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Wed Oct 3, 2012, 03:24 AM

Study: Stupid Photos of Adorable Cats Boost Workplace Productivity

http://www.motherjones.com/blue-marble/2012/10/study-stupid-photos-adorable-cats-actually-improve-productivity

Study: Stupid Photos of Adorable Cats Boost Workplace Productivity

—By Asawin Suebsaeng| Mon Oct. 1, 2012 1:14 PM PDT

Scientists in Japan have found that LOLcats aren't the useless workplace distraction we all thought they were. Via Sarah Kliff:

- snip -

A team of researchers at Hiroshima University recently conducted a study where they showed university students pictures of baby animals before completing various tasks. What they found...was that those who saw the baby animal pictures did more productive work after seeing those photographs—even more than those who saw a picture of an adult animal or a pleasant food.

The study, titled "The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus," was published September 26 in the peer-reviewed journal PLOS ONE. Nearly 50 university students were charged with performing a simple task, under three conditions: After viewing pictures of adult cats and dogs, after viewing "pleasant" foods like steak and sushi, and after viewing images of kittens and puppies. Productivity and "correct trials" (charted above) were at their highest levels following the "awwwwww baby animal!" segment.

Researchers are floating a few theories on why this was the case, but one guess is that affection for babies inspires "tender treatments" and vigilance, which trickle down into other physical and mental activity. "If viewing cute things makes the viewer more attentive," researchers wrote, "the performance of a non-motor perceptual task would also be improved."

So if you're at your work station, staring at this for a while might help you:



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Arrow 21 replies Author Time Post
Reply Study: Stupid Photos of Adorable Cats Boost Workplace Productivity (Original post)
Hissyspit Oct 2012 OP
TDale313 Oct 2012 #1
ErikJ Oct 2012 #2
silverweb Oct 2012 #3
cali Oct 2012 #4
silverweb Oct 2012 #5
pinboy3niner Oct 2012 #17
silverweb Oct 2012 #19
flamingdem Oct 2012 #20
Scootaloo Oct 2012 #6
Kurovski Oct 2012 #7
longship Oct 2012 #8
Kurovski Oct 2012 #11
longship Oct 2012 #13
Kurovski Oct 2012 #14
PossumSqueezins Oct 2012 #9
Glimmer of Hope Oct 2012 #10
Kurovski Oct 2012 #12
Schema Thing Oct 2012 #15
Hissyspit Oct 2012 #16
felix_numinous Oct 2012 #18
flamingdem Oct 2012 #21

Response to Hissyspit (Original post)

Wed Oct 3, 2012, 03:30 AM

1. Cool to the study.

Aww to the kitteh. Too cute.

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Response to Hissyspit (Original post)

Wed Oct 3, 2012, 03:31 AM

2. Despicable! Disgusting!

I've never seen anything so ugly!!

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Response to Hissyspit (Original post)

Wed Oct 3, 2012, 03:33 AM

3. Duh.

Does anyone doubt that people in a good mood are better workers?

Still, nice to see it officially confirmed.



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Response to Hissyspit (Original post)

Wed Oct 3, 2012, 03:34 AM

4. Hey, what about puppies? This is bigoted! Unfair to dogs!

And ferrets.

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Response to cali (Reply #4)

Wed Oct 3, 2012, 03:45 AM

5. They say, "baby animals."

As opposed to adult animals and yummy foods. They think something about the baby animals makes us more attentive and careful.

Interesting. And a good excuse to clutter our desktops with LOLcats... or pups, or duckies, or ferrets, or hedgehogs.

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Response to silverweb (Reply #5)

Wed Oct 3, 2012, 11:12 AM

17. And naked mole rats

Forget the naked mole rats at your peril.




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Response to pinboy3niner (Reply #17)

Wed Oct 3, 2012, 04:54 PM

19. Sqweeeeeeee!

That's so ugly it's cute! lol

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Response to pinboy3niner (Reply #17)

Wed Oct 3, 2012, 04:58 PM

20. My advice is: skip work altogether

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Response to Hissyspit (Original post)

Wed Oct 3, 2012, 03:47 AM

6. Put in less evasive speech...

Less stress at work = more productivity.

Here's another equation.

If more productivity = more pay, then work = less stress!

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Response to Hissyspit (Original post)

Wed Oct 3, 2012, 05:25 AM

7. You've all been Had...or "Hazzed"!

That article was written by a cat! Asawin Suebsaeng is breed related to the Persian Blue Point.

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Response to Hissyspit (Original post)

Wed Oct 3, 2012, 05:47 AM

8. The baby nematodes placed at the bottom.

Just kidding.

Hope this isn't a scam, as one poster suggested. It might not matter though. I imagine this will be e-mailed to bosses worldwide, and I hope it is.

Gotta love cute puppies and kittens.

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Response to longship (Reply #8)

Wed Oct 3, 2012, 06:09 AM

11. You don't mean me, do you?

For you see, I'm also kidding. Unfortunately I have a life-threatening allergy to the sarcasm smilie.

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Response to Kurovski (Reply #11)

Wed Oct 3, 2012, 06:19 AM

13. You're safe as nematodes aren't allowed on DU.



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Response to longship (Reply #13)

Wed Oct 3, 2012, 06:39 AM

14. Nematode discrimination ended with DU3.

But yes, nematodes must be eighteen.

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Response to Hissyspit (Original post)

Wed Oct 3, 2012, 05:47 AM

9. Pictures of baby eels

Make me think of slimey Republicans and my productivity plummets.

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Response to Hissyspit (Original post)

Wed Oct 3, 2012, 05:52 AM

10. I use a lot of cute therapy on the job. Pandas, niece, nephew or some random animal video on Yahoo.

It gets me through the day.

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Response to Hissyspit (Original post)

Wed Oct 3, 2012, 06:12 AM

12. I've always felt that ceiling kitty was also prepared to get to work.

Maybe it's all about the team ?

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Response to Hissyspit (Original post)

Wed Oct 3, 2012, 08:56 AM

15. Honey Badger doesn't give a shit about productivity

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Response to Schema Thing (Reply #15)

Wed Oct 3, 2012, 11:02 AM

16. Hee.

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Response to Hissyspit (Original post)

Wed Oct 3, 2012, 04:23 PM

18. Imagine what real adorable kitties would do

--they would likely save the world as we know it.

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Response to Hissyspit (Original post)

Wed Oct 3, 2012, 05:01 PM

21. I can haz make productive

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