Remember that exit polls exist in context. For instance...

[cthulu2016]

COLUMBUS, Ohio - Most Ohio voters say the economy is the top issue in this year's election, but they're evenly split when it comes to whether President Barack Obama or Mitt Romney would better handle the economy.

Read more: http://www.newsnet5.com/dpp/news/political/ohio-exit-poll-split-over-best-to-handle-economy#ixzz2BUBARnEb

This is actually good news, because Romney leads on the economy by about 60% in a lot of polls that have Obama winning. 50%-50% on the economy is good because that is always Romney's best issue number. So reading between the lines, Romney probably didnt beat Obama on any issue in the exit polls.

Another example... I saw a tweet saying that "only" 15% of voters cited Obama's Sandy response as their biggest reason for voting, while 55% said it was a minor factor in their vote.

Only 15%? That's actually a huge number. The bulk of people citing Sandy will be Obama voters and it is remarkable to me that anyone would put that issue number one. So Sandy apparently had a substantial effect.

And so on.

All exit poll data has to be considered in some context.

The bad economy is by far people's top issue. But 50% of people blame Bush more than Obama for the economy. Again, that is (to my ears) a good number.

[cthulu2016]

1. .