Consumers now trust Microsoft more than Apple with their privacy (Amex #1 overall)
Consumers now trust Microsoft more than Apple with their privacy
Big-name tech companies including Hewlett-Packard, Amazon, IBM, eBay, Intuit, Microsoft, and Mozilla are among the 20 most-trusted organizations among American consumers, according to Ponemon Institute's "2012 Most Trusted Companies for Privacy." Meanwhile, companies who've made the list in years past -- such as Apple, Google, Facebook, Yahoo, and Dell -- didn't make the cut this time around.
Beyond revealing which companies Americans trust most with their Social Security numbers and credit card info, the survey highlights a striking disconnect between the level of concern consumers have for the security of their privacy and their willingness to hand over personal information to unknown or untrusted third parties for the sake of convenience.
For the survey, Ponemon asked more than 100,000 adults to name up to five companies they believed to be the most trusted for protecting the privacy of their personal information. The institute assigned each company a trust score, based on the ranking and number of positive responses it received from respondents.
Though the institute asserted that the research "provides an unambiguous measure of how consumers perceive the privacy and personal data protection practices of specific organizations," Ponemon stressed that the ratings "may not reflect at all the actual privacy practices of the company and its efforts to protect the personal information of its customers and employees."