Tue Dec 11, 2012, 07:54 AM
xchrom (100,158 posts)
Conservative Myths and the Death of Marlboro Man
hose of a certain age remember TV ads featuring the Marlboro Man Ė a rugged individual who rode a horse through an America that even then had long since disappeared. He was self-reliant. No moocher. Didnít need government handouts. Didnít need government. What he needed was cigarettes.
He inhabited Marlboro Country. An imaginary nation populated by people who didnít need each other.
The Marlboro Man is dead. Died of cancer. Really. Induced no doubt by those Marlboros he sucked down. Two other Marlboro Men also died of lung cancer.
Of course, the whole thing was an extraordinarily destructive myth Ė just like the myths the Republicanís have been selling for 30 years, now. Rugged individuals who donít need no gubmintí. A private sector much like Marlboro Country Ė where all good things happen by pure serendipity, and where we donít need no stinkiní regulations or taxes. Where small businesses are invoked as the modern-day equivalent of the Marlboro Cowboy.
8 replies, 2970 views
Conservative Myths and the Death of Marlboro Man (Original post)
|Trunk Monkey||Dec 2012||#6|
Response to xchrom (Original post)
Tue Dec 11, 2012, 08:38 AM
geckosfeet (9,472 posts)
1. Yep. An indelible mark on many long term memories
I seem to remember, these commercials used to run sandwiched together
From Snopes Marlboro Manslaughter
Claim: The actor who portrayed the "Marlboro Man" in print and television cigarette advertisements died of lung cancer. Status: True.
Origins:To the anti-smoking forces in our society, no irony could be more delicious than noting that the Marlboro Man, the advertising symbol whose appearance in the "Marlboro Country" series of advertisements was instrumental in establishing Philip Morris' Marlboro brand as the world's best-selling cigarette, died of lung cancer. Any claims about "the" Marlboro Man are a bit misleading, however, since many different men have portrayed the rugged-looking cowboys featured in Marlboro cigarette advertisements since 1954. An Oklahoma native named Darrell Winfield was the main Marlboro Man from the mid-1970s onwards, but dozens of other men (many of them "real" cowboys) have also modeled for television commercials, magazine and newspaper advertisements, billboards, and other advertising materials promoting Marlboro brand of cigarettes, and two of those men, both long-time smokers, have died of cancers which began in their lungs:
In the last months of his life McLaren appeared before the Massachusetts legislature when it was considering a bill to add taxes to cigarettes to pay for health education and also spoke at the annual Philip Morris stockholders' meeting to support a resolution that the company limit its advertising. Philip Morris initially denied that McLaren had ever appeared in Marlboro advertising, but a company spokesperson later conceded that McLaren's image had been used in a retail display for Marlboro Texan Poker Cards. (The woman McLaren lived with for the last eight years of his life also produced a Marlboro magazine advertisement which she claimed pictured McLaren.
David McLean, who appeared in many Marlboro television and print advertisements starting in the early 1960s, also died of cancer at age 73 on 12 October 1995. McLean starred in the short-lived 1960 television Western Tate, and he played roles in numerous television series and feature films during the 1960s and 1970s. McLean took up smoking at age 12, began to suffer from emphysema in 1985, and had a cancerous tumor removed from his right lung in 1993. Despite the surgery, the cancer remained and spread to his brain and spine, and McLean succumbed in 1995. In August 1996 McLean's widow and son filed a wrongful death lawsuit against Philip Morris, Inc., claiming that McLean was unable to stop smoking because of his nicotine addiction, and that his smoking habit was the cause of his lung cancer. (The lawsuit contended, among other issues, that McLean had been obligated to smoke up to five packs per take in order to get the right look while posing for advertisements, and that he received cartons of Marlboro cigarettes as gifts from Philip Morris.) At last report (in 1999) the lawsuit was still pending, having outlasted all attempts by defendant Philip Morris to have it dismissed.
Response to geckosfeet (Reply #1)
Tue Dec 11, 2012, 09:47 AM
nxylas (4,984 posts)
2. Not sure I like the wording of that
"No irony could be more delicious" implies that people are happy about someone dying of lung cancer, which I don't think is true.
Response to thucythucy (Reply #3)
Tue Dec 11, 2012, 10:06 AM
dangin (88 posts)
4. Yin and yang
Cancer deaths suck. But the symbol of the cancer causing product succumbing to cancer. That moves into delicious territory.
This irony does have two sides.