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Sun Nov 11, 2012, 11:24 AM

 

The Obama Campaign’s Technology Is a Force Multiplier

Last edited Sun Nov 11, 2012, 12:05 PM - Edit history (1)

http://bits.blogs.nytimes.com/2012/11/08/the-obama-campaigns-technology-the-force-multiplier/

Technology doesn’t win political campaigns, but it certainly is a weapon — a force multiplier, in military terms.

Both sides in the presidential contest mined click-stream data as never before to target messages to potential voters. But a real edge for the Obama campaign was in its use of online and mobile technology to support its much-praised ground game, finding potential supporters and urging them to vote, either in person or by phone, according to two senior members of the Obama technology team, Michael Slaby, chief integration and innovation officer for the Obama campaign, and Harper Reed, chief technology officer for the Obama campaign.

A program called “Dashboard,” for example, allowed volunteers to join a local field team and get assignments remotely. The Web application — viewable on smartphones or tablets — showed the location of field workers, neighborhoods to be canvassed, and blocks where help was needed. “It allowed people to join a neighborhood team without ever going to a central office,” said Mr. Slaby.

Another ground-game program was a tool for telephone canvassing from people’s homes instead of having to travel to a campaign office and work from a telephone bank. The call tool was a Web program that let people sign up to make calls and receive a list of phone numbers, names and a script to use, noted Mr. Reed.

Often, the profiles of volunteer callers and the lists they received were matched. So the callers were people with similar life experiences to those being called, and thus more likely to be persuasive. Here is a YouTube video of a 91-year-old World War II veteran, who joined the Obama phone corps.



Campaigning will never be the same. Thankyou President Obama and thank you to those wonderful people that made this happen. It's a new day in politics. We need new blood to match this.

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Reply The Obama Campaign’s Technology Is a Force Multiplier (Original post)
Whisp Nov 2012 OP
R0ckyRac00n Nov 2012 #1
Odin2005 Nov 2012 #2
Whisp Nov 2012 #3
Phentex Nov 2012 #4
longeyemom Nov 2012 #5
Whisp Nov 2012 #6

Response to Whisp (Original post)

Sun Nov 11, 2012, 11:55 AM

1. Rock on Walter! NT

Nt

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Response to Whisp (Original post)

Sun Nov 11, 2012, 12:03 PM

2. A lever big enough to move the earth.

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Response to Odin2005 (Reply #2)

Sun Nov 11, 2012, 12:06 PM

3. I really like the sounds of that...

 

A lever big enough to move the earth.

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Response to Odin2005 (Reply #2)

Sun Nov 11, 2012, 12:13 PM

4. I like that too!

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Response to Whisp (Original post)

Sun Nov 11, 2012, 12:19 PM

5. Saw part of it first hand

while working a phone bank calling Ohio from Long Island. The computer program made the calls, screening busy signals and answering machines(most of them) so you spoke only to people. The script changed from day to day, right up until election day. Asking all the right questions: Have you voted, do you need a ride, do you know your polling place? The screen in front of me always had the answers to their questions or problems. A well oiled machine!

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Response to longeyemom (Reply #5)

Sun Nov 11, 2012, 12:33 PM

6. thankyou for doing that!

 

unbelievably awesome work.

really good to hear a first hand account on this.

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