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Mon Nov 19, 2012, 11:59 AM

Limbaugh advertiser backlash DIRECTLY responsible for radio industry downturn: –radio network exec

Limbaugh advertiser backlash DIRECTLY responsible for radio industry downturn: –radio network exec

Rush Limbaugh once likened an advertiser boycott to "losing a couple of french fries in the container when it’s delivered to you in the drive thru. You don’t even notice it."

The radio networks might choose to disagree. Financially distressed radio corporation Dial Global "started to experience the slow down the day after" Limbaugh attacked law student Sandra Fluke.

More Limbaugh advertiser boycott, here.

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Reply Limbaugh advertiser backlash DIRECTLY responsible for radio industry downturn: –radio network exec (Original post)
richardmyers Nov 2012 OP
thatgemguy Nov 2012 #1
HopeHoops Nov 2012 #2
supernova Nov 2012 #3
MineralMan Nov 2012 #4
librechik Nov 2012 #5

Response to richardmyers (Original post)

Mon Nov 19, 2012, 12:20 PM

1. Consolidation has been killing radio

I worked in radio for over 35 years. Since deregulation most radio station owners have been following the Bain model of management. Buying stations, leveraging them to borrow money to buy more stations, while stripping equity, and downsizing staff. Most stations run on voice tracking and auto pilot. The last small station I worked for that carried Rush, paid about $1000 a month for the program. Still it's cheaper than having a live local program of any format, just as long as the carrier is modulated.

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Response to richardmyers (Original post)

Mon Nov 19, 2012, 12:47 PM

2. Good.

 

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Response to richardmyers (Original post)

Mon Nov 19, 2012, 12:53 PM

3. Good.

Radio stations that carry this crap are useless to the communities in which they are located.

As for Rush, couldn't happen to a lovelier guy.

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Response to richardmyers (Original post)

Mon Nov 19, 2012, 01:04 PM

4. Great. More Jack stations on the AM dial.

OTOH, I was picking up my nephew at his high school the other day, and spent the time waiting for him to emerge by scanning the AM frequencies on my car's radio. Between the right-wing talk stations, the country music stations, the classic rock stations (I like these), several Spanish-language stations, and the Christian stations, I did discover one station of interest. It was playing, of all things, polka music, much of it from old-time polka bands from the 1940s-50s. I added it to my presets, and it was playing when the 15-year-old nephew got in the car.

"What the hell is that music?" he inquired after fastening his seat belt.

I replied, "It is the music of your ancestors."

He returned to his usual taciturn grunting. I left the radio tuned to the Polka station. Perhaps I'll push that preset daily when picking him up from school.

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Response to richardmyers (Original post)

Mon Nov 19, 2012, 01:26 PM

5. Change can be painful--Especially if you are rigidly opposed to it

They'll learn to change their focus eventually, if they want to continue to make money. Radio is a great medium--when everyone shares

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