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Thu Nov 29, 2012, 01:33 PM

We're now seeing the crumbling of the Fox News empire as we know it.

I go weekly to catch the ratings of cable news shows in the 25 to 54 year old demo. Those are the only viewers advertisers care about, and I've seen MSNBC prime time gradually steal those viewers from Fox over the past year or so. Beginning election day, MSNBC shows like Mathews and Maddow have consistently overtaken their competitors on Fox nearly every day of the week. O'Reilly's a tough one, so Ed hasn't fared as well, but even he has narrowed the race in his unenviable time slot.

Money talks and bullshit walks away with a gimp in this business, and Murdoch will now be forced to re-examine his ideals vs his wallet, and even the skeptics know how that will turn out. Ratings are starkly Darwinian in nature, and will weed out the weak, and Murdoch will have to emulate his competition if he wants to remain on top. I'm sure O'Reilly's show is safe for now, but the others will have to either adapt or spend the rest of their careers pushing gold coins and Carbonite™ over the squealing static of AM radio.

How will the Freeps and TeaBillies take it when the realize they have become quaintly passe' in the world of TV news? Remember, these people issue death threats when their TV heros even hint that a Democrat may anything other than the political incarnation of Satan. Alan Colmes comes to mind:

November 2012 Ratings: MSNBC Doubles Audience in Past Year

MSNBC rode the wave of Pres. Obama’s re-election doubling the number of younger viewers who watched primetime in Nov. ’11. MSNBC was up +108% in A25-54 viewers in primetime (8-11pm). The network — #2 behind Fox News — dropped a bit from October, but still grew its total day demo viewership experiencing its best month in almost 10 years.

The ratings for November 2012:

•Primetime (Mon-Sun): 1,284,000 Total Viewers / 447,000 A25-54
•Total Day (Mon-Sun): 723,000 Total Viewers / 258,000 A25-54

“Hardball with Chris Matthews,” “Politics Nation,” “The Ed Show” and “Last Word with Lawrence O’Donnell,” had record months. “Martin Bashir” at 4pm and “The Last Word” at 10pm posted the best total viewer delivery in the history of MSNBC in those time periods.

MSNBC finished as the 10th most-watched network on all of cable and had the biggest year-over-year gain among any cable network in the top 30 for the month. Many shows had their best total viewer months since Nov. ’08, including “Morning Joe” — #2 behind “Fox & Friends” — and “The Daily Rundown” which drew the best 9am audience ever among A25-54 and “Jansing and Company” at 10am which had its best A25-54 delivery ever and the best demo performance in the hour since Nov. 2008.

Article continued here:
http://www.mediabistro.com/tvnewser/november-2012-ratings-msnbc-doubles-audience-in-past-year_b156669


You can follow the daily tally of ratings yourself here:
http://www.mediabistro.com/tvnewser/category/ratings

I keep the link on my desktop and follow it like many keep up with their hometown sports team. I love this game.

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Arrow 27 replies Author Time Post
Reply We're now seeing the crumbling of the Fox News empire as we know it. (Original post)
JohnnyRingo Nov 2012 OP
southernyankeebelle Nov 2012 #1
LadyHawkAZ Nov 2012 #2
PatSeg Nov 2012 #3
Liberal_Dog Nov 2012 #4
RainbowOverTexas Nov 2012 #5
randome Nov 2012 #6
RainbowOverTexas Nov 2012 #7
JohnnyRingo Nov 2012 #8
RainbowOverTexas Nov 2012 #11
JohnnyRingo Nov 2012 #16
liberal_at_heart Nov 2012 #17
JohnnyRingo Nov 2012 #20
JohnnyRingo Nov 2012 #9
BainsBane Nov 2012 #10
Myrina Nov 2012 #13
zappaman Nov 2012 #24
BainsBane Nov 2012 #25
Myrina Nov 2012 #26
BainsBane Nov 2012 #27
Myrina Nov 2012 #12
RainbowOverTexas Nov 2012 #15
Myrina Nov 2012 #23
JohnnyRingo Nov 2012 #19
mzteaze Nov 2012 #14
bvar22 Nov 2012 #18
sarcasmo Nov 2012 #21
woo me with science Nov 2012 #22

Response to JohnnyRingo (Original post)

Thu Nov 29, 2012, 03:22 PM

1. JR, thanks for sharing this information with all of us. Slow death to Fox is great to see.

 

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Response to JohnnyRingo (Original post)

Thu Nov 29, 2012, 03:31 PM

2. Oh how sad...

HA, I can't even type that with a straight face. Great news!

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Response to JohnnyRingo (Original post)

Thu Nov 29, 2012, 03:40 PM

3. Bet there are some really happy people at MSNBC

No wonder they're gradually phasing out the Prison shows and replacing them with more news and commentary.

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Response to JohnnyRingo (Original post)

Thu Nov 29, 2012, 03:46 PM

4. K & R

Glad that MSNBC is doing well.

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Response to JohnnyRingo (Original post)

Thu Nov 29, 2012, 04:34 PM

5. From your link

they have an article titled

"November 2012 Ratings: Fox News Daytime Shows Have Best Months Ever"

http://www.mediabistro.com/tvnewser/november-2012-ratings-fox-news-daytime-shows-have-best-months-ever_b156666

Its great that MSNBC is doing well but you are really pushing it to claim fox is crumbling

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Response to RainbowOverTexas (Reply #5)

Thu Nov 29, 2012, 04:41 PM

6. It's Prime Time where they're taking a beating, though.

But you're right, it doesn't mean the end of Fox News but major clouds on the horizon.

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Response to randome (Reply #6)

Thu Nov 29, 2012, 05:16 PM

7. by "taking a beating"

you mean that Fox isnt beating MSNBC by as much as it used to. Fox wins prime time mon-thus and MSNBC usually wins on weekends when viewership is pretty low. Those clouds are a long way off and MSNBC has to find a way capitalize on their success or they will fall back to where they were.

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Response to RainbowOverTexas (Reply #7)

Thu Nov 29, 2012, 09:55 PM

8. You can tell Hannity he has nothing to worry about.

I'm pretty sure he can decipher numbers and see that Rachel Maddow has beaten him consistently for the past four weeks. His rating is how he negotiates a contract, and if he doesn't change to regain viewers he'll be eating lunch with Steve Duecy. Same for Greta, who has seen viewers dropping for the last several months.

Don't kid yourself that these hosts don't have rear view mirrors that show steadily growing images of MSNBC shows.

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Response to JohnnyRingo (Reply #8)

Fri Nov 30, 2012, 10:13 AM

11. Hannity

was consistently beating Maddow every night until the election and then it switched. As I said before if Maddow and MSNBC dont keep up the momentum they will drop back to where they were after the election honeymoon wears off.

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Response to RainbowOverTexas (Reply #11)

Fri Nov 30, 2012, 11:49 AM

16. But Maddow's momentum has been snowballing.

I've been watching the numbers since before her show came into being, and she hasn'r stopped gaining new viewers. The first time she beat Hannity was about nine months or so ago and it became more and more frequent since then.

Perhaps Hannity viewers think the Benghazi drumbeat is finally getting stale after three solid months of Hannitizing outrage, and have found something else to do at 9:00 now that the election is over, but Rachel's numbers no longer appear to be a fluke.

I disagree that the pressure is on MSNBC.

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Response to JohnnyRingo (Reply #16)

Fri Nov 30, 2012, 11:52 AM

17. my husband loves her show and he's an independent.

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Response to liberal_at_heart (Reply #17)

Fri Nov 30, 2012, 12:43 PM

20. In all honesty, I don't see the show as "liberal".

Sure, she chooses the day's topic, and that may be something that spotlights republican shenanigans, but she seldom spins to a far left bias, and she always greets the few righties that visit with great respect, never interrupting until they've made their point. Last month I saw her give Josh Mandel's website out on air in fairness because Sherrod Brown stated his own.

I love how she starts the show out about something abstract and leaves the viewer wondering where she's going with that. Perhaps she'll begin by speaking about cantaloupes in Brazil, but before you know it we're listening intently to a story about the filibuster. I can't believe they have time to write and put that kind of show together on time every day. Obviously, she's a workaholic and demands the same from her staff.

Maddow has often said she's a liberal in a sense that channels the spirit of Ike Eisenhower.


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Response to RainbowOverTexas (Reply #5)

Thu Nov 29, 2012, 09:59 PM

9. Prime time pays the bills.

The lunkheads on the Fox News couch just give pizza shop customers something to do while they're waiting for their stuffed crust. Advertisers have the prime time data plugged in like a stock ticker, and I'm sure they're considering why they're paying so much anymore.

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Response to JohnnyRingo (Original post)

Thu Nov 29, 2012, 10:02 PM

10. Schultz is also irritating

though I like he covers labor news.

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Response to BainsBane (Reply #10)

Fri Nov 30, 2012, 11:09 AM

13. Agreed. So is Chris Hayes.

Schultz - to me - is the anti-Rush. Just a liberal loudmouth. And his 'nightly polls'? Really? Talk about loaded questions. I think they just do them to get a viewership count.

Chris Hayes needs some valium. He always seems like a 5th grader forced to give a book report in front of class and is talking as fast as he can just to get it over with.

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Response to Myrina (Reply #13)

Fri Nov 30, 2012, 01:25 PM

24. Thank you!

Glad to see someone else feels that way!

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Response to Myrina (Reply #13)

Fri Nov 30, 2012, 03:00 PM

25. I really like Chris Hayes

He is much smarter than the average TV host. He has a fantastic command of the issues and covers issues differently and more interestingly than others. He is very young and eager, however.

A agree about Schultz being a loudmouth.

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Response to BainsBane (Reply #25)

Fri Nov 30, 2012, 03:13 PM

26. I adore his brain and his passion, but the anxiousness ...

... makes him difficult to watch for more than a couple minutes at a time.

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Response to Myrina (Reply #26)

Fri Nov 30, 2012, 06:39 PM

27. some people just get on one's nerves

and you can't watch them. I know how that is.

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Response to JohnnyRingo (Original post)

Fri Nov 30, 2012, 11:05 AM

12. Nice but I really don't think MSNBC is 'stealing' Faux viewers ...

... there's just no way the Morans would cross the chasm.
More likely, MSNBC is cultivating an audience of NEW viewers, folks who didn't previously watch politico-type news/talk evening shows. That more of them are going to MSNBC as opposed to Faux, however, is a good sign.

I still prefer Cenk Ugyur and Eliot Spitzer's shows on Current, though.

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Response to Myrina (Reply #12)

Fri Nov 30, 2012, 11:16 AM

15. Everytime

I watch Uygur hes always showing a clip of fox news and making fun of it, actually pretty much every time I turn to current they are doing that. Its like their whole programming is based on showing fox clips and mocking them. Maybe thats why they are for sale

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Response to RainbowOverTexas (Reply #15)

Fri Nov 30, 2012, 01:22 PM

23. Oh, he can be irritating, for sure ...

.... but I appreciate that Current goes after both parties equally, whereas MSNBC for the most part (Reverend Al aside) seems to be hesitant to question the Administration.

Every time I turn on MSNBC - Matthews and Maddow especially, they too are showing clips of Faux and making fun of it. So, your point would be what ?

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Response to Myrina (Reply #12)

Fri Nov 30, 2012, 12:22 PM

19. They stole me.

Back in the days before MSNBC found liberal hosts for their prime time schedule the choice was nodding out during Wolf Blitzer or watching Hannity duke it out with Alan Colmes or guest Robert Reich. I would watch O'Reilly and jeer the host like a pro-wrestling fan. Fox's format changed dramatically since those days, and I think they're seeing the results of pandering to a narrow audience.

Now with options that include Current, I never find reason to view their nonsense. MSNBC has probably added years to my life by maintaining a normal blood pressure.

I'm not saying the Hannitized hardcore TeaBilly fan is moving over to MSNBC, but three solid months of Benghazi outrage may be wearing on more moderate viewers. Once Fox gets hold of something, they chomp down and shake it like a Rotweiller until there's nothing left but dust. That's only entertaining to the casual viewer for about 10 seconds.

My original point was that Fox has to review their programming and decide if the formula is still working for them. I think a change is pending to a more O'Reilly-like format where the host comes off as a moderate on certain issues. That'll be devastating to the hard right fans who tolerate moderation he same way they put up with sitting on a tack. It's about time they realize what a pain in the ass they've been to the rest of us.

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Response to JohnnyRingo (Original post)

Fri Nov 30, 2012, 11:12 AM

14. If only..

it were truly true. I would love to say goodbye to Faux Snooz with their unfair and imbalanced news.

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Response to JohnnyRingo (Original post)

Fri Nov 30, 2012, 12:14 PM

18. Far from "crumbling", the FOX Empire is EXPANDING, thanks to Obama's FCC!

What do you do if your Market Share is declining?
Push all the others Out-of-the-Market!

The Murdoch Media Empire is set to receive a HUGE Christmas gift from our FCC.


" The new rules would lift the 70s-era ban on newspaper-radio broadcast cross ownership, codify newspaper-TV-radio combinations in the top 20 markets and maintain local market caps on radio and TV ownership."

http://www.adweek.com/news/television/fccs-genachowski-circulates-media-ownership-order-145194


There IS a petition here,
for all the good THAT will do.

Rupert Murdoch — the guy who’s under investigation in England for phone hacking, influence peddling and bribery — wants to get his mitts on the Los Angeles Times and the Chicago Tribune. These are the major papers in the nation's second- and third-largest cities (where, incidentally, Murdoch already owns TV stations).

Federal Communications Commission Chairman Julius Genachowski is trying to change the agency’s ownership rules to pave the way for Murdoch to get exactly what he wants. Worse, Genachowski and Murdoch are keeping this all very hush-hush, hoping you won't notice.

These changes wouldn’t just benefit Murdoch. If the FCC proposal passes, one company could own the major daily newspaper, two TV stations and up to eight radio stations in your town. And that one company could be your Internet provider, too. What is the FCC thinking?!?

http://act.freepress.net/sign/murdoch_powergrab/?source=website_node_feature



more here:

"Word is that Murdoch now covets the Los Angeles Times and the Chicago Tribune — the bankrupt-but-still-dominant newspapers (and websites) in the second- and third-largest media markets, where Murdoch already owns TV stations.

Under current media ownership limits, he can't buy them. It's illegal ... unless the Federal Communications Commission changes the rules.

But according to numerous reports, that's exactly what FCC Chairman Julius Genachowski plans to do. He's circulating an order at the FCC to lift the longstanding ban on one company owning both daily newspapers and TV stations in any of the 20 largest media markets.

And he wants to wrap up this massive giveaway just in time for the holidays.

http://www.freepress.net/blog/2012/11/19/why-obama-fcc-plotting-massive-giveaway-rupert-murdoch


The FCC commissioner is appointed by the President, and serves at the pleasure of The President.
Federal Communications Commission Chairman Julius Genachowski was appointed by President Obama in 2009,
is close personal friend and major Bundler for the 2008 Obama campaign.
It is reported that FCC Commissioner Genachowski and President Obama are old college buddies,
and that they play basketball together.

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Response to JohnnyRingo (Original post)

Fri Nov 30, 2012, 12:45 PM

21. The Happy Days theme song comes to mind.

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Response to JohnnyRingo (Original post)

Fri Nov 30, 2012, 12:48 PM

22. Yes, but more MEDIA CONSOLIDATION is on the way to help the one percent!

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