM

9. Yeah, but how many bags would they have to sell to turn $3.8 million in profit?

That's a lot of corn chips!

I'm beginning to realize a large part of such high profile ads are to maintain their dominance in their markets. Not as many people are brand loyal anymore. As such these advertisers may be onto something in reminding consumers they're out there in such a widely viewed event.

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Response to Lone_Star_Dem (Reply #9)

Mon Feb 4, 2013, 01:09 AM

12. Doritos was definitely a reminder ad

While the soda machine ad was trying to hook new customers. Advertisers get alot of eyeballs looking at the ads, with a hundred million viewers.....and I'm sure the rate is based on these eyeballs. And then there's the 'watercooler discussions' on Monday. It seems to work out for then. Btw, as to the question on chips sales, if they make fifty cents profit per bag, thats 7.6 million bags....or around one person out of forty in this country making an otherwise non-existent chip purchase. I can see that happening. And Doritos also had web contests to design the commercials.....which was advertising in its own way.

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Response to Lone_Star_Dem (Original post)

Mon Feb 4, 2013, 12:52 AM

10. what i saw...

a couple of soda companies trying to push their product on us when we KNOW it's poison. even soda stream had to get in the mix.

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Response to shanti (Reply #10)

Mon Feb 4, 2013, 01:00 AM

11. I wonder if cigarette ads had a huge spike when people realized they were unhealthy?

There was a period of time between when the public began realizing they really were killers, and when they couldn't advertise on television anymore. I wonder if they doubled down trying to catch as many people as possible before they were banned?

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Response to Lone_Star_Dem (Original post)

Mon Feb 4, 2013, 01:35 AM

13. I love the Budweiser commercials with the horses.

I wouldn't drink Bud if I was given a free lifetime supply of it.

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Response to Lugnut (Reply #13)

Mon Feb 4, 2013, 01:38 AM

14. I'd drink it if it were the last source of fluid on the planet

But not if it were the last source of beer. I'd rather live with my memories than taint them with that swill.

Those are some great commercials though. They're always some of my favorites.

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