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Tue Dec 11, 2012, 12:08 PM

University of California new logo

Sorry if this has already been posted:

http://www.huffingtonpost.com/2012/12/10/university-of-california-new-logo_n_2270531.html

Here's a petition if you don't like it:

http://www.change.org/petitions/university-of-california-stop-the-new-uc-logo

I'm a UC alumni and come from a 3 (or more) generation tradition of UC alums and I personally HATE, HATE, HATE it. I totally support an all out campaign to get rid of it.

27 replies, 1838 views

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Replies to this discussion thread
Arrow 27 replies Author Time Post
Reply University of California new logo (Original post)
drmeow Dec 2012 OP
thereismore Dec 2012 #1
tularetom Dec 2012 #2
truebrit71 Dec 2012 #3
JHB Dec 2012 #4
PufPuf23 Dec 2012 #5
Odin2005 Dec 2012 #6
slackmaster Dec 2012 #15
jsr Dec 2012 #7
Sen. Walter Sobchak Dec 2012 #8
Brickbat Dec 2012 #9
Marinedem Dec 2012 #10
drmeow Dec 2012 #12
slackmaster Dec 2012 #16
Brickbat Dec 2012 #21
FSogol Dec 2012 #24
AngryAmish Dec 2012 #11
nadinbrzezinski Dec 2012 #13
slackmaster Dec 2012 #14
SoapBox Dec 2012 #17
Brother Buzz Dec 2012 #18
SoapBox Dec 2012 #19
lunatica Dec 2012 #20
FSogol Dec 2012 #22
Yavin4 Dec 2012 #23
ProudToBeBlueInRhody Dec 2012 #25
petronius Dec 2012 #26
R. Daneel Olivaw Dec 2012 #27

Response to drmeow (Original post)

Tue Dec 11, 2012, 12:23 PM

1. disgusting. nt

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Response to drmeow (Original post)

Tue Dec 11, 2012, 12:35 PM

2. Wow who dreamed up that piece of shit?

I'm an alumnus ('66) and I'll never accept it.

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Response to drmeow (Original post)

Tue Dec 11, 2012, 12:38 PM

3. I thought it would have been that pepper-spraying cop, no?

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Response to drmeow (Original post)

Tue Dec 11, 2012, 12:39 PM

4. It looks like a worm n/t

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Response to drmeow (Original post)

Tue Dec 11, 2012, 12:40 PM

5. That sucks and did not know this.

BS and MBA from Cal here.

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Response to drmeow (Original post)

Tue Dec 11, 2012, 12:41 PM

6. It seems like in the past 10 years ALL new logos have been shit.

Have graphic designers suddenly gotten stupid?

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Response to Odin2005 (Reply #6)

Tue Dec 11, 2012, 01:24 PM

15. They've been stupid for about 10 years now

 



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Response to drmeow (Original post)

Tue Dec 11, 2012, 12:54 PM

7. Lame. Idiotic. Unnecessary.

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Response to drmeow (Original post)

Tue Dec 11, 2012, 12:59 PM

8. It looks like it was designed by the same people who designed the "new" Iraqi flag



And will probably last just as long.

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Response to drmeow (Original post)

Tue Dec 11, 2012, 01:00 PM

9. This sums it up:

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Response to Brickbat (Reply #9)

Tue Dec 11, 2012, 01:03 PM

10. LOL

 

Awesome!

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Response to Brickbat (Reply #9)

Tue Dec 11, 2012, 01:14 PM

12. I wish I could "like" this post

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Response to Brickbat (Reply #9)

Tue Dec 11, 2012, 01:24 PM

16. Great response, Brickbat!

 

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Response to slackmaster (Reply #16)

Tue Dec 11, 2012, 01:40 PM

21. I wish I had thought of it!

I found it on Facebook, courtesy of http://www.facebook.com/UCBMemeBase

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Response to Brickbat (Reply #9)

Tue Dec 11, 2012, 01:53 PM

24. +1 n/t

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Response to drmeow (Original post)

Tue Dec 11, 2012, 01:12 PM

11. What an ugly piece of shit

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Response to drmeow (Original post)

Tue Dec 11, 2012, 01:17 PM

13. Corporate is, corporate des.

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Response to drmeow (Original post)

Tue Dec 11, 2012, 01:23 PM

14. Looks like the first-place winner in an eighth grade graphic design competition

 

I'm a UC alumnus, and I hate it too.

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Response to drmeow (Original post)

Tue Dec 11, 2012, 01:26 PM

17. wow...that is really simplestic and ugly.

And these idiots get paid how much, to come up with things like this?

If it ain't broke...don't fix it!

So fix all that IS broke...idiots.

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Response to drmeow (Original post)

Tue Dec 11, 2012, 01:26 PM

18. I'm OK with the new one. That is, if it's used on UC vehicles, sports logos, or whatnot

Now, when it comes to sheepskin diplomas, or official documents, use the proper one.

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Response to drmeow (Original post)

Tue Dec 11, 2012, 01:27 PM

19. And makes me think of

Starbuck's changing the Seattle's Best Coffee logo...they never did back down from making that change despite huge opposition.

It's part of being management these days...never, EVER back down or say we're "sorry" for ANY decision, no matter how bad. EVER! Period!

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Response to drmeow (Original post)

Tue Dec 11, 2012, 01:39 PM

20. I hate it, and just signed the petition

It's a horrible poor imitation of a corporate logo! Hell no!

I'm a UC employee. I like their logo now. It's perfect for one of the best Universities in the world!

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Response to drmeow (Original post)

Tue Dec 11, 2012, 01:43 PM

22. Introducing the University of California Cheese-Doodles!

This is what happens when you legalize pot. Some marketing stoner replaces an old logo with a cheese-doodle influenced version. At least they had the decency to wipe the orange stains off the blue flag.

Onward Cheese-Doodles!

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Response to drmeow (Original post)

Tue Dec 11, 2012, 01:49 PM

23. Question: Why the fuck is the Univ. of Cal Spending Precious Money on a new Logo Design?

No one picks a college to attend or teach at because of the fucking logo.

I'm sorry for my rant, but I ran into this same bullshit on my last job. My company kept denying our request to hire additional people because of a tight budget, but they spent millions on a new logo design. No one was going to hire us based on our fucking logo.

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Response to drmeow (Original post)

Tue Dec 11, 2012, 02:00 PM

25. Looks like a logo of a 1970's era gas station....

....or a member of the World Team Tennis league.

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Response to drmeow (Original post)

Tue Dec 11, 2012, 02:02 PM

26. Ugly as hell! I'm tempted to crumple up my diploma and fling it back over Sather Gate,

except that a) I'm not sure where the document is, and b) I'm craving some Top Dog so I'd get distracted before completing the mission.

What a waste of money and reputation...

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Response to drmeow (Original post)

Tue Dec 11, 2012, 02:33 PM

27. The old logo was pretty pithy.


I agree that the new one is too much of a departure, and would offend. I remember years ago the University of Maine logo consisted of the state of Maine in a circle...pretty damn banal, and what they paid to get to that was a crime.

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