Over 50 and Looking for Love? New Dating Site for the Older Crowd
Mention AARP and most people think of Social Security, Medicare and senior discounts. Now the group is getting into the dating business.
The organization has launched an online dating channel, and an online dating site for the over-50 crowd. It can be found at aarp.org/dating.
“AARP wanted to get into the game because one, we know isolation is a very big issue for our members as they age,” said Nataki Edwards, Vice President of Digital Strategies and Operations at AARP. Edwards said a quarter of the group’s 37 million members are single and many have been asking the organization to help them link up with others.
“It’s not necessarily about getting married,” Edwards told ABC News. “It’s about the companionship and having fun things to do with someone else.”
AARP’s new venture is not the first dating site geared toward this age group. It’ll be competing with OurTime, which bills itself as the premier online 50+ dating service. AARP is partnering with HowAboutWe.com, whose philosophy is to get people out on dates early on to see if they hit it off, rather than spending a lot of time getting to know each other online, only to find there’s no chemistry when they meet in person. Edwards calls it “dating like they used to date.”