Wed Dec 19, 2012, 09:47 AM
sinkingfeeling (30,753 posts)
Isn't it wonderful? Sales skyrocket for Utah company’s bulletproof backpacks and kids’ body armor
SALT LAKE CITY — Demand for a Utah company’s bulletproof backpacks and even child-sized body armor has skyrocketed in the aftermath of the shootings at Sandy Hook Elementary in Newtown, Conn.
Brand said initially, they would only sell a handful of the backpacks and child-sized body armor at gun shows. The backpacks retail from $150-300. After the Newtown shooting that killed 20 children, the demand for the product skyrocketed. There has been so much demand, the company said, it has overloaded their website.
“Our armor was being bought to protect people, the ‘preppers,’ is the term,” Brand said of those who would typically buy it for personal use. “At this point, it’s transcended to everyone. Anyone who’s sending out a child into the world, seeing what can happen now, they want to protect their children.”
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