Mitt Romney made Big Bird the symbol of his fight against government spending. And the company licensed to sell Big Bird Halloween costumes couldn't be more pleased.
"This has absolutely become our biggest year ever for Big Bird costumes," said Maddie Gerety, brand manager at Disguise, a unit of toymaker Jakks Pacific. "If only we had a crystal ball to predict this was going to happen."
That's the problem for San Diego-based Disguise, the official licensee and supplier of Bird Bird costumes for children and adults.
Who knew that the Republican nominee, less than a month before Halloween, was going to make Big Bird a cause celebre?