A Letter to Advertisers on Behalf of Mitt Romney’s New Magazine
Source: The New Republic
As the Los Angeles Times reported yesterday, Mitt Romney’s controversial post-election conference call with donors also included a proposal from the former Massachusetts governor to start a monthly publication for supporters. What might a letter to advertisers look like on behalf of the nascent title?
I write today with news of an exciting opportunity to reach a discerning audience that comprises some 53 percent of American readers: The January 20 launch of MITT’S MONTHLY.
Some twelve times a year, MITT’S MONTHLY will tackle the key issues that shape American life with in-depth journalism, astute analysis, and the proprietor’s rigorous devotion to empirical truth.
But MITT’S MONTHLY will not simply be a newsmagazine. Rather, it will feature reporting and essays sure to appeal to the full spectrum of readers, from private-equity managers to Olympic Committee chairmen.
And one thing we can guarantee is that the magazine will never become boring and predictable. In fact, it may take a different editorial stance each month!