In an election where every little edge counts....
this piece in today's New York Time's is one for our side:
(snip) "As a raft of surveys has shown, blue love is a global affair. Ask people their favorite color, and in most parts of the world roughly half will say blue, a figure three to four times the support accorded common second-place finishers like purple or green. Just one in six Americans is blue-eyed, but nearly one in two consider blue the prettiest eye color, which could be why some 50 percent of tinted contact lenses sold are the kind that make your brown eyes blue.....
"According to psychologists who explore the complex interplay of color, mood and behavior, blue’s basic emotional valence is calmness and open-endedness, in contrast to the aggressive specificity associated with red. Blue is sea and sky, a pocket-size vacation." (snip)
Lots more about the virtues of going blue in the article:
http://www.nytimes.com/2012/10/23/science/with-new-findings-scientists-are-captivated-by-the-color-blue.html?hp&_r=0&gwh=62F2C11CE9AFEA29D11FF48D6552FE1B
