The Most Devastating Look At How Barack Obama's Digital Team Crushed Mitt Romney's And

[Playinghardball]

Won Him The Election



The Obama campaign’s digital operations proved to be a crucial point of success that led to the re-election of President Barack Obama in November.

Based on a sophisticated effort and larger emphasis on digital and new media, the Obama campaign engaged supporters and raised an unprecedented amount of money through its digital efforts.

How did the Obama campaign become so effective in the digital realm? Engage, an interactive digital political agency in Washington, D.C., recently published a report entitled “Inside the Cave.” It features a 93-page, step-by-step in-depth look at the secrets to the Obama digital team’s success.

We’ve collected 15 of the report’s key topics and published them here.


Read more: http://www.businessinsider.com/obama-digital-teams-election-romp-2012-12?op=1#ixzz2GT6n6PEZ

Found on the Obamadiary

[Flashmann]

1. How did the Obama campaign become so effective in the digital realm?

When you are acclimated to 21st century tech,it's easy.......When you are mired in 18th century mores,tech isn't relevant.......

[starroute]

3. I think it's more complex than that

The Romney campaign had its own social media people who certainly know the tech as well as anyone. In fact, twenty years ago the Republicans were way out in front when it came to things like computerized mailing lists.

But I think two things tripped them up. One is their tendency to do everything in a top-down manner and not get genuinely involved with the grassroots. And the other is that GOP tech guys have a strong inclination to be libertarians and basically be in it for what they can get out of it personally.

The result is that both the top and the middle see the American people as there to be exploited. And that's not a good recipe for success.

[we can do it]

5. rMoney spent more on people who knew less, period. rMoney outsoured his campaign.

Team Obama saw the value of great minds working with conviction. rMoney paid people at the top high salaries who then got the work done at the lowest possible cost, while enriching themselves. He got what he paid for- SHIT.

[loyalkydem]

2. Community organizing.It pays off

[Gregorian]

4. I think the truth is people with money are smart, and they knew what they had to lose.

Some people with money are not smart. They are the greedy bastards who vote with ideology. They give people with money a bad name.

Money is not synonymous with evil. Although you'd never know it.

[Prometheus Bound]

6. Some are smart, but many were just lucky.

Where I live, most people with a lot of money made it in real estate. When you meet some of them you wonder how on earth they got so rich. The only thing they seem to know is how to spend and lose money. But they got lucky in a boom market, so they have a lot to spend and lose. They're a great source of income for wealth advisers, scam artists, and so forth.

[AceWheeler]

7. Luck and wealth

You bring up an excellent point re: luck. Far too many of those of wealth ascribe their success solely to their individual effort, assume their own sense of entitlement, and ignore the degree to which context, happenstance, luck, whatever, played in their success. See, for example: http://www.reality-check-online.org/success.htm

[alcibiades_mystery]

8. It's little known that Obama's 2008 team had an ORCA-like failure on election day

They vowed to never let it happen again.

They hit 2012 even stronger.