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Wed Nov 7, 2012, 08:23 PM

What did $1,000,000,000,000 of teevee advertising buy?

Money is obviously a hugely corrupting influence in politics, and we have to find a way to change that. It was worse this year because we clearly saw the MSM (tr: the people who make a billion bucks selling ads) corrupt their election coverage with false narratives that helped them maximize their advertising income. ("This race is ever so close.")

Having said all that, teevee advertising just doesn't work like it used to. Most of the people making these ad buy decisions grew up in the 60s, 70s or 80s and it was a whole different world then. There is no doubt that there is a diminishing returns effect. People were sick of seeing ads 6 months ago. I know that I have been so sick of them, I hit the mute button whenever I can. In fact, I often turn off the whole show, not just the ads because I am so sick of ads from both sides. So that last $600 million was mostly wasted.

Beyond that, a lot of people just don't look to teevee as much as they used to. I watch The Daily Show, maybe a bit of Rachael, and a couple of football games each week. Everything else in the Internet or the radio when I'm in the car. And in the car I have 5 stations queued up and often bounce to another station when an ad comes on. Maybe I am not typical of the average voter.

There is so much advertising of worthless products (because there are so many channels available for advertising) that I just don't pay attention to ANY advertising, political or otherwise. I mean, I don't need to see any more of that stupid lizard selling insurance. Political ads just can't be as effective as they were 20 years ago.

Basically what I am saying is that Karl Rove and his billionaires are still operating under thinking that was valid when Ben Cartwright and the boys were the only thing on teevee. So what works today?

I'm going to preach a little to the choir here.

It is social. But not "social networking" as in "spend a million bucks on Facebook ads" or "have a robot crank out a million Tweets all day long." It is the interaction among people. We all have networks of associates. To me, it is much more powerful to receive a well written article, a short video with a real message, or a cartoon that really hits a point. There is absolutely no doubt in my mind that the left has the brainpower to create really smart, succinct materials that really do influence people. It is our unfair advantage. I have found hundreds of such items here that I have used as the basis for messages that I used to challenge those in my circle of friends. I cannot specifically measure how much impact that has, but seeing a cartoon of Seamus strapped to the top of the Romney jet forms a lasting image -- much more lasting than anything you see in a political ad.

I'm not sure where this leads. I guess I'm looking for thoughts from others. What do you think had the most impact this year? If you had to guess how important this social exchange is compared to, say a billion bucks of teevee advertising, how do you think it compares? How could anybody ever really measure such a thing?

And the real payoff question, what can we be doing to condition the battlefield for 2014?

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Reply What did $1,000,000,000,000 of teevee advertising buy? (Original post)
BlueStreak Nov 2012 OP
Earth_First Nov 2012 #1
rustydog Nov 2012 #2
JaneyVee Nov 2012 #3
struggle4progress Nov 2012 #4
GitRDun Nov 2012 #5
BlueStreak Nov 2012 #8
zbdent Nov 2012 #6
sendero Nov 2012 #7

Response to BlueStreak (Original post)

Wed Nov 7, 2012, 08:24 PM

1. At least a dozen new homes, vehicles and vacations for a few wealthy network owners... n/t

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Response to BlueStreak (Original post)

Wed Nov 7, 2012, 08:24 PM

2. Apparenty it bought a group of really sad Fox "reporters"

looking stumped

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Response to BlueStreak (Original post)

Wed Nov 7, 2012, 08:25 PM

3. 2 more senate seats.

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Response to BlueStreak (Original post)

Wed Nov 7, 2012, 08:38 PM

4. I'm guessing it bought a Republican sweep in NC

I've lived here a quarter century now. We haven't had a Republican General Assembly since the nineteenth century. We haven't had a Republican governor for two decades. While I'll lived here, the Congressional delegation has been about 50-50 R-D

No more. We just elected a Republican General Assembly, a Republican governor, a Republican Supreme Court, and our Congressional delegation is now 9 Rs and 3 Ds

The only thing I can see that produced that was a huge ad blitz. We had a big D ground game here, but we needed a bigger one

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Response to BlueStreak (Original post)

Wed Nov 7, 2012, 08:46 PM

5. They don't understand one simple acronym

DVR

No one watches that crap, they speed right by it.

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Response to GitRDun (Reply #5)

Wed Nov 7, 2012, 09:33 PM

8. Right. And that's really what I'm trying to get at. If Teevee doesn't deliver

and it did not deliver this cycle, what is next?

I think it is overly simplistic to say "social networking", because that is so broad as to be meaningless.

What I'm trying to get some sense of is what impact everybody at DU, and all the other progressive sites, had on this outcome as compared with billions spent on traditional 1960s-style teevee.

It seems to me that every single day, I found good high-quality, high impact stuff here -- and I shared the best stuff with many people. I bet all of you did as well. How many times to the most clever pieces get forwarded to wider and wider circles? No way to know, but my sense is this is a huge factor that is not at all recognized by the MSM. That makes sense of course, because they are teevee-oriented.

Rachael is about to do a piece asking what Adelson's millions bought him.

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Response to BlueStreak (Original post)

Wed Nov 7, 2012, 09:05 PM

6. Lots of "professionally disappointed former Obama voters" ...

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Response to BlueStreak (Original post)

Wed Nov 7, 2012, 09:14 PM

7. Not only that..

... but I believe that even the most naive voter laughs out loud at most of the "issue ads" with their overwrought melodrama and frankly obvious lies.

They simply do not have the ability to sway opinion that they once did.

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