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Mon Nov 19, 2012, 03:10 PM

The Real Reason Hostess Went Under: The Way We Eat Has Changed

While Hostess Brands makes a host of desserts and snacks ó most famously Twinkies, Ding Dongs and Ho-Hos ó the company is primarily a breadmaker, and its flagship loaf is Wonder Bread.

(MORE: Is the Daily Deal Model Dying a Slow Death?)

For decades, Wonder Bread was perhaps the most recognizable brand of sliced bread in the U.S. Itís the only brand thatís ever truly been national. Itís as American as a white picket fence. And in grocery stores throughout the country, itís ubiquitous. Since the 1950s and í60s, toast has been a staple of most breakfasts, while bread has been on the dinner table in almost every household.

Gradually, though, our diets have changed and our consumer preferences have shifted. Almost 95% of Americans still eat bread at least once every two weeks, according to food-industry-analysis firm NPD Group. But instead of just toast in the morning, we now have a multitude of options for breakfast: frozen waffles, toaster pastries, energy bars and, especially, yogurt.

ďYogurtís been the problem,Ē says Harry Balzer, NPD Groupís chief industry analyst. ďThere are so many more options at breakfast, but yogurt is affecting everything because itís very convenient.Ē Balzer says 45 million more Americans are eating yogurt today than 10 years ago, when only 17% of the population was buying the product. Now almost a third of Americans eat it.

Americansí dinner preferences have changed too, with more and more opting for one-dish meals, says Balzer. Pizza, casseroles, pasta ó anything that is quick and simple is what is sought after work, and the tradition of bread as a side dish is diminishing. Believe it or not, NPD Group tracks the percentage of U.S. households that include a side dish of bread at dinner. In 1984 it was 11%. Today itís 7%.


Read more: http://business.time.com/2012/11/19/the-real-reason-why-hostess-went-under-the-way-we-eat-has-changed/#ixzz2ChXNASQO

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Arrow 13 replies Author Time Post
Reply The Real Reason Hostess Went Under: The Way We Eat Has Changed (Original post)
Liberal_in_LA Nov 2012 OP
DreWId Nov 2012 #1
Whisp Nov 2012 #2
Liberal_in_LA Nov 2012 #3
randome Nov 2012 #11
fadedrose Nov 2012 #4
we can do it Nov 2012 #5
Gidney N Cloyd Nov 2012 #6
EC Nov 2012 #7
nadinbrzezinski Nov 2012 #8
WinkyDink Nov 2012 #9
99Forever Nov 2012 #10
Raine Nov 2012 #12
liberal_at_heart Nov 2012 #13

Response to Liberal_in_LA (Original post)

Mon Nov 19, 2012, 03:38 PM

1. "Holsum" versus "Wholesome"?

With that last statistic and with the push to "whole grain" foods, I wonder what of the bread sales remain White Bread or changed from it to a different kind.

I can't say that I've eaten white bread in at least 5 years, if not longer.

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Response to Liberal_in_LA (Original post)

Mon Nov 19, 2012, 03:41 PM

2. about this Wonderbread thing..

 

It tastes like fricken poison! What's the deal about Wonderbread?

I had a slice a couple/few years ago. I usually bake my own bread and if I get a store bought it's usually Rye or a bagette or sometimes one of those fancy expensive specialties like flaxseed with lark's tongue in aspic or whatever they cram in there - but it tastes good.

I had that slice and it tasted like fucking kerosene to me. UGH!

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Response to Whisp (Reply #2)

Mon Nov 19, 2012, 03:50 PM

3. wonder bread was loved in the 70s. white and soft for bread was desired.

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Response to Liberal_in_LA (Reply #3)

Mon Nov 19, 2012, 06:01 PM

11. It was squeezably soft!

Oh, wait, that was some other product.

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Response to Liberal_in_LA (Original post)

Mon Nov 19, 2012, 03:58 PM

4. All their products suffer from altered recipes and cheaper ingredients

The cupcakes and twinkies were to die for when they came out - and now, one bite is all I can stand before I pitch it in the garbage disposal.

It's not my taste buds. I still like Hershey's chocolate and some of the Keebler, Nabisco and other cookies. Donuts from the bakery department are still delicious (KMart and other stores). And it's not the culture. When I have some good sweets, I cut down on potatoes or other supper stuff so I can enjoy the goodies without a guilty conscience.

Hostess put too much money in their executives paychecks and not enough to the suppliers who sell good quality flour, shortening, vanilla, butter, spices, etc.

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Response to Liberal_in_LA (Original post)

Mon Nov 19, 2012, 04:18 PM

5. The real reason? GREEDY fucking executives and shitty tasting junk.

Their fruit pies used to be awesome and the other snacks good, but they ruined them.

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Response to Liberal_in_LA (Original post)

Mon Nov 19, 2012, 04:25 PM

6. The writing was on the wall with Space Food Sticks.

Toast was toast.

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Response to Liberal_in_LA (Original post)

Mon Nov 19, 2012, 04:54 PM

7. Maybe some change of habits

but that's not the whole story. Their product sucked. They cheapened the ingredients and the finished product did suffer for it. I used to love Zingers...but now the cream inside tastes like powdered sugar and the cake is rubber.

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Response to Liberal_in_LA (Original post)

Mon Nov 19, 2012, 05:05 PM

8. Part of the reason is there

Bimbo, which may still buy them, changed and expanded their offerings in Mexico beyond well, white bread, and adapted to changing dietary habits.

Of course, a lot of this can be explained by greed as well, and unwillingness to invest, and change.

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Response to Liberal_in_LA (Original post)

Mon Nov 19, 2012, 05:38 PM

9. At 63, I have never eaten a Hostess product ever, not WB, not a Twinkie, zip. Now, TastyKake..!

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Response to Liberal_in_LA (Original post)

Mon Nov 19, 2012, 05:58 PM

10. Horsepucky.

As if other greedy corporation bosses weren't watching how the airlines figured out the way to fuck their lifelong employees out of the pensions.

The same equipment that makes junkfood in bakeries, can be used to make "healthy" food.

You can bet your bottom dollar that once they have dumped the retiree obligation, all of that "unwanted food" will make a magic recovery in the "marketplace." Of course it will have a "new brand name," but the same bunch of fatcats sucking up the profits and paying "the help" 1/2 as much with zero bennies.

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Response to Liberal_in_LA (Original post)

Mon Nov 19, 2012, 06:42 PM

12. I disagree, that's just an excuse of blaming the public. The ran they business into the

ground. There will always be plenty of people who want Twinkies etc. and anyone that can't sell that kind of thing to Americans is a piss poor business person.

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Response to Liberal_in_LA (Original post)

Mon Nov 19, 2012, 06:42 PM

13. I still eat lots of bread

I don't eat Wonder bread, but I still eat lots of bread. Turkey sandwich is my staple luch and it is so fast and easy to make, sometimes we make sandwiches for dinner. I eat eggs, toast, and a piece of fruit for breakfast. Toast is also quick and easy. I guess the trend has moved away from it but bread is very quick, easy, and versitile part of a meal. And for the poor it usually is still a staple of every meal. Bread is good at staving off hunger pains if you don't have a lot to eat.

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