President Obama's Campaign Quick to Capitalize on Text to Donate Option
Roll Call Staff
Oct 24 3:33PM
President Barack Obama appears to have wildly outraised his Republican opponent among text message donors, capitalizing on the newly approved digital fundraising option.
Last month, Obama’s campaign reported paying $84,655 in fees to m-Qube Group’s payvia mobile payment service, which manages text-to-donate programs for both presidential campaigns. Mitt Romney’s campaign paid just $1,152, Federal Election Commission records show. The fees — a percentage of the total amount raised via text — suggest that Obama outdid the former Massachusetts governor by about a 73-to-1 ratio among texting donors.
Both candidates launched text-to-donate programs in late August, heralding the newly approved technology as a way to empower small-dollar donors in the post-Citizens United era. A spokesman for the Obama campaign declined to release the total amount raised via text message. The Romney campaign did not return repeated requests for comment.