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Mon Jan 28, 2013, 04:24 PM

JC Penney Brings Back The Big Discounts It Ditched Last Year In A Bid To Woo Back Shoppers

J.C. Penney is bringing back sales.

The struggling department store chain this week will begin adding back some of the hundreds of sales it ditched last year in hopes of luring shoppers who were turned off when the discounts disappeared, CEO Ron Johnson told The Associated Press.

Penney also plans to add price tags or signs for more than half of its merchandise to show customers how much they're saving by shopping at the chain a strategy used by a few other retailers. For store branded items such as Arizona, Penney will show comparison prices from competitors.

The moves are a reversal for Penney on the eve of the one-year anniversary when it vowed to almost completely get rid of the sales that Americans covet but that cut into a store's profits. The idea was to offer everyday low prices that customers could count on rather than the nearly 600 fleeting discounts, coupons and sales it once offered.

The bold plan has been closely watched by others in the retail industry, which commonly offers deep discounts to draw shoppers. But so far the experiment has served as a cautionary tale of how difficult it is to change shoppers' habits: Penney next month is expected to report its fourth consecutive quarter of big sales drops and profit losses. After losing more than half of its value, Penney stock is trading at about $19. And the company's credit ratings are in junk status.

MORE...

http://www.winnipegfreepress.com/business/penney-brings-back-the-big-discounts-it-ditched-last-year-in-a-bid-to-woo-back-shoppers-188708031.html

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Reply JC Penney Brings Back The Big Discounts It Ditched Last Year In A Bid To Woo Back Shoppers (Original post)
Purveyor Jan 2013 OP
RC Jan 2013 #1
Purveyor Jan 2013 #2
el_bryanto Jan 2013 #4
MichiganVote Jan 2013 #3
Lydia Leftcoast Jan 2013 #5
bongbong Jan 2013 #6
OriginalGeek Jan 2013 #7
KT2000 Jan 2013 #8
PennsylvaniaMatt Jan 2013 #9
msongs Jan 2013 #10
Purveyor Jan 2013 #11
Demo_Chris Jan 2013 #12

Response to Purveyor (Original post)

Mon Jan 28, 2013, 04:33 PM

1. J.C. Penney is one of the few places that I can buy shirts that fit.

 

Most place have Small, Medium and Large shirts. The actual sizes vary all over the place.
Penney's has actual sizes. 16, 16, 17, 17, etc. Good quality, too. I won't buy my shirts at any other place.

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Response to RC (Reply #1)

Mon Jan 28, 2013, 04:37 PM

2. I hope they come through this but they should have brought back the ads, sales and coupons

before the holidays.

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Response to RC (Reply #1)

Mon Jan 28, 2013, 04:37 PM

4. That's me too actually

Pennys has good shirts.

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Response to Purveyor (Original post)

Mon Jan 28, 2013, 04:37 PM

3. About time.

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Response to Purveyor (Original post)

Mon Jan 28, 2013, 04:51 PM

5. Their clothes are kind of cheap looking, but

they are my principal source of socks, underwear, T-shirts, turtlenecks, and other such wardrobe staples that don't change much from year to year.

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Response to Purveyor (Original post)

Mon Jan 28, 2013, 04:56 PM

6. Nothing new

 

I sure hope they don't pay that CEO much money.

This exact thing happened about 15 years ago with Sears.

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Response to Purveyor (Original post)

Mon Jan 28, 2013, 05:01 PM

7. I shop there just for Ellen

I may not get my fancy go to meetin' clothes there but i find a lot everyday work clothes and shirts (dockers, Polo style, socks and stuff) there. I actually like the clothes at Dillards and Nordstroms better but I love me some Ellen.

So many people (including me) DON'T go to places because of their spokespeople or management or other policy reasons that I feel if I'm gonna do that then I better damn sure go to places that stick up for people and I feel JCP did right by Ellen so they get my dollars.

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Response to Purveyor (Original post)

Mon Jan 28, 2013, 05:21 PM

8. Ours is doing great!

I went in after Christmas and they had hardly any stock - they had sold out so much for Christmas. As they restock that merchandise is selling out too.
Our rather isolated area was taken over by two Walmart super stores. Pennys is the only other option.

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Response to Purveyor (Original post)

Mon Jan 28, 2013, 05:26 PM

9. Only because the average U.S. consumer has been brainwashed

They got rid of "sales", but they drastically cut prices on most of their merchandise. For example, the dress shirts I buy from them used to be a "Regular Price" of $30, and every once in a while, they would lower to price down to $15. With the new marketing approach, they permanently cut the price down to $15. They did this most products - lower the prices, in some cases 40 to 50%.

I have heard a number of people complain about it, simply because they like to see the word "sale" or discount. Most other department stores, though, drastically raise the price of their products, and then have "60% off", "70% off" to give the illusion that the consumer is saving money. The retail industry has really brainwashed the average consumer. Kohls is probably the WORST perpetrator! I have probably been in Kohls twice in my life and never intend on shopping there, partly because I feel the consumer is being taken for a ride. With Kohls, you are essentially paying prices similar to what you would pay in a store like Macy's for Wal-Mart quality products.

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Response to Purveyor (Original post)

Mon Jan 28, 2013, 06:47 PM

10. "customers" like being tricked into thinking they are getting a discount nt

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Response to msongs (Reply #10)

Mon Jan 28, 2013, 07:05 PM

11. Well I guess I like 'being tricked' because I enjoy browsing the sunday insert ads and comparison

shop enough to know what is a good deal and what isn't.

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Response to Purveyor (Original post)

Mon Jan 28, 2013, 07:17 PM

12. I can't afford to shop there

 

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