3. To regain some credibility you'd think they would consider funding PSAs
whose content was intended to inform families and individuals about signs of mental illness. ~17,000 suicides per year used mostly legally owned handguns so it's not as if the two don't share some common ground. Twice as many as gun homicides.
And it might actually help with mass-killings as rather than looking at them as "lunatics" on rampages they are for the most part suicide-homicides.