Mitt Romney: The biggest business investment failure in the history of the world.

[DonRedwood]

Ladies and Gentlemen, for your discussion:

There are few times in history when Big Business has banded together to invest so much money into one thing with such a damaging return on their investment. Big Business has thrown half-a-BILLION dollars into the investment portfolio we call Mitt Romney. In return, he has heavily tarnished their brand, has caused extreme damage to their other business investments (as Romney's unpopularity trickles down ticket) and has caused whole areas of the population to turn away from their products (as we see all those swing states turn blue and the red states turn pink).

Can you name any other time where Big Business has put half-a-billion dollars into a venture that has returned nothing but collateral damage?

I cannot help but find it funny that Mitt Romney, the Big Business Candidate, has turned out to be the world's biggest investment failure.

The irony in that amuses me.

[C_U_L8R]

1. The GOP is full of suckers

not surprised at all that they fell for Slick Mitt.
No fundamentals.

[DonRedwood]

7. big business has paid a lot to wreck education in the south...

so we can't blame the undeducated for being uneducated.

[JHB]

2. Hmmm. Adjusted for inflation, what did "New Coke" cost? n/t

[DonRedwood]

3. Hmmmm... but a can of sugar water is really cheap and the profit gigantic

can't cost much more than a few pennies for them to mass produce a can of sugar water. So, they might have had to mark it down to sell it, they still had profit on their cheap product. Any other soda business (but pepsi) would have killed for their new coke sales, probably.

[DonRedwood]

9. wikipedia says this:

Aftermath
By the end of the year, Coke Classic was substantially outselling both New Coke and Pepsi. Six months after the rollout, Coke's sales had increased at more than twice the rate of Pepsi's.[42]
New Coke's sales dwindled to a three percent share of the market, although it was doing quite well in Los Angeles and some other key markets.[42] Later research, however, suggested that it was not the reintroduction of Classic Coke, but instead the less-heralded rollout of Cherry Coke, that can be credited with the company's success that year.[43]

[Ikonoklast]

4. Having lots of money does not always equate with having lots of intelligence.

Seems to me that stupid people usually end up doing stupid things with their money.

I hope the double down on both.

[DonRedwood]

5. no, but this time the puppet is in control....

an empty-headed puppet, driving a humvee, careening down a mountainside.

At least that's what it looks like in my head!

[grasswire]

6. He can't manage his own personal brand.

That's all he had. A brand.

And he has destroyed it.

[DonRedwood]

10. it can get worse. Bain just bought craftsman tools....

how long until those no longer say made in U.S.A.?

And Romney will profit from that. I hope public furor can save craftsman jobs.

[porphyrian]

8. . n/t