The Obama campaign had 3,000 staffers nationwide, leading an army of volunteers that numbered in the hundreds of thousands. Indeed, there were more than 700 paid staffers in Florida alone, which itself dwarfed the 500 staffers employed by Team Romney nationwide.
One striking thing about the Globe’s analysis is the extent to which former Romney staffers continue to focus on biography as the thing that lost them the election. If they could have shown the public the goodness of Mitt Romney, people would have responded to him positively. There’s little recognition from the campaign that Romney’s big problem — perhaps, his biggest problem — was the emptiness of his agenda.
On the question of “cares about people like me,” Obama beat Romney by a margin of 63 points, 81 percent to 18 percent. Only so much of that is attributable to negative advertising. In all likelihood, a large part of it is a result of the fact that Romney offered nothing to ordinary families. His policies promised tax cuts for the rich, deregulation for corporations and an outright attack on measures designed to help middle-class Americans — such as the Affordable Care Act.
The Romney campaign had a lot of problems, yes, but it’s hard to overcome an agenda that is either irrelevant — or hostile — to the concerns of most people.