What some call the "battle for the head of the party" (Republican party that is), and others a "civil war" has an interesting front, the attempt to re-brand their party.
Yes, yes, I know it won't work hear, but they don't give a damn what we think and know it wouldn't work anyway. You can see this re-branding effort with people like Jeb Bush (don' laugh! All right, laugh and get out of your system). Now that you've cleaned off your screen and cleansed your drawers of the residue of mirth, just give me a moment. The Bush's actually tried to attract Latino voters to the Republican Party and did not stand four square behind shipping all those foreigners who fail the white test back over the border. People like Jeb Bush, Christie (don't let his gratitude for the President's work at getting help for Ne Jersey fool you.), Rick Perry, and hispanic Republican Latinos, and especially Marco Rubio will be at the center of re-branding Republicanism to make it a more attractive lipstick embellished pig for Latino voters.
This will require shit-canning, actually concealing under a lot of lipstick, the tea-party contingent.
How well this will go is anybodies guess.
But it is a process that we should all watch, with popcorn and interest.