Thu Jan 24, 2013, 10:43 PM
applegrove (71,061 posts)
"Fox News Is The Biggest Ratings Loser On Inauguration Day"
Fox News Is The Biggest Ratings Loser On Inauguration Day
by Mark at News Corpse
Mondayís presidential inauguration was a television event that was heavily promoted by all of the networks covering it. But one network was conspicuously short of viewers during President Obamaís speech and throughout the broadcast day.
While overall viewing was down for all three cable news networks compared to 2009′s inauguration, Fox took the deepest dive. CNN led during the Presidentís address with 3.1 million total viewers. MSNBC came in second with 2.3 million. Fox was dead last with 1.3 million. In the critical 25-54 year old demographic the numbers for Fox were even more dismal: CNN had 1.1 million in the demo. MSNBC had 706,000. Trailing significantly was Fox News with only 294,000, which was less than half of MSNBC and just over a quarter of CNN.
To some extent it is not surprising that the network that appeals most to Obama haters did not deliver their audience of whiny-ass sourpusses. Itís a constituency of sore losers who arenít interested in staying informed and were probably busy cuddling their Bushmasters and forwarding chain emails about tyranny and the collapse of civilization.
Whatís most startling in the ratings data is the relative disparities between the networks and their declines. Fox News was off a jaw-dropping 75% (82% demo) from 2009. CNN sunk a hefty 61% (67% demo). MSNBC, by comparison did fairly well with a mere 25% decline (37% demo). Digging deeper, these numbers tell us something that is even more foreboding for Fox. The percentage of their audience composed of the lucrative younger demos falls way below that of their competitors. CNNís demo audience was 35% of their total viewers. MSNBC has 31% in the demo. But only 22% of Foxís viewers are 25-54 years old.
2 replies, 674 views
Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
"Fox News Is The Biggest Ratings Loser On Inauguration Day" (Original post)
Response to applegrove (Original post)
Thu Jan 24, 2013, 10:48 PM
Bigbluebrush (66 posts)
1. Fox disrespects American values
The inauguration is a beautiful event and watching Fox is inviting disaster. Why have this nagging feeling that they are about to spit on a patriotic highlight of the American political system?