As we had realized that we could be most effective at peeling away Limbaugh's sponsors we began to reach out to other groups to try to share information and resources. Many websites had sprung up as repositories of sponsor information immediately after the attacks on Sandra Fluke, but in keeping with the average American attention span they quickly became outdated, and none of them functioned as cohesive communities. Media Matters served (and continues to serve) as a high profile Limbaugh watchdog, making lowlights of Rush’s crazy rants available to the public on a regular basis. Twitter activist Shoq helped build a sophisticated online database which revolutionized our data collection and also made the information available to the larger non-Facebook-using StopRush community. The launching of this database marked the beginning of an organized Twitter campaign using #stoprush which has steadily grown over the past ten months and is more active than ever. Flush Rush Facebook now has 5600+ members, of which a sizeable core group spend hours each day working on the project.
Many of our volunteers across the country monitor the 3 hour program Monday through Friday, identifying sponsors and adding them to the database. This work is not for the faint of heart, but without these volunteers the public wouldn't have any sponsor data at all. We've found that in some cases radio stations will deceive advertisers in an effort to run damage control and tell them the ad is not running during Limbaugh despite what our monitors are hearing. We have begun clipping mp3 versions of the ads and emailing them to these sponsors as evidence (or in the case of Quicken Loans, who consistently advertises on the show but claims that they do not, posted those audio files to the database for public listening). It is no longer possible to hide one's support for the Rush Limbaugh Show.