On Saturday, January 19, an alliance of pro-gun groups is commemorating the very first Gun Appreciation Day, encouraging Americans to head to their local gun shows, stores, and ranges to prove their support for the 2nd Amendment. The fake holiday is a call to arms to conservative gun owners as well as a direct rebuff to President Obama's push for gun legislation in the wake of mass shootings like the one at Sandy Hook Elementary. "Scheduled to send a message to Washington two days before Obama's second inauguration, the 'Gun Appreciation Day' is expected to rival 'Chick-fil-A Day' as a public statement of protest against government policies," a blast email from the organizers reads.
Some of the organizations promoting Gun Appreciation Day are so extreme that even the NRA won't go near them. (One of the now-disavowed official sponsors was a hardcore white nationalist political party.) These groups are smaller, far less powerful, and do not enjoy anything close to the NRA's hundreds of millions of dollars in annual fundraising. Here's a look at five groups that are hyping up the occasion—and two more of their ilk: