Mon Dec 10, 2012, 01:14 AM
graham4anything (11,464 posts)
Unknown Al Waser nabbing a Grammy nomination is a study in how to work within the system
Win one for the little guy.
Though this is entertainment, the way he did it using the system at hand to score an amazing Grammy nomination over much bigger acts is a good study in how to breakthrough using the system in place(as unfair as it is to an unknown as in real life these days).
(note- I never heard of him myself til the Grammy noms were announced.)
Al Walser is a Grammy nominee. And it's because of social media.
The Lichtenstein native and near-total unknown - to the public, at least - submitted his self-produced and self-released track, "I Can't Live Without You" (above video at link), through the same nomination process as Skrillex, Swedish House Mafia, Calvin Harris, and Avicii, his fellow nominees in the "Best Dance Recording" category. But rather than passively wait to let the process take its course, he did as many movie studios do come Oscar time: He lobbied, in this case, on closed NARAS social network Grammy365.com - a tactic successfully used by little-known singer Linda Chorney last year.
snip to bottom paragrah
Grammy365 was launched in March 2010 as a means of connecting NARAS' 18,000-plus members, and adding value to their membership. "NARAS came to us with a request: Could we use web technology to create a destination where the world's best musicians, songwriters, producers, music students and industry pros can meet and grow their careers?" says a post on the website of The New Group, the Seattle-based digital agency that developed the site. It seems that Walser did just that.
Read more at http://www.billboard.biz/bbbiz/genre/dance/how-did-al-walser-score-a-grammy-nomination-1008043332.story#zSY0XvqtoWFBsZ2d.99
1 replies, 1000 views
Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Unknown Al Waser nabbing a Grammy nomination is a study in how to work within the system (Original post)
Response to graham4anything (Original post)
Sun Feb 10, 2013, 10:03 PM
lunasun (6,465 posts)
1. Skrillex won - I was rooting for Clavin Harris but Skrillex was better than someone unknown
to (most) USA aficionados of the genre!!!